TY  - HEAR
T1  - Brand Community in Higher Education:  A Framework for Understanding and Building Loyalty
Y1  - 2005
A1  - Koenig,Hal
A1  - McAlexander,Jim
A1  - Schouten,John W
KW  - Marketing
JA  - Symposium for the Marketing of Higher Education
CY  - Chicago, IL
U2  - c
U4  - 2721636353
ID  - 2721636353
ER  -