TY - JOUR T1 - Creating Brand Equity Through Strategic Investments JF - Journal of Private Equity Y1 - 2002 A1 - Mishra,Chandra S. A1 - Koenig,Hal A1 - Gobeli,Dave KW - Marketing KW - Strategy & Entrepreneurship AB - Brand equity is central to an understanding of the worth of any business, yet it exists in the minds of consumers as a mixture of awareness and image. To measure and understand how this equity is developed, mananged, and enhanced is central to all theories of value creation. This article looks at the concepts of brand identity, brand meaning, brand response, and brand relationship with an eye toward how the measure of brand equity correlates with and is influenced by technology equity, communication equity, and foreign strategic investments. Seventy-seven multinational firms are tracked through the years 1986-1988 and results are reported on based on R&D expenses, advertising costs, and investments in foreign subsidiaries. VL - 5 CP - 2 U2 - a U4 - 646094848 ID - 646094848 ER - TY - HEAR T1 - Enhancing Technology Management Through Alliances Y1 - 2001 A1 - Gobeli,Dave A1 - Koenig,Hal KW - Marketing KW - Strategy & Entrepreneurship JA - Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology U2 - c U4 - 646117376 ID - 646117376 ER - TY - HEAR T1 - Enhancing the E-Business Value Sequence Through R&D Y1 - 2001 A1 - Gobeli,Dave A1 - Koenig,Hal KW - Marketing KW - Strategy & Entrepreneurship JA - Portland International Conference on Management of Engineering and Technology CY - Portland, OR U2 - c U4 - 646111232 ID - 646111232 ER - TY - HEAR T1 - Impact of R&D on Performance Y1 - 2000 A1 - Gobeli,Dave A1 - Mishra,C. A1 - Koenig,Hal KW - Marketing KW - Strategy & Entrepreneurship JA - Financial Management Association Conference CY - Seattle, WA U2 - c U4 - 646113280 ID - 646113280 ER - TY - HEAR T1 - Strategic Value of Technology and Brand Equity Y1 - 1999 A1 - Gobeli,Dave A1 - Mishra,C. A1 - Koenig,Hal KW - Marketing KW - Strategy & Entrepreneurship JA - International Conference on Valuation of Intangible Assets in Global Operations CY - New Jersey U2 - c U4 - 646121472 ID - 646121472 ER - TY - HEAR T1 - Two Stage Internalization Framework for Multinational Corporations Y1 - 1999 A1 - Gobeli,Dave A1 - Koenig,Hal KW - Marketing KW - Strategy & Entrepreneurship JA - Academy of International Business Conference CY - South Carolina U2 - c U4 - 646123520 ID - 646123520 ER - TY - JOUR T1 - Managing Conflict in Software Development Teams: A Multi-Level Analysis JF - Journal of Product Innovation Management Y1 - 1998 A1 - Gobeli,Dave A1 - Koenig,Hal A1 - Bechinger ,Iris KW - Marketing KW - Strategy & Entrepreneurship AB - For a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in-depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD efforts free from the business-as-usual doldrums. However, management must ensure that conflict remains on a healthy level.David H. Gobeli, Harold F. Koenig, and Iris Bechinger note that conflict must be managed not only to increase the satisfaction of project team members, but also to achieve strategic project success. To provide better understanding of the important issues in conflict management, they examine the effects of three conflict factors on software development project success: context, conflict intensity, and conflict management style. Using survey responses from 117 software professionals and managers, they develop a multi-level framework of success versus conflict for team-based, software development projects. Within this framework, they examine context, conflict intensity, and conflict management approaches at the team and organization levels. For the participants in this study, unresolved conflict has a strong, negative effect on overall software product success and customer satisfaction. Project team member satisfaction decreases substantially with higher intensity conflict at the organization level, and even more strongly at the project level. For the respondents to this study, the combined effects of conflict intensity and conflict management style on project success are significant, but they are not as great as the combined effects of such context variables as company goals, group dynamics, and management support. Two conflict management styles—confronting and give and take—have beneficial effects on success at the organization level for the firms in this study. Smoothing, withdrawal, and forcing all have negative effects, although only forcing has a statistically significant negative effect. In general terms, the results suggest that management should guard against frequent use of the dysfunctional management styles—withdrawal, smoothing, and forcing. The results suggest that emphasis on confrontation—that is, true problem solving—is essential at the project level, even if a give-and-take style is better tolerated at the organization level. VL - 15 CP - 5 U2 - a U4 - 647587840 ID - 647587840 ER - TY - JOUR T1 - Managing Conflict in Software Development Teams: A Multi-Level Analysis JF - Journal of Product Innovation Management Y1 - 1998 A1 - Gobeli,Dave A1 - Koenig,Hal A1 - Bechinger ,Iris KW - Marketing KW - Strategy & Entrepreneurship AB - For a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in-depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD efforts free from the business-as-usual doldrums. However, management must ensure that conflict remains on a healthy level.David H. Gobeli, Harold F. Koenig, and Iris Bechinger note that conflict must be managed not only to increase the satisfaction of project team members, but also to achieve strategic project success. To provide better understanding of the important issues in conflict management, they examine the effects of three conflict factors on software development project success: context, conflict intensity, and conflict management style. Using survey responses from 117 software professionals and managers, they develop a multi-level framework of success versus conflict for team-based, software development projects. Within this framework, they examine context, conflict intensity, and conflict management approaches at the team and organization levels. For the participants in this study, unresolved conflict has a strong, negative effect on overall software product success and customer satisfaction. Project team member satisfaction decreases substantially with higher intensity conflict at the organization level, and even more strongly at the project level. For the respondents to this study, the combined effects of conflict intensity and conflict management style on project success are significant, but they are not as great as the combined effects of such context variables as company goals, group dynamics, and management support. Two conflict management styles—confronting and give and take—have beneficial effects on success at the organization level for the firms in this study. Smoothing, withdrawal, and forcing all have negative effects, although only forcing has a statistically significant negative effect. In general terms, the results suggest that management should guard against frequent use of the dysfunctional management styles—withdrawal, smoothing, and forcing. The results suggest that emphasis on confrontation—that is, true problem solving—is essential at the project level, even if a give-and-take style is better tolerated at the organization level. VL - 15 CP - 5 U2 - a U4 - 647587840 ID - 647587840 ER - TY - HEAR T1 - Product Success and Conflict in the Software Industry Y1 - 1997 A1 - Koenig,Hal A1 - Bechinger,Iris A1 - Gobeli,Dave KW - Marketing KW - Strategy & Entrepreneurship JA - College of Business Friday Seminar Series CY - Corvallis, OR U2 - c U4 - 647677952 ID - 647677952 ER -