TY  - HEAR
T1  - The Bases of Marketing Channel Power:  A Comparison of Alternative Measures
Y1  - 1986
A1  - Koenig,Hal
A1  - Brown ,James  R.
A1  - Johnson,Jean  L.
KW  - Marketing
JA  - AMA Summer Educators' Conference
CY  - Chicago, IL
U2  - c
U4  - 647653376
ID  - 647653376
ER  -