TY - JOUR T1 - Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense JF - Journal of the Association for Consumer Research Y1 - 2018 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - McAlexander,Brandon A1 - McAlexander,Jim KW - Marketing AB - Prior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people. CY - University of Chicago Press VL - 3 CP - 1 U2 - a U4 - 156224339968 ID - 156224339968 ER - TY - JOUR T1 - Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers JF - Journal of Macromarketing Y1 - 2017 A1 - Huff,Aimee A1 - Barnhart,Michelle A1 - McAlexander,Brandon A1 - McAlexander,Jim KW - Marketing VL - 37 CP - 4 U2 - a U4 - 127008327680 ID - 127008327680 ER - TY - HEAR T1 - Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America Y1 - 2017 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - McAlexander,Jim A1 - McAlexander,Brandon KW - Marketing JA - Association for Consumer Research Conference 2017 CY - San Diego, CA U2 - c U4 - 161327075328 ID - 161327075328 ER - TY - CONF T1 - Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America T2 - Association for Consumer Research Y1 - 2017 A1 - Huff,Aimee A1 - Barnhart,Michelle A1 - McAlexander,Brandon A1 - McAlexander,Jim KW - Marketing JA - Association for Consumer Research CY - San Diego, CA VL - 45 UR - twitter.com/huffmatic U2 - b U4 - 161328275456 ID - 161328275456 ER - TY - HEAR T1 - Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America Y1 - 2017 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - McAlexander,Jim A1 - McAlexander,Brandon KW - Marketing JA - Consumer Culture Theory Conference 2017 CY - Anaheim, CA U2 - c U4 - 144639139840 ID - 144639139840 ER - TY - HEAR T1 - Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock Y1 - 2016 A1 - Barnhart,Michelle A1 - Huff,Aimee A1 - McAlexander,Jim A1 - McAlexander,Brandon KW - Marketing JA - Marketing and Public Policy Conference CY - San Luis Obispo, CA U2 - c U4 - 127008133120 ID - 127008133120 ER - TY - JOUR T1 - Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation JF - International Journal of Nonprofit and Voluntary Sector Marketing Y1 - 2015 A1 - McAlexander,Jim A1 - Koenig,Hal A1 - DuFault,Beth KW - Marketing AB - This paper reports on research that seeks to improve our understanding of issues that impact upon the philanthropic gifts of university alumni. Prior research has examined such alumni characteristics as wealth and affinity to the alma mater. Such findings have guided development professionals to conduct different kinds of research that can reveal aspects of affluence (e.g., real estate holdings, professional positions) and institutional engagement (e.g., membership in alumni associations, season tickets to sporting events). This information is housed in databases which can be accessed by the fundraisers. The current research seeks to extend our understanding by examining the potential differences between generations. This article examines survey responses from university alumni in two age cohorts from two large comprehensive universities in the United States. Respondents were asked questions that inquired about their affinity toward their alma mater, intentions to give as well as alumni interest in participating in or attending different events at the university. Significant differences between younger and older alumni were found within each topic. From these results, the importance of market research and applications of alumni segmentation specifically, are discussed for administrators and advancement professionals. VL - 21 UR - DOI: 10.1002/nvsm.1544 U2 - a U4 - 107214901248 ID - 107214901248 ER - TY - JOUR T1 - Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities JF - Journal of Marketing for Higher Education Y1 - 2014 A1 - McAlexander,Jim A1 - Koenig,Hal A1 - DuFault,Beth KW - Marketing AB - This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using survey data that measures the affinity of alumni of a large US university that have been commercially screened to reveal individual wealth, this paper provides empirical evidence of the relative contributions of affinity and wealth to giving. Logistic regression analysis reveals that affinity has a greater impact on predicting the