TY  - HEAR
T1  - Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance
Y1  - 2011
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Product Development Management Association Global Conference on Product Innovation Management
U2  - c
U4  - 267791052800
ID  - 267791052800
ER  -