TY  - JOUR
T1  - Good design is good business”: An empirical conceptualization of design management using the balanced scorecard.
Y1  - 2021
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
U2  - a
U4  - 257902749696
ID  - 257902749696
ER  - 

TY  - JOUR
T1  - Winning isn’t everything: An investigation linking old school values to fan behaviors
Y1  - 2021
A1  - Aiken,Damon
A1  - Sukhdial,Ajay
A1  - Campbell,Richard
A1  - Kent,Aubrey
A1  - Malkewitz,Keven
KW  - Marketing
U2  - a
U4  - 257902751744
ID  - 257902751744
ER  - 

TY  - CONF
T1  - The Logo Life Cycle: An Abstract
Y1  - 2020
A1  - Malkewitz,Keven
A1  - Ketcham,Nicholas
KW  - Marketing
U2  - b
U4  - 267787913216
ID  - 267787913216
ER  - 

TY  - CONF
T1  - Meme Products
Y1  - 2020
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903136768
ID  - 257903136768
ER  - 

TY  - HEAR
T1  - Sports Logos Life Cycles
Y1  - 2020
A1  - Malkewitz,Keven
A1  - Ketcham,Nick
KW  - Marketing
JA  - Sports Marketing and Sponsorship Conference
U2  - c
U4  - 267791042560
ID  - 267791042560
ER  - 

TY  - CONF
T1  - Sports Logos Life Cycles
Y1  - 2020
A1  - Malkewitz,Keven
A1  - Ketcham,Nick
KW  - Marketing
U2  - b
U4  - 257903138816
ID  - 257903138816
ER  - 

TY  - JOUR
T1  - Design briefs in design-driven new product development
Y1  - 2019
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
U2  - a
U4  - 257902753792
ID  - 257902753792
ER  - 

TY  - HEAR
T1  - How to Get a Job In the sports Industry
Y1  - 2019
A1  - Malkewitz,Keven
KW  - Marketing
JA  - San Diego State University MBA Sports MBA Student Association
U2  - c
U4  - 267791073280
ID  - 267791073280
ER  - 

TY  - CONF
T1  - Sports Logos Life Cycles
Y1  - 2019
A1  - Malkewitz,Keven
A1  - Ketcham,Nick
KW  - Marketing
U2  - b
U4  - 257903140864
ID  - 257903140864
ER  - 

TY  - HEAR
T1  - Sports Logos Life Cycles
Y1  - 2019
A1  - Malkewitz,Keven
A1  - Ketcham ,Nick
KW  - Marketing
JA  - Academy of Marketing Science Annual Conference
U2  - c
U4  - 267791044608
ID  - 267791044608
ER  - 

TY  - HEAR
T1  - Logo Life Cycles
Y1  - 2018
A1  - Malkewitz,Keven
A1  - Ketcham,Nick
KW  - Marketing
JA  - Western 91���� University Academic Excellence Showcase
U2  - c
U4  - 267791048704
ID  - 267791048704
ER  - 

TY  - CONF
T1  - Logo Life Cycles
Y1  - 2018
A1  - Malkewitz,Keven
A1  - Ketcham,Nick
KW  - Marketing
U2  - b
U4  - 257903144960
ID  - 257903144960
ER  - 

TY  - CONF
T1  - Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle
Y1  - 2018
A1  - Malkewitz,Keven
A1  - Ketcham,Nick
KW  - Marketing
U2  - b
U4  - 257903142912
ID  - 257903142912
ER  - 

TY  - HEAR
T1  - Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle
Y1  - 2018
A1  - Malkewitz,Keven
A1  - Ketcham,Nick
KW  - Marketing
JA  - 3rd Northwest Marketing Research Symposium
U2  - c
U4  - 267791046656
ID  - 267791046656
ER  - 

TY  - CONF
T1  - Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors
Y1  - 2018
A1  - Aiken,Damon
A1  - Sukhdial,Ajay
A1  - Campbell,Richard
A1  - Kent,Aubry
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903147008
ID  - 257903147008
ER  - 

TY  - HEAR
T1  - Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors
Y1  - 2018
A1  - Aiken,Damon
A1  - Sukhdial,Ajay
A1  - Campbell,Richard
A1  - Kent,Aubry
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Sport Marketing and Sponsorship Conference
U2  - c
U4  - 267791050752
ID  - 267791050752
ER  - 

