TY - HEAR T1 - Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors Y1 - 2018 A1 - Aiken,Damon A1 - Sukhdial,Ajay A1 - Campbell,Richard A1 - Kent,Aubry A1 - Malkewitz,Keven KW - Marketing JA - Sport Marketing and Sponsorship Conference U2 - c U4 - 267791050752 ID - 267791050752 ER -