TY - JOUR T1 - Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention JF - Journal of the Association for Consumer Research Y1 - 2022 A1 - Pereira,Beatriz A1 - Stornelli,Jason KW - Marketing CP - 1 U2 - a U4 - 209974188032 ID - 209974188032 ER -