TY  - HEAR
T1  - The Great Debate: Design Research vs. Marketing Research
Y1  - 2002
A1  - McAlexander,Jim
A1  - Schouten,John
KW  - Marketing
JA  - Conference of the Western District of Industrial Designers Society of America.
CY  - Industrial Designers Society of America
U2  - c
U4  - 648613888
ID  - 648613888
ER  -