TY  - JOUR
T1  - Holistic package design and consumer brand impressions
JF  - Journal of Marketing
Y1  - 2008
A1  - Malkewitz,Keven
A1  - Orth,Ulrich
KW  - Marketing
U2  - a
U4  - 216837691392
ID  - 216837691392
ER  -