TY  - HEAR
T1  - The Role of WOM Communication in Product Choice
Y1  - 2004
A1  - Knuff,David
A1  - Giese,Joan L
A1  - Spangenberg,Eric R
KW  - Marketing
KW  - OSU-Cascades
JA  - Association for Consumer Research
CY  - Portland, OR
U2  - c
U4  - 9047984129
ID  - 9047984129
ER  -