TY  - HEAR
T1  - Services and the Consumer Experience: Reevaluating Positioning Strategies
Y1  - 1991
A1  - McAlexander,Jim
A1  - Schouten ,John  W.
KW  - Marketing
JA  - DECA Western Regional Conference
CY  - Portland, OR
U2  - c
U4  - 648632320
ID  - 648632320
ER  -