TY - HEAR T1 - Segmenting a Fragmented Market – Challenges and How to Get It Right Y1 - 2011 A1 - Montgomery,Todd KW - BIS KW - Marketing KW - OSU-Cascades KW - OSU-Cascades Hospitality Mgt JA - Pricing Trends Monthly Webinar Series U2 - c U4 - 103259822080 ID - 103259822080 ER -