TY - HEAR T1 - Formation and effect of Social Interactions in Online Brand Community: an Empirical Investigation. Y1 - 2014 A1 - Wu,Ji A1 - Fan,Shaokun A1 - Wu,Manli A1 - Zhao,J. Leon KW - BIS KW - Business Analytics JA - The Pacific Asia Conference on Information Systems (PACIS) CY - Chengdu, China U2 - c U4 - 221565620224 ID - 221565620224 ER -