likelihood of giving than other variables, including prior-giving and wealth. Important to marketers, this study emphasizes the importance of building affinity and it also uncovers obstacles to affinity formation. This information can be used to bridge and repair alumni relationships with their alma-mater and inform segmented marketing communications to foster alumni enthusiasm for giving. VL - 24 CP - 2 U2 - a U4 - 88007968768 ID - 88007968768 ER - TY - HEAR T1 - Borderlands: The Intersection of Liminality and Stable Third Place Y1 - 2014 A1 - McAlexander,Jim A1 - DuFault,Beth KW - Marketing JA - Consumer Culture Theory International Conference CY - Helsinki Finland U2 - c U4 - 88008945664 ID - 88008945664 ER - TY - HEAR T1 - Consuming and Consumption in Third Space Communites: Constructing Sanctuary Y1 - 2014 A1 - McAlexander,Jim KW - Marketing JA - ACR North American Conference CY - Baltimore U2 - c U4 - 107172962304 ID - 107172962304 ER - TY - JOUR T1 - The Marketization of Religion: Field, Capital, and Consumer Identity JF - Journal of Consumer Research Y1 - 2014 A1 - McAlexander,Jim A1 - DuFault,Beth A1 - Martin,Diane A1 - Schouten,John KW - Marketing AB - Certain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a perspective grounded in Bourdieu�s theories of fields and capital, this research investigates the experiences of disaffected members of a religious institution and consumption field. Consumers face severe crises of identity and the need to rebuild their self-understandings in an unfamiliar marketplace of identity resources. Unable to remain comfortably in the field of their primary socialization, they are nevertheless bound to it by investments in field-specific capital. In negotiating this dilemma, they demonstrate the inseparability and co-constitutive nature of ideology and consumption. CY - Madison Wisconsin VL - 41 CP - 3 U2 - a U4 - 107168692224 ID - 107168692224 ER - TY - HEAR T1 - Leaving an Identity-Central Community of Practice Y1 - 2013 A1 - McAlexander,Jim A1 - DuFault,Beth KW - Marketing JA - Consumer Culture Theory Conference CY - University of Arizona U2 - c U4 - 107202406400 ID - 107202406400 ER - TY - HEAR T1 - Leaving and Identity-Central Community of Practice Y1 - 2013 A1 - McAlexander,Jim A1 - Schouten,John A1 - DuFault,Beth A1 - Martin,Diane KW - Marketing JA - Consumer Culture Theory International Conference CY - Tucson AZ U2 - c U4 - 88009428992 ID - 88009428992 ER - TY - HEAR T1 - Living and Leaving Brand Community Y1 - 2013 A1 - McAlexander,Jim KW - Marketing JA - Royal Bank Distinguished Visiting Speaker CY - Montreal Canada U2 - c U4 - 88008824832 ID - 88008824832 ER - TY - HEAR T1 - Our Scientific Heritage Y1 - 2013 A1 - McAlexander,Jim A1 - DuFault,Beth KW - Marketing JA - ACR North American Conference CY - Chicago U2 - c U4 - 88008992768 ID - 88008992768 ER - TY - HEAR T1 - A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica Y1 - 2013 A1 - McAlexander,Jim A1 - DuFault,Beth KW - Marketing JA - Consumer Culture Theory International Conference CY - Tucson AZ U2 - c U4 - 88009058304 ID - 88009058304 ER - TY - JOUR T1 - Building Communities of Philanthropy in Higher Education: Contextual Influences JF - International Journal of Nonprofit and Voluntary Sector Marketing Y1 - 2012 A1 - McAlexander,Jim A1 - Koenig,Hal KW - Marketing AB - In this era of constrained and declining economic resources, institutions of higher education are turning to advancement professionals to identify and cultivate the financial resources that are becoming an increasing and larger portion of the fundamental funding of the institution. In this high stakes arena, advancement professionals have a need for the tools that can assist them in cultivating philanthropic relationships more effectively and efficiently. To that purpose, this research empirically explores ways in which the brand community construct can be adapted to philanthropic intent for non-profit organizations to aid in the cultivation process. This paper presents the results of a survey of college alumni drawn from a commercially provided on-line panel, and examines the potential impact that institutional size may have upon the relationships of an alumni brand community and