TY  - HEAR
T1  - A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption
Y1  - 2014
A1  - Barnhart,Michelle
A1  - Ratchford,Mark
KW  - Marketing
JA  - Marketing Science Conference
CY  - Atlanta, GA
U2  - c
U4  - 85847734272
ID  - 85847734272
ER  - 

TY  - JOUR
T1  - Development and Validation of the Technology Adoption Propensity (TAP) Index
JF  - Journal of Business Research
Y1  - 2012
A1  - Ratchford,Mark
A1  - Barnhart,Michelle
KW  - Marketing
VL  - 65
CP  - 8
U2  - a
U4  - 13207326721
ID  - 13207326721
ER  - 

TY  - CONF
T1  - Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index
T2  - Proceedings of the American Marketing Association Winter Conference 2007
Y1  - 2007
A1  - Barnhart,Michelle
A1  - Ratchford,Mark
KW  - Marketing
JA  - Proceedings of the American Marketing Association Winter Conference 2007
U2  - b
U4  - 22435096577
ID  - 22435096577
ER  - 

TY  - HEAR
T1  - Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index
Y1  - 2007
A1  - Barnhart,Michelle
A1  - Ratchford,Mark
KW  - Marketing
JA  - Winter Educators' Conference
CY  - San Diego, CA
U2  - c
U4  - 13596434433
ID  - 13596434433
ER  -