TY  - JOUR
T1  - Site Selection by Professional Service Providers: The Case of Dental Practices
JF  - Journal of Marketing Theory and Practice
Y1  - 1997
A1  - Becker,Boris
A1  - Kaldenburg ,Dennis
A1  - McAlexander,Jim
KW  - Marketing
AB  - Examines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy.
VL  - 5
U2  - a
U4  - 648536064
ID  - 648536064
ER  - 

TY  - JOUR
T1  - Service Quality Measurement
JF  - Journal of Health Care Marketing
Y1  - 1994
A1  - McAlexander,Jim
A1  - Kaldenburg ,Dennis
A1  - Koenig,Hal
KW  - Marketing
AB  - Extending the research on service quality in health care, the authors examine the efficacy of four models for measuring service quality and conclude that SERVPERF methods are superior to SERVQUAL methods. Their study found that dental patients' assessments of overall service quality were strongly influenced by assessments of provider performance. Furthermore, an examination into the causal order between perceptions of overall service quality and patient satisfaction reveals such strong reciprocal influences that it's impossible to conclude that one empirically precedes the other. Finally, the authors found that purchase intentions are influenced by both patient satisfaction and patient assessments of overall service quality.
VL  - 14
U2  - a
U4  - 648540160
ID  - 648540160
ER  -