the community’s expressed willingness to offer financial donations to the alma mater. From a theoretic perspective, this paper reveals that brand community is a significant contributor to this expression of philanthropic intent across universities of differing size. As a practical consideration, our findings produce additional evidence to affirm the notion that brand community is a robust construct that can be of value to development professionals who seek to build financial support for both small and large universities. VL - 17 CP - 2 U2 - a U4 - 33856096257 ID - 33856096257 ER - TY - HEAR T1 - Genius for Sale: The Conspicuous Consumption of Ideas Y1 - 2012 A1 - McAlexander,Jim A1 - DuFault,Beth KW - Marketing JA - Consumer Culture Theory International Conference CY - Oxford University U2 - c U4 - 88009312256 ID - 88009312256 ER - TY - HEAR T1 - 20 Years in the Field: The Ethnographic Journey Y1 - 2011 A1 - McAlexander,Jim KW - Marketing JA - Market Research Association Conference CY - Las Vegas, NV U2 - c U4 - 33855838209 ID - 33855838209 ER - TY - HEAR T1 - Where are we going with this...relationship? Y1 - 2011 A1 - McAlexander,Jim KW - Marketing JA - International Colloquium on the Consumer-Brand Relationship CY - Winter Park Fl U2 - c U4 - 33855932417 ID - 33855932417 ER - TY - HEAR T1 - Building Communities of Affinity Y1 - 2010 A1 - McAlexander,Jim KW - Marketing JA - Western Region CASE conference CY - Portland OR U2 - c U4 - 22619768833 ID - 22619768833 ER - TY - HEAR T1 - Communitas Interruptus Y1 - 2010 A1 - McAlexander,Jim KW - Marketing JA - European Advances in Consumer Research U2 - c U4 - 22636081153 ID - 22636081153 ER - TY - JOUR T1 - Contextual Influences: Building Brand Community in Large and Small Colleges JF - Journal of Marketing for Higher Education Y1 - 2010 A1 - McAlexander,Jim A1 - Koenig,Hal KW - Marketing AB - This research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand and institution. This paper presents the results of a national survey that examines the potential impact that institutional size may have on the relationships of an alumni brand community. This paper also explores the implications of the size of the educational institution on relevant and desired marketing outcomes that include the willingness to recommend the university to friends and family and a desire to purchase licensed apparel U2 - a U4 - 20954064897 ID - 20954064897 ER - TY - JOUR T1 - Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Study JF - New England Journal of Entrepreneurship Y1 - 2009 A1 - McAlexander,Jim A1 - Nelson,Rachel A1 - Bates,Chris KW - Marketing AB - Entrepreneurship is a source of innovation, job creation, and vibrancy for local and regional economies. As a direct result, there is a profound interest in creating an infrastructure that effectively encourages entrepreneurship and incubates entrepreneurial endeavors. Western State University has responded to this call by developing the Harvey Entrepreneurship Program, which is integrated in the Enterprise Residential College. The Harvey program provides a socially embedded experiential learning approach to entrepreneurial education. Faculty, students, entrepreneurs, and technical experts are drawn together in an environment that provides space for business incubators and an entrepreneurially focused curriculum. In this article, we present a case study in which we use qualitative research methods to explore the benefits and challenges of creating such a program. The delivery model that Enterprise Residential College provides for entrepreneurial education is examined through the perspectives of program administrators, faculty, and students. The findings reveal evidence that a residential college can form a powerful nexus of formal instruction, experiential learning, socialization, and networking to influence entrepreneurship. We discuss relevant findings that may aid others considering similar endeavors. U2 - a U4 - 20954132481 ID - 20954132481 ER - TY - HEAR T1 - Alumni Giving: Cultivating Connections that Build Commitment Y1 - 2007 A1 - Koenig,Hal A1 - McAlexander,Jim KW - Marketing JA - Symposium for the Marketing of Higher Education CY - San Diego, CA U2 - c U4 - 14290022401 