TY - HEAR T1 - The Range of Self-Enforcing Agreement Use in Direct Business-to-Business Exchange Relationships Y1 - 2003 A1 - Kim,Steve A1 - Stump,Rodney L. A1 - Joshi,Ashwin W. KW - Marketing JA - Winter AMA Marketing Educators’ Conference CY - Orlando, Florida U2 - c U4 - 2450073601 ID - 2450073601 ER -