TY  - HEAR
T1  - Strategic Value of Technology and Brand Equity
Y1  - 1999
A1  - Gobeli,Dave
A1  - Mishra,C.
A1  - Koenig,Hal
KW  - Marketing
KW  - Strategy & Entrepreneurship
JA  - International Conference on Valuation of Intangible Assets in Global Operations
CY  - New Jersey
U2  - c
U4  - 646121472
ID  - 646121472
ER  -