ID - 14290022401 ER - TY - JOUR T1 - Transcendent Consumption Experience and Brand Community JF - Journal of the Academy of Marketing Science Y1 - 2007 A1 - Schouten,John A1 - McAlexander,Jim A1 - Koenig,Hal KW - Marketing VL - 35 CP - 3/Fall U2 - a U4 - 647565312 ID - 647565312 ER - TY - JOUR T1 - Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement JF - International Journal of Educational Advancement Y1 - 2006 A1 - McAlexander,Jim A1 - Koenig,Hal A1 - Schouten ,John W. KW - Marketing AB - Loyal alumni are a mainstay of financial support for many universities. This empirical study of university alumni situates the emerging theory of brand community within the world of university development and advancement. The study measures key relationships that one would expect to find in a healthy university brand community. Most importantly, this research demonstrates the powerful contribution that understanding and managing brand community can make to those interested in the advancement of higher education. We find that integration within a university brand community explains important loyalty-related behaviors such as future donations to the university and the purchase and display of university logo merchandise. VL - 6 CP - 2 U2 - a U4 - 647567360 ID - 647567360 ER - TY - JOUR T1 - Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture JF - Consumption, Markets and Culture Y1 - 2006 A1 - Martin,Diane A1 - Schouten,John A1 - McAlexander,Jim KW - Marketing AB - This feminist re-examination of an ethnography of Harley-Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper-masculine consumption context we discover perspectives that cannot easily be explained by extant theory of gender and consumer behavior. We find women engaging, resisting, and co]opting hyper-masculinity as part of identity projects wherein they expand and redefine their own personal femininities. This study reveals invisible assumptions limiting the original ethnography and thus reiterates the problems of hegemonic masculinity in the social science project. VL - 9 CP - 3 U2 - a U4 - 648515584 ID - 648515584 ER - TY - HEAR T1 - Brand Community in Higher Education: A Framework for Understanding and Building Loyalty Y1 - 2005 A1 - Koenig,Hal A1 - McAlexander,Jim A1 - Schouten,John W KW - Marketing JA - Symposium for the Marketing of Higher Education CY - Chicago, IL U2 - c U4 - 2721636353 ID - 2721636353 ER - TY - HEAR T1 - HOG tales, Jeep Trails, and Setting Sail Y1 - 2005 A1 - McAlexander,Jim KW - Marketing JA - Faculty seminar CY - Sydney Australia U2 - c U4 - 22619721729 ID - 22619721729 ER - TY - HEAR T1 - HOG Tales, Jeep Trails, and Setting Sail Y1 - 2005 A1 - McAlexander,Jim KW - Marketing JA - Faculty seminar CY - Australia U2 - c U4 - 648605696 ID - 648605696 ER - TY - JOUR T1 - Building a University Brand Community: The Long-Term Impact of Shared Experiences JF - Journal of Marketing for Higher Education Y1 - 2004 A1 - McAlexander,Jim A1 - Koenig,Hal A1 - Schouten ,John W. KW - Marketing AB - Relationship marketing has made its way into the practices of university administrations. With it have also arrived many problems associated with the aggressive use of CRM technologies. One particularly effective and healthy approach to relationship marketing in higher education is to treat the university, with all of its stakeholders, as a brand community, and to pursue policies and programs to strengthen the relationships that define the community. With this paper, we examine an important class of relationship often neglected in the CRM literature, i.e., the relationships among the customers who support the brand and who ultimately give it its meaning and vitality. Specifically, we explore how the nature of relationships among students affects their long-term loyalty to a university. The results of a telephone survey of university alumni demonstrate the importance of certain types of university experiences on student relationships and, thereafter, on loyalty to their alma mater and their intentions to support the university in the future. VL - 14 CP - 2 U2 - a U4 - 648523776 ID - 648523776 ER - TY - HEAR T1 - Building the Relationships of Brand Community in a Service Setting Y1 - 2003 A1 - Koenig,Hal A1 - McAlexander,Jim KW - Marketing JA - American Marketing Association Winter Educators' Conference CY - Chicago, IL U2 - c U4 - 647628800 ID - 647628800 ER - TY - HEAR T1 - Listening to the Customer Y1 - 2003 A1 - McAlexander,Jim KW - Marketing JA - Innovation in the Forest Products Industry: New Processes, Business Systems, and Products CY - Corvallis, OR U2 - c U4 - 648601600 ID - 648601600 ER - TY - JOUR T1 - Loyalty: The Influences of Satisfaction and Brand Community JF - Journal of Marketing Theory and Practice Y1 - 2003 A1 - McAlexander,Jim A1 - Kim,Steve A1 - Roberts,Scott KW - Marketing AB - This paper empirically explores the relative impacts of satisfaction, brand community integration, and consumer experience on customer loyalty as expressed by future purchase intentions and behavior. Data drawn from qualitative research and a survey of 1000 patrons of a Native American casino who indicate a willingness to engage in formal marketing relationships indicate that satisfaction yields to brand community integration as a key driver of loyalty. We discuss important implications of the findings for marketing theory and practice. VL - 11 CP - 4 U2 - a U4 - 648519680 ID - 648519680 ER - TY - JOUR T1 - Building Brand Community JF - Journal of Marketing Y1 - 2002 A1 - McAlexander,Jim A1 - Schouten ,John A1 - Koenig,Hal KW - Marketing AB - Drawing from ethnographic and quantitative work with owners of Jeep and Harley-Davidson vehicles, the authors examine the phenomenon of brand community as a potential basis for sustainable competitive advantage. The authors develop an expanded conceptualization of brand community and test its usefulness in both theory and practice. A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is centrally situated. Crucial components of the brand community are customers' relationships with the brand, with the firm, with the product in use, and with fellow customers. The relationships that form a brand community develop in contexts that are dynamic and subject to marketing influence. Variables such as geographic concentration, richness of social context, duration of contact, and memberships in multiple or overlapping communities all mediate the experience of community. In this article, the authors examine the influence of brandfests—that is, programs strategically designed to enhance customer experience with the brand—on the many component relationships of a brand community. The results demonstrate that marketers can strengthen brand communities by facilitating shared customer experiences. Finally, this work yields a new and richer conceptualization of customer loyalty as integration in a brand community. According to the analysis, a customer's loyalty to a brand consists of the cumulative and holistic effect of all the relationships the customer experiences as a member of a brand community. VL - 66 CP - 1 U2 - a U4 - 647575552 ID - 647575552 ER - TY - HEAR T1 - The Great Debate: Design Research vs. Marketing Research Y1 - 2002 A1 - McAlexander,Jim A1 - Schouten,John KW - Marketing JA - Conference of the Western District of Industrial Designers Society of America. CY - Industrial Designers Society of America U2 - c U4 - 648613888 ID - 648613888 ER - TY - HEAR T1 - Intercustomer Relationships and Service Experiences: An Empirical Exploration Y1 - 2002 A1 - Koenig,Hal A1 - McAlexander,Jim KW - Marketing JA - American Marketing Association Winter Educator's Conference CY - Chicago, IL U2 - c U4 - 647626752 ID - 647626752 ER - TY - HEAR T1 - Ethnographic Research as a Tool for Gauging Customer Experiences Y1 - 2001 A1 - McAlexander,Jim KW - Marketing JA - Conference on Customer Satisfaction Education CY - Milwaukee, WI U2 - c U4 - 648611840 ID - 648611840 ER - TY - JOUR T1 - University Experiences, the Student-College Relationship, and Alumni Support JF - Journal of Marketing for Higher Education Y1 - 2001 A1 - McAlexander,Jim A1 - Koenig,Hal KW - Marketing AB - University administrators have begun to more aggressively adopt many of the techniques associated with relationship marketing. This would seem like a perfect strategy for a university as loyal alumni can do such things as offer personal recommendations to help