TY  - HEAR
T1  - Directing Consumer Price Expectation through Package Design
Y1  - 2008
A1  - Orth,Ulrich
A1  - Malkewitz,Keven
KW  - Marketing
JA  - 4th Annual Wine Business Research Conference
U2  - c
U4  - 267791058944
ID  - 267791058944
ER  -