TY  - HEAR
T1  - Morality Appraisals in Consumer Responsibilization
Y1  - 2023
A1  - Barnhart,Michelle
A1  - Huff,Aimee
A1  - Scott,Inara
KW  - Business Law
KW  - Marketing
JA  - University of Connecticut Marketing Speaker Series
CY  - Storrs, Connecticut
U2  - c
U4  - 261451874304
ID  - 261451874304
ER  - 

TY  - CONF
T1  - The (Ir)Responsible American Consumer:  Examining Morality and Responsibilization for Armed Self-Defense
T2  - Association for Consumer Research 2022 Conference
Y1  - 2022
A1  - Barnhart,Michelle
A1  - Huff,Aimee
A1  - Scott,Inara
KW  - Business Law
KW  - Marketing
JA  - Association for Consumer Research 2022 Conference
U2  - b
U4  - 233661792256
ID  - 233661792256
ER  - 

TY  - CONF
T1  - American Consumers' Understandings of the Right to Consume Firearms
T2  - Consumer Culture Theory Consortium
Y1  - 2019
A1  - Barnhart,Michelle
A1  - Huff,Aimee
A1  - Scott,Inara
KW  - Business Law
KW  - Marketing
JA  - Consumer Culture Theory Consortium
U2  - b
U4  - 184199366656
ID  - 184199366656
ER  - 

TY  - HEAR
T1  - American Consumers' Understandings of the Right to Consume Firearms
Y1  - 2019
A1  - Barnhart,Michelle
A1  - Huff,Aimee
A1  - Scott,Inara
KW  - Business Law
KW  - Marketing
JA  - Consumer Culture Theory 2019
CY  - Montreal, Canada
U2  - c
U4  - 195034695680
ID  - 195034695680
ER  - 

TY  - CONF
T1  - Relating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment
T2  - Association for Consumer Research
Y1  - 2019
A1  - Barnhart,Michelle
A1  - Huff,Aimee
A1  - Scott,Inara
KW  - Business Law
KW  - Marketing
JA  - Association for Consumer Research
U2  - b
U4  - 202633697280
ID  - 202633697280
ER  - 

TY  - JOUR
T1  - Morality Appraisals in Consumer Responsibilization
JF  - Journal of Consumer Research
Y1  - 0
A1  - Barnhart,Michelle
A1  - Huff,Aimee
A1  - Scott,Inara
KW  - Business Law
KW  - Marketing
AB  - Abstract: In recent decades, U.S. “pro-gun” lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These responsibilization efforts center an interpretation of the constitutional right to keep and bear arms as an entitlement for individuals to engage in armed protection from criminals. Using interview and online discussion data, this research investigates consumers’ responses to responsibilization for this morally fraught set of behaviors, and the role of consumers’ various understandings of the right to bear arms in these responses. Findings show that acceptance of responsibilization is a matter of proportionality; consumers accept responsibilization for a proportion of specific armed protection scenarios and reject it for the remainder. Acceptance is determined by their appraisals of the morality of the responsibilization sub-processes (Giesler & Veresiu 2014). Consumers’ understanding of the constitutional right serves as a heuristic in these appraisals, with some understandings leading consumers to accept responsibilization across a much larger proportion of scenarios than others. Contributions include illustrating response to responsibilization as a proportionality; illuminating consumers’ active role in appraising responsibilizing efforts; and demonstrating how some consumers come to understand a responsibilized behavior as a moral entitlement.<br><br>
U2  - a
U4  - 209628018688
ID  - 209628018688
ER  -