TY - HEAR T1 - Morality Appraisals in Consumer Responsibilization Y1 - 2023 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - Scott,Inara KW - Business Law KW - Marketing JA - University of Connecticut Marketing Speaker Series CY - Storrs, Connecticut U2 - c U4 - 261451874304 ID - 261451874304 ER - TY - NEWS T1 - Arming Teachers - An Effective Security Measure or False Sense of Security? Y1 - 2022 A1 - Barnhart,Michelle A1 - Huff,Aimee KW - Marketing UR - https://theconversation.com/arming-teachers-an-effective-security-measure-or-a-false-sense-of-security-183909 U2 - d U4 - 253772791808 ID - 253772791808 ER - TY - CONF T1 - Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups T2 - Consumer Culture Theory 2022 Conference Y1 - 2022 A1 - Harrold,Mycah A1 - Borquez,Anabella Donnadieu A1 - Huff,Aimee KW - Marketing JA - Consumer Culture Theory 2022 Conference U2 - b U4 - 233017071616 ID - 233017071616 ER - TY - HEAR T1 - Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology Y1 - 2022 A1 - Drenten,Jenna A1 - Gurrieri,Lauren A1 - Huff,Aimee A1 - Barnhart,Michelle KW - Marketing JA - Australia & New Zealand Marketing Academy 2022 Conference CY - Perth, Australia U2 - c U4 - 250268035072 ID - 250268035072 ER - TY - CONF T1 - Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology T2 - Association for Consumer Research 2022 Conference Y1 - 2022 A1 - Drenten,Jenna A1 - Gurrieri,Lauren A1 - Huff,Aimee A1 - Barnhart,Michelle KW - Marketing JA - Association for Consumer Research 2022 Conference U2 - b U4 - 233661716480 ID - 233661716480 ER - TY - CONF T1 - The (Ir)Responsible American Consumer: Examining Morality and Responsibilization for Armed Self-Defense T2 - Association for Consumer Research 2022 Conference Y1 - 2022 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - Scott,Inara KW - Business Law KW - Marketing JA - Association for Consumer Research 2022 Conference U2 - b U4 - 233661792256 ID - 233661792256 ER - TY - ABST T1 - Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising Y1 - 2022 A1 - Huff,Aimee A1 - Barnhart,Michelle A1 - Burkhardt,Brett KW - Marketing CY - Chicago, IL U2 - d U4 - 230919825408 ID - 230919825408 ER - TY - CONF T1 - Platformization of American Gun Culture T2 - Consumer Culture Theory 2022 Conference Y1 - 2022 A1 - Barnhart,Michelle A1 - Drenten,Jenna A1 - Gurrieri,Lauren A1 - Huff,Aimee KW - Marketing JA - Consumer Culture Theory 2022 Conference U2 - b U4 - 233017055232 ID - 233017055232 ER - TY - CONF T1 - The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada T2 - 2022 Marketing & Public Policy Conference - American Marketing Association Y1 - 2022 A1 - Huff,Aimee A1 - Wilner,Sarah J.S. A1 - Humphreys,Ashlee KW - Marketing JA - 2022 Marketing & Public Policy Conference - American Marketing Association U2 - b U4 - 232727699456 ID - 232727699456 ER - TY - JOUR T1 - UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems JF - Journal of Business Research Y1 - 2022 A1 - Barnhart,Michelle A1 - Huff,Aimee KW - Marketing U2 - a U4 - 193713463296 ID - 193713463296 ER - TY - ABST T1 - You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products Y1 - 2022 A1 - Harrold,Mycah A1 - Donnadieu Borquez,Anabella A1 - Huff,Aimee KW - Marketing U2 - d U4 - 231784845312 ID - 231784845312 ER - TY - CONF T1 - How Marketing Can UNRAVEL Wicked Social Problems T2 - Marketing & Public Policy Conference - American Marketing Association Y1 - 2021 A1 - Huff,Aimee A1 - Barnhart,Michelle KW - Marketing JA - Marketing & Public Policy Conference - American Marketing Association U2 - b U4 - 217815736320 ID - 217815736320 ER - TY - JOUR T1 - The Politication of Objects: Meaning Making and Materiality in the US Cannabis Market JF - Journal of Consumer