TY  - HEAR
T1  - Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy
Y1  - 2009
A1  - Malkewitz,Keven
KW  - Marketing
JA  - AMA Winter Educators Conference
U2  - c
U4  - 267791054848
ID  - 267791054848
ER  -