TY  - HEAR
T1  - Building the Relationships of Brand Community in a Service Setting
Y1  - 2003
A1  - Koenig,Hal
A1  - McAlexander,Jim
KW  - Marketing
JA  - American Marketing Association Winter Educators' Conference
CY  - Chicago, IL
U2  - c
U4  - 647628800
ID  - 647628800
ER  -