TY  - HEAR
T1  - The Impact of Dedicated NPD Resources on Firm Financial Performance
Y1  - 2002
A1  - Henard,David
A1  - McFadyen,M. Ann
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Marketing Science Institute (MSI) Winter Conference
U2  - c
U4  - 267791069184
ID  - 267791069184
ER  -