TY  - CONF
T1  - Creating Brand Impressions Through Package Design
Y1  - 2015
A1  - Orth,Ulrich
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 267787909120
ID  - 267787909120
ER  - 

TY  - JOUR
T1  - Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength
Y1  - 2014
A1  - Giese,Joan
A1  - Malkewitz,Keven
A1  - Orth,Ulrich
A1  - Henderson,Pam
KW  - Marketing
U2  - a
U4  - 257902755840
ID  - 257902755840
ER  - 

TY  - CHAP
T1  - Undertaking Brand Design in Sports
Y1  - 2014
A1  - Malkewitz,Keven
A1  - Bee,Colleen
KW  - Marketing
U2  - d
U4  - 257902833664
ID  - 257902833664
ER  - 

TY  - CHAP
T1  - Undertaking Successful Brand Design in Sport
Y1  - 2014
A1  - Malkewitz,Keven
A1  - Bee,Colleen
KW  - Marketing
KW  - MBA
CY  - New York, NY
U2  - d
U4  - 14211733505
ID  - 14211733505
ER  - 

TY  - CHAP
T1  - Undertaking Successful Brand Design in Sport
Y1  - 2014
A1  - Malkewitz,Keven
A1  - Bee,Colleen
KW  - Marketing
CY  - New York, NY
U2  - d
U4  - 14211733505
ID  - 14211733505
ER  - 

TY  - JOUR
T1  - The accuracy of design-based judgments: A constructivist approach
JF  - Journal of Retailing
Y1  - 2012
A1  - Malkewitz,Keven
A1  - Orth,Ulrich
KW  - Marketing
KW  - MBA
U2  - a
U4  - 216838387712
ID  - 216838387712
ER  - 

TY  - JOUR
T1  - The Accuracy of Design-Based Judgments: A Constructivist Approach,
Y1  - 2012
A1  - Orth,Ulrich
A1  - Malkewitz,Keven
KW  - Marketing
U2  - a
U4  - 257902757888
ID  - 257902757888
ER  - 

TY  - JOUR
T1  - The accuracy of design-based judgments: A constructivist approach
JF  - Journal of Retailing
Y1  - 2012
A1  - Malkewitz,Keven
A1  - Orth,Ulrich
KW  - Marketing
U2  - a
U4  - 216838387712
ID  - 216838387712
ER  - 

TY  - JOUR
T1  - Interior Design and Store Personality
Y1  - 2012
A1  - Orth,Ulrich
A1  - Heinrich,Frauke
A1  - Malkewitz,Keven
KW  - Marketing
U2  - a
U4  - 257902759936
ID  - 257902759936
ER  - 

TY  - JOUR
T1  - Servicescape interior design and consumers' personality impressions
JF  - Journal of Services Marketing
Y1  - 2012
A1  - Malkewitz,Keven
A1  - Orth,Ulrich
A1  - Heinrich,Frauke
KW  - Marketing
U2  - a
U4  - 216839055360
ID  - 216839055360
ER  - 

TY  - JOUR
T1  - Servicescape interior design and consumers' personality impressions
JF  - Journal of Services Marketing
Y1  - 2012
A1  - Malkewitz,Keven
A1  - Orth,Ulrich
A1  - Heinrich,Frauke
KW  - Marketing
KW  - MBA
U2  - a
U4  - 216839055360
ID  - 216839055360
ER  - 

TY  - HEAR
T1  - Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance
Y1  - 2011
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Product Development Management Association Global Conference on Product Innovation Management
U2  - c
U4  - 267791052800
ID  - 267791052800
ER  - 

TY  - CONF
T1  - Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance
Y1  - 2011
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903149056
ID  - 257903149056
ER  - 

TY  - HEAR
T1  - Can You Judge a Book by Its Cover?
Y1  - 2010
A1  - Malkewitz,Keven
KW  - Marketing
JA  - 91���� Wine Symposium
U2  - c
U4  - 267791075328
ID  - 267791075328
ER  - 

TY  - JOUR
T1  - Formation of consumer price expectation based on package design: attractive and quality routes
JF  - Journal of Marketing Theory and Practice
Y1  - 2010
A1  - Malkewitz,Keven
A1  - Orth,Ulrich
KW  - Marketing
KW  - MBA
U2  - a
U4  - 216838086656
ID  - 216838086656
ER  - 

TY  - JOUR
T1  - Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes
Y1  - 2010
A1  - Orth,Ulrich
A1  - Campana,Daniela
A1  - Malkewitz,Keven
KW  - Marketing
U2  - a
U4  - 257902761984
ID  - 257902761984
ER  - 