build enrollments, participate in alumni functions, purchase universitybranded products, and enroll in professional education courses. However, there are many unexamined questions regarding the nature and impact of alumni relationships with the university. This paper explores the impacts of the alumni-university relationship and alumni assessments of their college experiences on important expressions of loyalty. A sample of alumni who had graduated three to eight years prior to the study completed a telephone survey. The results provide support for the impact of these variables on current behavior and behavioral intentions. Implications of these findings for university marketers are discussed. VL - 10 CP - 3 U2 - a U4 - 647569408 ID - 647569408 ER - TY - JOUR T1 - A Cross-Cultural Exploration of Subcultures of Consumption JF - Research in Consumer Behavior Y1 - 2000 A1 - McAlexander,Jim A1 - Fushimi,Katsu A1 - Schouten,John KW - Marketing VL - 9 U2 - a U4 - 648517632 ID - 648517632 ER - TY - HEAR T1 - A Harley-Davidson Story: Marketing and Building Customer Relationships Y1 - 2000 A1 - McAlexander,Jim KW - Marketing JA - Presentation to the Salem Area Chamber of Commerce CY - Salem, OR U2 - c U4 - 648603648 ID - 648603648 ER - TY - HEAR T1 - The Branding of An Alumni Association Y1 - 1999 A1 - McAlexander,Jim KW - Marketing JA - Conference of the Council for Advancement and Support of Education CY - Portland, OR U2 - c U4 - 648615936 ID - 648615936 ER - TY - JOUR T1 - Sustainable Forestry, Swedish Style, for Europe's Greening Market JF - Journal of Forestry Y1 - 1998 A1 - Hansen,Eric N. A1 - Fletcher,Richard A1 - McAlexander,Jim KW - Marketing AB - Worldwide, forestry is evolving as it reflects change in the way society values forests and forest products. Companies are reacting in a variety of ways. Stora, a large, integrated Swedish company, has implemented ecological landscape planning and begun to certify its ownership under the Forest Stewardship Council system. Actions like Stora's are important for professional foresters to follow as they provide insight into ways for improving the image of forestry and indicate how global competitive forces may develop. VL - 96 CP - 3 U2 - a U4 - 648534016 ID - 648534016 ER - TY - HEAR T1 - Demand for Third-Party Certified Wood Products: A Case Study of the US and UK Y1 - 1997 A1 - McAlexander,Jim A1 - Hansen,Eric KW - Marketing JA - International Union of Forestry Research Organizations Conference CY - Pullman, Washington U2 - c U4 - 648617984 ID - 648617984 ER - TY - HEAR T1 - Marketing in the Graduate Curriculum Y1 - 1997 A1 - McAlexander,Jim KW - Marketing JA - Presentation to delegation from Thailand CY - Corvallis, OR U2 - c U4 - 648638464 ID - 648638464 ER - TY - HEAR T1 - Retailer Efforts for Sustainable Forest Products Y1 - 1997 A1 - McAlexander,Jim A1 - Hansen ,Eric KW - Marketing JA - Forest Products Society Meeting CY - Vancouver, B.C. U2 - c U4 - 648620032 ID - 648620032 ER - TY - JOUR T1 - Site Selection by Professional Service Providers: The Case of Dental Practices JF - Journal of Marketing Theory and Practice Y1 - 1997 A1 - Becker,Boris A1 - Kaldenburg ,Dennis A1 - McAlexander,Jim KW - Marketing AB - Examines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy. VL - 5 U2 - a U4 - 648536064 ID - 648536064 ER - TY - HEAR T1 - Home Depot/Sainsbury, Preliminary Results Y1 - 1996 A1 - McAlexander,Jim A1 - Hansen,Eric KW - Marketing JA - Sustainable Forestry Business Case Studies CY - Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois U2 - c U4 - 648622080 ID - 648622080 ER - TY - HEAR T1 - Interpersonal Relationships Within the Context of the Commercial Marketplace Y1 - 1996 A1 - McAlexander,Jim A1 - Schouten,John W. KW - Marketing JA - International Network on Personal Relationships U2 - c U4 - 648626176 ID - 648626176 ER - TY - HEAR T1 - Material Possessions and the Divorce Experience Y1 - 1996 A1 - McAlexander,Jim A1 - Schouten ,John W. KW - Marketing JA - International Network on Personal Relationships U2 - c U4 - 648624128 ID - 648624128 ER - TY - HEAR T1 - Close to the Customer: Gonzo Research in an Age of Quality Y1 - 1995 A1 - McAlexander,Jim KW - Marketing JA - Presentation to the Portland