Research Y1 - 2021 A1 - Huff,Aimee A1 - Humphreys,Ashlee A1 - Wilner,Sarah J. S. KW - Marketing U2 - a U4 - 144668807168 ID - 144668807168 ER - TY - CONF T1 - Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market T2 - Association for Consumer Research 2021 Conference (North America) Y1 - 2021 A1 - Huff,Aimee A1 - Barnhart,Michelle A1 - Burkhardt,Brett KW - Marketing JA - Association for Consumer Research 2021 Conference (North America) CY - Duluth, MN U2 - b U4 - 230919929856 ID - 230919929856 ER - TY - NEWS T1 - Why Americans Are Buying More Guns than Ever Y1 - 2020 A1 - Huff,Aimee A1 - Barnhart,Michelle KW - Marketing UR - https://theconversation.com/profiles/aimee-dinnin-huff-391346/articles#:~:text=Why%20Americans%20are%20buying%20more%20guns%20than%C2%A0ever U2 - d U4 - 253773285376 ID - 253773285376 ER - TY - HEAR T1 - American Consumers' Understandings of the Right to Consume Firearms Y1 - 2019 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - Scott,Inara KW - Business Law KW - Marketing JA - Consumer Culture Theory 2019 CY - Montreal, Canada U2 - c U4 - 195034695680 ID - 195034695680 ER - TY - CONF T1 - American Consumers' Understandings of the Right to Consume Firearms T2 - Consumer Culture Theory Consortium Y1 - 2019 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - Scott,Inara KW - Business Law KW - Marketing JA - Consumer Culture Theory Consortium U2 - b U4 - 184199366656 ID - 184199366656 ER - TY - NEWS T1 - Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting Y1 - 2019 A1 - Barnhart,Michelle A1 - Huff,Aimee KW - Marketing UR - https://theglobepost.com/2019/01/02/risks-arming-school-staff/ U2 - d U4 - 184202303488 ID - 184202303488 ER - TY - CHAP T1 - Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies Y1 - 2019 A1 - Huff,Aimee A1 - Barnhart,Michelle KW - Marketing CY - New York SN - 978-1-138-90426-2 U2 - d U4 - 162689853440 ID - 162689853440 ER - TY - NEWS T1 - How a "Missing" Movement Made Gun Control a Winning Issue Y1 - 2019 A1 - Huff,Aimee A1 - Barnhart,Michelle KW - Marketing UR - https://theconversation.com/profiles/aimee-dinnin-huff-391346/articles#:~:text=Why%20Americans%20are%20buying%20more%20guns%20than%C2%A0ever U2 - d U4 - 253773426688 ID - 253773426688 ER - TY - JOUR T1 - Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers JF - Academy of Management Learning and Education Y1 - 2019 A1 - Brouard,Myriam A1 - Belkir,Meriam A1 - Brunk,Katja A1 - Dalmoro,Marlon A1 - Ferriera,Maria Christina A1 - Figueirdo,Bernardo A1 - Huff,Aimee A1 - Scaraboto,Daiane A1 - Sibai,Olivier A1 - Smith,Andrew KW - Marketing AB - This study examines academic isolation – an involuntary perceived separation from the academic field to which one aspires to belong, associated with a perceived lack of agency in terms of one’s engagement with the field – as a key challenge for researchers in increasingly globalized academic careers. While prior research describes early career researchers’ isolation in their institutions, we theorize early career researchers’ isolation in their academic fields and reveal how they attempt to mitigate isolation to improve their career prospects. Using a collaborative autoethnographic approach, we generate and analyze a dataset focused on the experiences of ten early career researchers in a globalizing business academic field known as Consumer Culture Theory. We identify bricolage practices, polycentric governance practices, and integration mechanisms that work to enhance early career researchers’ perceptions of agency and consequently mitigate their academic isolation. Our findings extend discussions on isolation and its role in new academic careers. Early career researchers, in particular, can benefit from a deeper