TY  - JOUR
T1  - Formation of consumer price expectation based on package design: attractive and quality routes
JF  - Journal of Marketing Theory and Practice
Y1  - 2010
A1  - Malkewitz,Keven
A1  - Orth,Ulrich
KW  - Marketing
U2  - a
U4  - 216838086656
ID  - 216838086656
ER  - 

TY  - JOUR
T1  - Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising
JF  - Journal of Current Issues and Research in Advertising
Y1  - 2010
A1  - Orth,Ulrich
A1  - Malkewitz,Keven
A1  - Bee,Colleen
KW  - Marketing
AB  - This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.
VL  - 32
CP  - 1
U2  - a
U4  - 33587675137
ID  - 33587675137
ER  - 

TY  - JOUR
T1  - Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising
JF  - Journal of Current Issues and Research in Advertising
Y1  - 2010
A1  - Orth,Ulrich
A1  - Malkewitz,Keven
A1  - Bee,Colleen
KW  - Marketing
KW  - MBA
AB  - This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.
VL  - 32
CP  - 1
U2  - a
U4  - 33587675137
ID  - 33587675137
ER  - 

TY  - JOUR
T1  - Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising
Y1  - 2010
A1  - Orth,Ulrich
A1  - Malkewitz,Keven
A1  - Bee,Colleen
KW  - Marketing
U2  - a
U4  - 257902766080
ID  - 257902766080
ER  - 

TY  - JOUR
T1  - The influence of program context intensity: An examination of television advertising during war news
JF  - Journal of Current Issues and Research in Advertising
Y1  - 2010
A1  - Malkewitz,Keven
KW  - Marketing
KW  - MBA
U2  - a
U4  - 216837873664
ID  - 216837873664
ER  - 

TY  - JOUR
T1  - The Influence of Program Context Intensity: An Examination of Television Advertising During War News
Y1  - 2010
A1  - Aiken,Damon
A1  - Malkewitz,Keven
KW  - Marketing
U2  - a
U4  - 257902764032
ID  - 257902764032
ER  - 

TY  - JOUR
T1  - The influence of program context intensity: An examination of television advertising during war news
JF  - Journal of Current Issues and Research in Advertising
Y1  - 2010
A1  - Malkewitz,Keven
KW  - Marketing
U2  - a
U4  - 216837873664
ID  - 216837873664
ER  - 

TY  - HEAR
T1  - Building Your Killer Business Plan
Y1  - 2009
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Austin Entrepreneurship Program’s Build Your Business Plan Series
U2  - c
U4  - 267791104000
ID  - 267791104000
ER  - 

TY  - HEAR
T1  - Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems
Y1  - 2009
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Austin Entrepreneurship Scholars Research Seminar Series
U2  - c
U4  - 267791077376
ID  - 267791077376
ER  - 

TY  - HEAR
T1  - An Ex- Expatriate’s Experiences
Y1  - 2009
A1  - Malkewitz,Keven
KW  - Marketing
JA  - University of 91����
U2  - c
U4  - 267791083520
ID  - 267791083520
ER  - 

TY  - HEAR
T1  - Making Your Passion Your Occupation: How to Get Employed Doing What You Love
Y1  - 2009
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Baker Scholars Distinguished Speaker Series
U2  - c
U4  - 267791081472
ID  - 267791081472
ER  - 

TY  - HEAR
T1  - New Product Development in the Athletic Footwear and Apparel Industry
Y1  - 2009
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Hope College Department of Business and Economics
U2  - c
U4  - 267791085568
ID  - 267791085568
ER  - 

TY  - HEAR
T1  - New Product Development in the Athletic Footwear and Apparel Industry
Y1  - 2009
A1  - Malkewitz,Keven
KW  - Marketing
JA  - University of Michigan School of Sport Management
U2  - c
U4  - 267791079424
ID  - 267791079424
ER  - 

TY  - HEAR
T1  - Overview of Wine Research
Y1  - 2009
A1  - Malkewitz,Keven
KW  - Marketing
JA  - OSU Food Science and Technology
U2  - c
U4  - 267791106048
ID  - 267791106048
ER  - 

TY  - HEAR
T1  - Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy
Y1  - 2009
A1  - Malkewitz,Keven
KW  - Marketing
JA  - AMA Winter Educators Conference
U2  - c
U4  - 267791054848
ID  - 267791054848
ER  - 

