TY - HEAR T1 - Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle Y1 - 2018 A1 - Malkewitz,Keven A1 - Ketcham,Nick KW - Marketing JA - 3rd Northwest Marketing Research Symposium U2 - c U4 - 267791046656 ID - 267791046656 ER -