TY  - JOUR
T1  - Winning isn’t everything: An investigation linking old school values to fan behaviors
Y1  - 2021
A1  - Aiken,Damon
A1  - Sukhdial,Ajay
A1  - Campbell,Richard
A1  - Kent,Aubrey
A1  - Malkewitz,Keven
KW  - Marketing
U2  - a
U4  - 257902751744
ID  - 257902751744
ER  - 

TY  - CONF
T1  - Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors
Y1  - 2018
A1  - Aiken,Damon
A1  - Sukhdial,Ajay
A1  - Campbell,Richard
A1  - Kent,Aubry
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903147008
ID  - 257903147008
ER  - 

TY  - HEAR
T1  - Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors
Y1  - 2018
A1  - Aiken,Damon
A1  - Sukhdial,Ajay
A1  - Campbell,Richard
A1  - Kent,Aubry
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Sport Marketing and Sponsorship Conference
U2  - c
U4  - 267791050752
ID  - 267791050752
ER  -