TY  - CONF
T1  - Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy
Y1  - 2009
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903151104
ID  - 257903151104
ER  - 

TY  - HEAR
T1  - Creating Brand Impressions through Package Design
Y1  - 2008
A1  - Malkewitz,Keven
KW  - Marketing
JA  - University of 91���� – 91���� Platypus Seminar
U2  - c
U4  - 267791093760
ID  - 267791093760
ER  - 

TY  - HEAR
T1  - Creating Brand Impressions through Package Design
Y1  - 2008
A1  - Malkewitz,Keven
KW  - Marketing
JA  - OSU Alumni Association Annual Meeting
U2  - c
U4  - 267791108096
ID  - 267791108096
ER  - 

TY  - HEAR
T1  - Creating Brand Impressions with Packaging Design
Y1  - 2008
A1  - Malkewitz,Keven
KW  - Marketing
JA  - 91���� Consumer Behavior Interest Group
U2  - c
U4  - 267791089664
ID  - 267791089664
ER  - 

TY  - HEAR
T1  - Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development
Y1  - 2008
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
JA  - AMA Winter Educators Conference
U2  - c
U4  - 267791056896
ID  - 267791056896
ER  - 

TY  - CONF
T1  - Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development
Y1  - 2008
A1  - Parkman,Ian
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903153152
ID  - 257903153152
ER  - 

TY  - CONF
T1  - Directing Consumer Price Expectation through Package Design
Y1  - 2008
A1  - Orth,Ulich H.
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903155200
ID  - 257903155200
ER  - 

TY  - HEAR
T1  - Directing Consumer Price Expectation through Package Design
Y1  - 2008
A1  - Orth,Ulrich
A1  - Malkewitz,Keven
KW  - Marketing
JA  - 4th Annual Wine Business Research Conference
U2  - c
U4  - 267791058944
ID  - 267791058944
ER  - 

TY  - JOUR
T1  - Holistic package design and consumer brand impressions
JF  - Journal of Marketing
Y1  - 2008
A1  - Malkewitz,Keven
A1  - Orth,Ulrich
KW  - Marketing
U2  - a
U4  - 216837691392
ID  - 216837691392
ER  - 

TY  - JOUR
T1  - Holistic Package Design and Consumer Brand Impressions
Y1  - 2008
A1  - Orth,Ulrich
A1  - Malkewitz,Keven
KW  - Marketing
U2  - a
U4  - 257902768128
ID  - 257902768128
ER  - 

TY  - JOUR
T1  - Holistic package design and consumer brand impressions
JF  - Journal of Marketing
Y1  - 2008
A1  - Malkewitz,Keven
A1  - Orth,Ulrich
KW  - Marketing
KW  - MBA
U2  - a
U4  - 216837691392
ID  - 216837691392
ER  - 

TY  - HEAR
T1  - The Marketing Canon
Y1  - 2008
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Christian Albrechts Universität zu Kiel
U2  - c
U4  - 267791087616
ID  - 267791087616
ER  - 

TY  - HEAR
T1  - Product Design Research
Y1  - 2008
A1  - Malkewitz,Keven
KW  - Marketing
JA  - University of New Mexico Anderson School of Management
U2  - c
U4  - 267791091712
ID  - 267791091712
ER  - 

TY  - HEAR
T1  - Communicating with Product Design
Y1  - 2007
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Academy of Marketing Science Annual Conference
U2  - c
U4  - 267791060992
ID  - 267791060992
ER  - 

TY  - CONF
T1  - Communicating with Product Design
Y1  - 2007
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903157248
ID  - 257903157248
ER  - 

TY  - HEAR
T1  - How Design Influences Attitudes and Beliefs about Products
Y1  - 2007
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Academy of Marketing Science Annual Conference
U2  - c
U4  - 267791063040
ID  - 267791063040
ER  - 

TY  - CONF
T1  - How Design Influences Attitudes and Beliefs about Products
Y1  - 2007
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903159296
ID  - 257903159296
ER  - 

TY  - HEAR
T1  - Marketing Major Overview
Y1  - 2007
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Marketing major to prospective OSU students, parents, and transfer students
U2  - c
U4  - 267791110144
ID  - 267791110144
ER  - 

TY  - HEAR
T1  - Reading between the Lines: Implementing Visual Fluency in Writing
Y1  - 2007
A1  - Malkewitz,Keven
KW  - Marketing
JA  - 91���� Writing Intensive Course Seminar Series
U2  - c
U4  - 267791097856
ID  - 267791097856
ER  - 