understanding of practices that can enable them to mitigate isolation and reclaim agency as they engage with global academic fields. VL - 18 CP - 2 U2 - a U4 - 161307478016 ID - 161307478016 ER - TY - HEAR T1 - Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers Y1 - 2019 A1 - Belkhir,Meriam A1 - Brouard,Myriam A1 - Brunk,Katja H. A1 - Campana,Mario A1 - Dalmoro,Marlon A1 - Ferreira,Marcia Christina A1 - Figueiredo,Bernardo A1 - Huff,Aimee A1 - Scaraboto,Daiane A1 - Sibai,Olivier A1 - Smith,Andrew KW - Marketing JA - Academy of Management Conference 2019 CY - Boston U2 - c U4 - 195034884096 ID - 195034884096 ER - TY - CONF T1 - Relating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment T2 - Association for Consumer Research Y1 - 2019 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - Scott,Inara KW - Business Law KW - Marketing JA - Association for Consumer Research U2 - b U4 - 202633697280 ID - 202633697280 ER - TY - CONF T1 - Expressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Market T2 - American Marketing Association Winter Educators' Conference 2019 Y1 - 2018 A1 - Huff,Aimee A1 - Humphreys,Ashlee A1 - Wilner,Sarah KW - Marketing JA - American Marketing Association Winter Educators' Conference 2019 VL - 30 U2 - b U4 - 184202770432 ID - 184202770432 ER - TY - ABST T1 - Fairytales and Nightmares: Gun Mythology and the American Market System for Firearms Y1 - 2018 A1 - Huff,Aimee A1 - Barnhart,Michelle KW - Marketing CY - Odense, Denmark U2 - d U4 - 184202153984 ID - 184202153984 ER - TY - HEAR T1 - Legitimacy and the Politics of Things Y1 - 2018 A1 - Huff,Aimee A1 - Humphreys,Ashlee A1 - Wilner,Sarah J.S. KW - Marketing JA - Consumer Culture Theory 2018 CY - Odense, Denmark U2 - c U4 - 195034628096 ID - 195034628096 ER - TY - CONF T1 - Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market T2 - Association for Consumer Research Y1 - 2018 A1 - Barnhart,Michelle A1 - Huff,Aimee KW - Marketing JA - Association for Consumer Research VL - 46 U2 - b U4 - 184199008256 ID - 184199008256 ER - TY - JOUR T1 - Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense JF - Journal of the Association for Consumer Research Y1 - 2018 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - McAlexander,Brandon A1 - McAlexander,Jim KW - Marketing AB - Prior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people. CY - University of Chicago Press VL - 3 CP - 1 U2 - a U4 - 156224339968 ID - 156224339968 ER - TY - ABST T1 - Reaching Out and Building Up: Making Theoretical Contributions to Substantive Domains Y1 - 2018 A1 - Huff,Aimee KW - Marketing CY - Odense, Denmark U2 - d U4 - 184202438656 ID - 184202438656 ER - TY - ABST T1 - Why Trump's Idea to Arm Teachers May Miss the Mark Y1 - 2018 A1 - Huff,Aimee A1 - Barnhart,Michelle KW - Marketing UR - https://theconversation.com/why-trumps-idea-to-arm-teachers-may-miss-the-mark-92335 U2 - d U4 - 162693251072 ID - 162693251072 ER - TY - JOUR T1 - Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers JF - Journal of Macromarketing Y1 - 2017 A1 - Huff,Aimee A1 - Barnhart,Michelle A1 - McAlexander,Brandon A1 - McAlexander,Jim KW - Marketing VL - 37 CP - 4 U2 - a U4 - 127008327680 ID - 127008327680 ER - TY - HEAR T1 - Assembling Safety in an Armed America Y1 - 2017 A1 - Huff,Aimee A1 - Barnhart,Michelle KW - Marketing JA - 91 Marketing Research Symposium CY - Eugene, 91 U2 - c U4 - 144669057024 ID - 144669057024 ER - TY - HEAR T1 - Assembling Safety in an Armed America Y1 - 2017 A1 - Barnhart,Michelle A1 - Huff,Aimee KW - Marketing JA - Speaker Series CY - Melbourne, Australia U2 - c U4 - 144639172608 ID - 144639172608 ER - TY - HEAR T1 - Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America Y1 - 2017 