TY  - HEAR
T1  - McDonnell Douglas Corporation: A Case Study
Y1  - 1988
A1  - McAlexander,Jim
A1  - Nassen,Kent
A1  - Shrader,C.  Bradley
KW  - Marketing
JA  - Midwest Case Writers Association Annual Conference
CY  - Ames, Iowa
U2  - c
U4  - 648636416
ID  - 648636416
ER  -