TY  - HEAR
T1  - Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency
Y1  - 2007
A1  - Malkewitz,Keven
KW  - Marketing
JA  - University of 91���� - 91���� Platypus Seminar
U2  - c
U4  - 267791095808
ID  - 267791095808
ER  - 

TY  - HEAR
T1  - Co-Branding with Sports Entities: How Difficult Can it Be?
Y1  - 2006
A1  - Malkewitz,Keven
KW  - Marketing
JA  - AMA Winter Educators’ Conference
U2  - c
U4  - 267791065088
ID  - 267791065088
ER  - 

TY  - CONF
T1  - Co-Branding with Sports Entities: How Difficult Can it Be?
Y1  - 2006
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903161344
ID  - 257903161344
ER  - 

TY  - HEAR
T1  - The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness
Y1  - 2006
A1  - Aiken,Damon
A1  - Malkewitz,Keven
KW  - Marketing
JA  - AMA Winter Educators’ Conference
U2  - c
U4  - 267791067136
ID  - 267791067136
ER  - 

TY  - CONF
T1  - The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness
Y1  - 2006
A1  - Aiken,Damon
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903163392
ID  - 257903163392
ER  - 

TY  - HEAR
T1  - Sports Products: On and Off the Field
Y1  - 2006
A1  - Malkewitz,Keven
KW  - Marketing
JA  - University of San Diego College of Business
U2  - c
U4  - 267791099904
ID  - 267791099904
ER  - 

TY  - JOUR
T1  - The Program Context of War News: Exploring Influences on Television Advertising Effectiveness
Y1  - 2004
A1  - Aiken,Damon
A1  - Malkewitz,Keven
A1  - Bowe,Darcy
KW  - Marketing
U2  - a
U4  - 257902770176
ID  - 257902770176
ER  - 

TY  - JOUR
T1  - The Impact of Dedicated NPD Resources on Firm Financial Performance
Y1  - 2003
A1  - Henard,David H.
A1  - McFadyen,M. Ann
A1  - Malkewitz,Keven
KW  - Marketing
U2  - a
U4  - 257902772224
ID  - 257902772224
ER  - 

TY  - HEAR
T1  - Information Requirements of Marketing Academics and Practitioners
Y1  - 2003
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Graduate Information Management and Library Science Students
U2  - c
U4  - 267791112192
ID  - 267791112192
ER  - 

TY  - CHAP
T1  - Persuasion by Design: The State of Expertise on Visual Influence Tactics
Y1  - 2003
A1  - Malkewitz,Keven
A1  - Wright,Peter
A1  - Friestad,Marian
KW  - Marketing
U2  - d
U4  - 257902835712
ID  - 257902835712
ER  - 

TY  - CONF
T1  - The Impact of Dedicated NPD Resources on Firm Financial Performance
Y1  - 2002
A1  - Henard,David H.
A1  - McFadyen,M. Ann
A1  - Malkewitz,Keven
KW  - Marketing
U2  - b
U4  - 257903165440
ID  - 257903165440
ER  - 

TY  - HEAR
T1  - The Impact of Dedicated NPD Resources on Firm Financial Performance
Y1  - 2002
A1  - Henard,David
A1  - McFadyen,M. Ann
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Marketing Science Institute (MSI) Winter Conference
U2  - c
U4  - 267791069184
ID  - 267791069184
ER  - 

TY  - HEAR
T1  - The Marketing Canon
Y1  - 2002
A1  - Malkewitz,Keven
KW  - Marketing
JA  - Appalachian State University Graduate School of Business
U2  - c
U4  - 267791101952
ID  - 267791101952
ER  - 

TY  - HEAR
T1  - Everyday Knowledge about Visual Persuasion
Y1  - 2000
A1  - Malkewitz,Keven
A1  - Wright,Peter
A1  - Friestad ,Marian
KW  - Marketing
JA  - Advertising and Consumer Psychology: Visual Persuasion Conference
U2  - c
U4  - 267791071232
ID  - 267791071232
ER  - 

TY  - CONF
T1  - Everyday Knowledge about Visual Persuasion
Y1  - 2000
A1  - Malkewitz,Keven
A1  - Wright,Peter
A1  - Friestad,Marian
KW  - Marketing
U2  - b
U4  - 257903167488
ID  - 257903167488
ER  -