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - McAlexander,Jim A1 - McAlexander,Brandon KW - Marketing JA - Consumer Culture Theory Conference 2017 CY - Anaheim, CA U2 - c U4 - 144639139840 ID - 144639139840 ER - TY - CONF T1 - Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America T2 - Association for Consumer Research Y1 - 2017 A1 - Huff,Aimee A1 - Barnhart,Michelle A1 - McAlexander,Brandon A1 - McAlexander,Jim KW - Marketing JA - Association for Consumer Research CY - San Diego, CA VL - 45 UR - twitter.com/huffmatic U2 - b U4 - 161328275456 ID - 161328275456 ER - TY - HEAR T1 - Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America Y1 - 2017 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - McAlexander,Jim A1 - McAlexander,Brandon KW - Marketing JA - Association for Consumer Research Conference 2017 CY - San Diego, CA U2 - c U4 - 161327075328 ID - 161327075328 ER - TY - HEAR T1 - Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies Y1 - 2017 A1 - Huff,Aimee KW - Marketing JA - Gun Studies Symposium CY - University of Arizona U2 - c U4 - 161319528448 ID - 161319528448 ER - TY - HEAR T1 - Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field Y1 - 2017 A1 - Belkhir,Meriam A1 - Brouard,Myriam A1 - Brunk,Katja H. A1 - Campana,Mario A1 - Dalmoro,Marlon A1 - Ferreira,Marcia Christina A1 - Figueiredo,Bernardo A1 - Huff,Aimee A1 - Scaraboto,Daiane A1 - Sibai,Olivier A1 - Smith,Andrew KW - Marketing JA - Consumer Culture Theory 2017 CY - Anaheim, CA U2 - c U4 - 161328431104 ID - 161328431104 ER - TY - JOUR T1 - Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings JF - Journal of Marketing Management Y1 - 2017 A1 - Wilner,Sarah J. S. A1 - Huff,Aimee KW - Marketing AB - We explore the link between product design and market legitimation by examining the evolution of a product market that has been shrouded by cultural taboo. Conducting media analysis and selected visual audits of sex toys over a recent 25-year period, we find that innovations in the design of these products – materials, form and function – can facilitate evolution of a mainstream market. Producers can facilitate legitimation by introducing innovative designs that significantly contradict existing cultural meanings associated with the category. Furthermore, when the aesthetic and functional aspects of a new product design are aligned with cultural norms, we find that mainstream media reframe the products in ways that signal social acceptance. VL - 33 CP - 3-4 U2 - a U4 - 127035869184 ID - 127035869184 ER - TY - JOUR T1 - The Evolving Family Assemblage: How Senior Families 'Do' Family JF - European Journal of Marketing Y1 - 2016 A1 - Huff,Aimee A1 - Cotte,June KW - Marketing AB - Purpose
A growing stream of consumer research has examined the intersection of family dynamics, consumption practices, and the marketplace. The purpose of this research is to make sense of the complex nature of family for senior families (adult children and their elderly parents) who employ the use of elder care services and facilities.

Approach
This research analyzes data gathered from in-depth interviews with adult siblings and their elderly parents through the lens of assemblage theory.

Findings
This paper advances a conceptulisation of the family as an evolving assemblage of components, including individual members; material possessions and home(s); shared values, goals, memories, and practices; prominent familial attributes of love and care; and marketplace resources. Three features of the assemblage come to the fore in senior families: the fluid meaning of independence for the elderly parent, the evolution of shared family practices, and the trajectory of the assemblage that is a function of its history and future.