Rotary Club CY - Portland, OR U2 - c U4 - 648628224 ID - 648628224 ER - TY - JOUR T1 - Subcultures of Consumption: An Ethnography of the New Bikers JF - Journal of Consumer Research Y1 - 1995 A1 - Schouten ,John A1 - McAlexander,Jim KW - Marketing AB - This article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as devices for understanding consumer behavior. This article is based on three years of ethnographic fieldwork with Harley-Davidson motorcycle owners. A key feature of the fieldwork was a process of progressive contextualization of the researchers from outsiders to insiders situated within the subculture. Analysis of the social structure, dominant values, and revealing symbolic behaviors of this distinct, consumption-oriented subculture have led to the advancement of a theoretical framework that situates subcultures of consumption in the context of modem consumer culture and discusses, among other implications, a symbiosis between such subcultures and marketing institutions. Transferability of the principal findings of this research to other subcultures of consumption is established through comparisons with ethnographies of other self-selecting, consumption-oriented subcultures. VL - 22 CP - 1 U2 - a U4 - 648538112 ID - 648538112 ER - TY - JOUR T1 - The Measurement of Service Quality in Healthcare: An Examination of Dental Practices JF - Journal of Health Care Marketing Y1 - 1994 A1 - Koenig,Hal A1 - McAlexander,Jim KW - Marketing U2 - a U4 - 28691116033 ID - 28691116033 ER - TY - JOUR T1 - Service Quality Measurement JF - Journal of Health Care Marketing Y1 - 1994 A1 - McAlexander,Jim A1 - Kaldenburg ,Dennis A1 - Koenig,Hal KW - Marketing AB - Extending the research on service quality in health care, the authors examine the efficacy of four models for measuring service quality and conclude that SERVPERF methods are superior to SERVQUAL methods. Their study found that dental patients' assessments of overall service quality were strongly influenced by assessments of provider performance. Furthermore, an examination into the causal order between perceptions of overall service quality and patient satisfaction reveals such strong reciprocal influences that it's impossible to conclude that one empirically precedes the other. Finally, the authors found that purchase intentions are influenced by both patient satisfaction and patient assessments of overall service quality. VL - 14 U2 - a U4 - 648540160 ID - 648540160 ER - TY - HEAR T1 - Subcultures of Consumption: Implications for Marketing Y1 - 1994 A1 - McAlexander,Jim KW - Marketing JA - Presentation OSU Portland Center U2 - c U4 - 648630272 ID - 648630272 ER - TY - JOUR T1 - Yellow Pages Usage by Professionals: An Exploratory Study of Dentists JF - Health Marketing Quarterly Y1 - 1994 A1 - Becker,Boris A1 - Kaldenberg ,Dennis A1 - McAlexander,Jim KW - Marketing VL - 12 CP - 2 U2 - a U4 - 648542208 ID - 648542208 ER - TY - HEAR T1 - Attracting and Retaining Dental Patients Y1 - 1993 A1 - Koenig,Hal A1 - McAlexander,Jim KW - Marketing JA - DMC Professional Services Program, 91 CY - Corvallis, OR U2 - c U4 - 647667712 ID - 647667712 ER - TY - JOUR T1 - Consumer Behavior and Divorce JF - Research in Consumer Behavior Y1 - 1993 A1 - McAlexander,Jim A1 - Schouten ,John A1 - Roberts ,Scott D. KW - Marketing VL - 6 U2 - a U4 - 648544256 ID - 648544256 ER - TY - HEAR T1 - Marketing in a Free Market Economy Y1 - 1993 A1 - McAlexander,Jim KW - Marketing JA - Presentation to visiting Bulgarian Delegation CY - Corvallis, OR U2 - c U4 - 648642560 ID - 648642560 ER - TY - JOUR T1 - Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance JF - Journal of Health Care Marketing Y1 - 1993 A1 - McAlexander,Jim A1 - Becker,Boris A1 - Kaldenberg ,Dennis KW - Marketing AB - The article presents a study that explored the relationship between positioning strategies and financial performance in dental practices. The data used in the study include a mail survey of a random sample of all dentists licensed to practice in the state of 91, together with a content analysis of yellow pages advertising practices of respondents to the survey. The authors identified respondents' yellow pages advertising practices through content