TY  - HEAR
T1  - Alumni Giving:  Cultivating Connections that Build Commitment
Y1  - 2007
A1  - Koenig,Hal
A1  - McAlexander,Jim
KW  - Marketing
JA  - Symposium for the Marketing of Higher Education
CY  - San Diego, CA
U2  - c
U4  - 14290022401
ID  - 14290022401
ER  -