Originality/Value
This research 1) focuses on a stage of family life that has been undertheorised; 2) applies assemblage theory to the family collective, demonstrating that a family can be conceptualised as an ever-evolving assemblage of human and non-human components, and this is a useful lens for understanding how senior families ‘do’ family; and 3) argues for a broader notion of family – one that is not household-centric or focused on families with young children, that encompasses members and materiality, and that foregrounds the dynamic, evolving nature of family life. VL - 50 CP - 5/6 U2 - a U4 - 107210156032 ID - 107210156032 ER - TY - HEAR T1 - From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT Y1 - 2016 A1 - Belkhir,Meriam A1 - Brouard,Myriam A1 - Brunk,Katja H. A1 - Campana,Mario A1 - Dalmoro,Marlon A1 - Ferreira,Marcia Christina A1 - Figueiredo,Bernardo A1 - Huff,Aimee A1 - Scaraboto,Daiane A1 - Sibai,Olivier A1 - Smith,Andrew KW - Marketing JA - Consumer Culture Theory 2016 CY - Lille, France U2 - c U4 - 142437089280 ID - 142437089280 ER - TY - HEAR T1 - The Pot Problem: The Role of Design in Legitimation of New Markets Y1 - 2016 A1 - Huff,Aimee A1 - Wilner,Sarah J.S. A1 - Humphreys,Ashlee KW - Marketing JA - American Marketing Association 2016 Winter Educators' Conference CY - Las Vegas U2 - c U4 - 127036160000 ID - 127036160000 ER - TY - CONF T1 - The Pot Problem: The Role of Design in Legitimation of New Markets T2 - American Marketing Association 2016 Winter Educators' Proceedings Y1 - 2016 A1 - Huff,Aimee A1 - Humphreys,Ashlee A1 - Wilner,Sarah J.S. KW - Marketing JA - American Marketing Association 2016 Winter Educators' Proceedings U2 - b U4 - 162759589888 ID - 162759589888 ER - TY - HEAR T1 - Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock Y1 - 2016 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - McAlexander,Jim A1 - McAlexander,Brandon KW - Marketing JA - Marketing and Public Policy Conference CY - San Luis Obispo, CA U2 - c U4 - 127008133120 ID - 127008133120 ER - TY - HEAR T1 - Focus on the Form, Forget about the Function: Marketplaces for Illicit Products Y1 - 2015 A1 - Huff,Aimee A1 - Wilner,Sarah J. S. KW - Marketing JA - AMA Winter Educator's Conference CY - San Antonio, TX U2 - c U4 - 106587109376 ID - 106587109376 ER - TY - HEAR T1 - (Re)Assembling Family: An Examination of How Senior Families 'Do' Family Y1 - 2015 A1 - Huff,Aimee A1 - Barnhart,Michelle KW - Marketing JA - Consumer Culture Theory 2015 Conference CY - University of Arkansas U2 - c U4 - 127038160896 ID - 127038160896 ER - TY - HEAR T1 - Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy Y1 - 2014 A1 - Huff,Aimee A1 - Wilner,Sarah J. S. KW - Marketing JA - Design Management Institute Conference CY - London, UK U2 - c U4 - 106587056128 ID - 106587056128 ER - TY - HEAR T1 - In and Out: Paid Caregivers as Members of the Family...kind of Y1 - 2014 A1 - Barnhart,Michelle A1 - Huff,Aimee KW - Marketing JA - Consumer Culture Theory Conference CY - Helsinki, Finland U2 - c U4 - 89006811136 ID - 89006811136 ER - TY - JOUR T1 - Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family JF - Journal of Marketing Management Y1 - 2014 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - Cotte,June KW - Marketing VL - 30 CP - 15-16 U2 - a U4 - 25525661697 ID - 25525661697 ER - TY - JOUR T1 - Complexities of consumption: The case of childcare JF - Journal of Consumer Affairs Y1 - 2013 A1 - Huff,Aimee A1 - Cotte,J KW - Marketing VL - 47 CP - 1 U2 - a U4 - 83985152000 ID - 83985152000 ER - TY - HEAR T1 - Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design Y1 - 2013 A1 - Huff,Aimee A1 - Wilner,Sarah KW - Marketing JA - Association for Consumer Research U2 - c U4 - 87836203008 ID - 87836203008 ER - TY - HEAR T1 - Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design Y1 - 2013 A1 - Huff,Aimee A1 - Wilner,Sarah KW - Marketing JA - Consumer Culture Theory CY - Tucson U2 - c U4 - 87836207104 ID - 87836207104 ER - TY - HEAR T1 - Commercial Elder Care: Implications for Consumer Research and Public Policy Y1 - 2012 A1 - Huff,Aimee KW - Marketing JA - Academic Consumer Interest Research in Policy Making CY - Toronto U2 - c U4 - 87836235776 ID - 87836235776 ER - TY - HEAR T1 - Using the Marketplace to Reconceptualize Motherhood Y1 - 2012 A1 - Huff,Aimee A1 - Cotte,June KW - Marketing JA - Association for Consumer Research CY - Vancouver U2 - c U4 - 87836168192 ID - 87836168192 ER - TY - HEAR T1 - The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care Y1 - 2011 A1 - Huff,Aimee A1 - Cotte,June KW - Marketing JA - Association for Consumer Research CY - St Louis U2 - c U4 - 87836184576 ID - 87836184576 ER - TY - HEAR T1 - The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care Y1 - 2011 A1 - Huff,Aimee KW - Marketing JA - Consumer Culture Theory CY - Chicago U2 - c U4 - 87836215296 ID - 87836215296 ER - TY - HEAR T1 - Boycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement Y1 - 2011 A1 - Wang,Juan A1 - Huff,Aimee KW - Marketing JA - Association for Consumer Research CY - St Louis U2 - c U4 - 87836225536 ID - 87836225536 ER - TY - CHAP T1 - Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts Y1 - 2011 A1 - Huff,Aimee KW - Marketing CY - Bingley VL - 13 U2 - d U4 - 87836155904 ID - 87836155904 ER - TY - HEAR T1 - Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts Y1 - 2011 A1 - Huff,Aimee KW - Marketing JA - Consumer Culture Theory CY - Chicago U2 - c U4 - 87836229632 ID - 87836229632 ER - TY - HEAR T1 - Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts Y1 - 2011 A1 - Huff,Aimee KW - Marketing JA - Association for Consumer Research CY - St Louis U2 - c U4 - 87836190720 ID - 87836190720 ER - TY - JOUR T1 - Morality Appraisals in Consumer Responsibilization JF - Journal of Consumer Research Y1 - 0 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - Scott,Inara KW - Business Law KW - Marketing AB - Abstract: In recent decades, U.S. “pro-gun” lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These responsibilization efforts center an interpretation of the constitutional right to keep and bear arms as an entitlement for individuals to engage in armed protection from criminals. Using interview and online discussion data, this research investigates consumers’ responses to responsibilization for this morally fraught set of behaviors, and the role of consumers’ various understandings of the right to bear arms in these responses. Findings show that acceptance of responsibilization is a matter of proportionality; consumers accept responsibilization for a proportion of specific armed protection scenarios and reject it for the remainder. Acceptance is determined by their appraisals of the morality of the responsibilization sub-processes (Giesler & Veresiu 2014). Consumers’ understanding of the constitutional right serves as a heuristic in these appraisals, with some understandings leading consumers to accept responsibilization across a much larger proportion of scenarios than others. Contributions include illustrating response to responsibilization as a proportionality; illuminating consumers’ active role in appraising responsibilizing efforts; and demonstrating how some consumers come to understand a responsibilized behavior as a moral entitlement.

U2 - a U4 - 209628018688 ID - 209628018688 ER -