TY  - HEAR
T1  - A cost-benefit analysis of decreasing and maintaining and increasing investments in advertising during recessions
Y1  - 2002
A1  - Graham,Roger
KW  - Accounting
JA  - Manitoba CGA Research Conference
CY  - Winnipeg, Manitoba, Canada
U2  - c
U4  - 646313984
ID  - 646313984
ER  -