analytic procedure. Dental practice performance was operationalized using the following variables from the questionnaire prepared for the purpose--yearly gross production income from the dental practice yearly net income from the practice of dentistry, number of patients seen in a typical day, and gross production income per hour. Results indicated that expressing a position in yellow pages advertisements has a significant relationship to practice performance. VL - 13 CP - 1 U2 - a U4 - 648546304 ID - 648546304 ER - TY - HEAR T1 - Attracting and Retaining Dental Patients Y1 - 1992 A1 - McAlexander,Jim KW - Marketing JA - OSU Professional Services Program: 91 Dental Services CY - Corvallis, OR U2 - c U4 - 2529957889 ID - 2529957889 ER - TY - HEAR T1 - Positioning Services Y1 - 1992 A1 - McAlexander,Jim A1 - Njue,Judith KW - Marketing JA - Presentation to Sawa Sawa Academy CY - Kenya U2 - c U4 - 2529996801 ID - 2529996801 ER - TY - JOUR T1 - Positioning Professional Services: Segmenting the Financial Services Market JF - Journal of Professional Services Marketing Y1 - 1991 A1 - McAlexander,Jim A1 - Schouten ,John A1 - Scammon ,Debra KW - Marketing AB - Market segmentation and positioning allow marketers to differentiate themselves from competitors in a manner that is valued by customers and results in competitive advantage. Through an analysis of the financial services market this study develops a segmentation and positioning strategy based on the proposition that consumers employ many kinds of professional service providers to compensate for their own inability or unwillingness to perform certain tasks. Groups of similarly classified informants were examined to create profiles of four distinct market segments with unique needs, expectations, and evaluative criteria. VL - 7 CP - 2 U2 - a U4 - 648548352 ID - 648548352 ER - TY - HEAR T1 - Services and the Consumer Experience: Reevaluating Positioning Strategies Y1 - 1991 A1 - McAlexander,Jim A1 - Schouten ,John W. KW - Marketing JA - DECA Western Regional Conference CY - Portland, OR U2 - c U4 - 648632320 ID - 648632320 ER - TY - JOUR T1 - Hairstyles as Transition Markers JF - Sociology and Social Research Y1 - 1989 A1 - McAlexander,Jim A1 - Schouten,John KW - Marketing VL - 74 U2 - a U4 - 648550400 ID - 648550400 ER - TY - HEAR T1 - The Symbolic Use of Hair Through Role Transitions and Life Structure Changes Y1 - 1989 A1 - McAlexander,Jim A1 - Schouten,John W. KW - Marketing JA - Joint Annual Meetings of the Popular Culture Association and American Culture Association CY - St. Louis U2 - c U4 - 648634368 ID - 648634368 ER - TY - JOUR T1 - Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market JF - Journal of Public Policy and Marketing Y1 - 1988 A1 - McAlexander,Jim A1 - Scammon ,Debra KW - Marketing VL - 7 CP - 1 U2 - a U4 - 648552448 ID - 648552448 ER - TY - JOUR T1 - McDonnell Douglas Corporation: A Case Study JF - Annual Advances in Business Cases Y1 - 1988 A1 - McAlexander,Jim A1 - Nassen,Kent A1 - Shrader ,C. Bradley KW - Marketing U2 - a U4 - 648560640 ID - 648560640 ER - TY - HEAR T1 - McDonnell Douglas Corporation: A Case Study Y1 - 1988 A1 - McAlexander,Jim A1 - Nassen,Kent A1 - Shrader,C. Bradley KW - Marketing JA - Midwest Case Writers Association Annual Conference CY - Ames, Iowa U2 - c U4 - 648636416 ID - 648636416 ER - TY - JOUR T1 - Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship JF - Journal of Professional Services Marketing Y1 - 1988 A1 - Teas,R. Kenneth A1 - Dorsch ,Michael J. A1 - McAlexander,Jim KW - Marketing VL - 4 U2 - a U4 - 648558592 ID - 648558592 ER - TY - JOUR T1 - Positioning Services for Competitive Advantage JF - Journal of Services Marketing Y1 - 1988 A1 - Schouten,John W. A1 - McAlexander,Jim KW - Marketing VL - 13 U2 - a U4 - 648554496 ID - 648554496 ER - TY - JOUR T1 - Positioning Services for Competitive Advantage JF - Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin Y1 - 1988 A1 - Schouten,John W. A1 - McAlexander,Jim KW - Marketing U2 - a U4 - 648556544 ID - 648556544 ER - TY - HEAR T1 - Strategic Marketing Management Y1 - 1988 A1 - McAlexander,Jim KW - Marketing JA - Iowa State University Extension Service U2 - c U4 - 2529980417 ID - 2529980417 ER -