TY  - HEAR
T1  - The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market
Y1  - 2009
A1  - Puzakova,Marina
A1  - Kwak,Hyokjin
A1  - Andras,Trina Larsen
A1  - Zinkhan,George M.
KW  - Marketing
KW  - MBA
JA  - Academy of Marketing Science Annual Conference
CY  - Baltimore, MD
U2  - c
U4  - 70481963008
ID  - 70481963008
ER  -