TY  - JOUR
T1  - Co-Branding:  The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions
JF  - Journal of Marketing Theory and Practice
Y1  - 2011
A1  - Stokes,Amy
A1  - Jensen,Thomas D
A1  - Watson,Amy
KW  - Marketing
KW  - OSU-Cascades
AB  - If high customer satisfaction is attributed for the growth of e-tail<br>sales, trust, or the lack thereof, is one of the most cited deterrents. While much<br>research has been conducted examining the impact of identity theft, online<br>privacy, and perceived security on consumer trust, order fulfillment and other<br>components of business reliability outside of the security context have<br>received relatively little attention. The present study examines the impact of<br>order fulfillment information cues, via carrier disclosure, on consumer<br>perceptions of e-tailer credibility, price, and product attitude. Results of a<br>between-subjects experiment show that the familiarity of the e-tailer and<br>carrier can positively impact perceptions of e-tailer credibility.
U2  - a
U4  - 37965662209
ID  - 37965662209
ER  - 

TY  - HEAR
T1  - An Interpretive Inquiry into the Consumption of Fashion:  A Microsociological Perspective
Y1  - 2010
A1  - Stokes,Amy
A1  - Murray,Jeff B
KW  - Marketing
JA  - 2010 Consumer Culture Theory Conference Proceedings
CY  - Madison, WI
U2  - c
U4  - 37966585857
ID  - 37966585857
ER  - 

TY  - HEAR
T1  - What is Consumer Confusion and How is it Measured?
Y1  - 2010
A1  - Stokes,Amy
A1  - Kopp,Steven W
A1  - Suter,Tracy A
KW  - Marketing
JA  - 2010 Marketing and Public Policy Conference Proceedings
CY  - Denver, CO
U2  - c
U4  - 37966526465
ID  - 37966526465
ER  - 

TY  - HEAR
T1  - Is Carbon Labeling Effective?  The Impact of Carbon Labels on Consumer Perceptions and Purchase Intentions
Y1  - 2009
A1  - Stokes,Amy
A1  - Turri,Anna
A1  - Tangari,Andrea
KW  - Marketing
JA  - AMA Winter Educators' Conference Proceedings
CY  - Tampa, FL
U2  - c
U4  - 37980119041
ID  - 37980119041
ER  - 

TY  - HEAR
T1  - Explaining Obesity:  An Inquiry into the Lives of the Obese
Y1  - 2009
A1  - Murray,Jeff
A1  - Bui,Myla
A1  - Stokes,Amy
KW  - Marketing
JA  - Association for Consumer Research
CY  - Duluth, MN
U2  - c
U4  - 37980200961
ID  - 37980200961
ER  - 

TY  - HEAR
T1  - Consumers' (Dis)Use of the Nutrition Facts Panel
Y1  - 2008
A1  - Stokes,Amy
A1  - Jensen,Thomas D
KW  - Marketing
JA  - Marketing and Public Policy Conference Proceedings
CY  - Philadelphia, PA
U2  - c
U4  - 37980262401
ID  - 37980262401
ER  - 

TY  - HEAR
T1  - The Impact of Eco-Labeling on Consumer Perceptions
Y1  - 2008
A1  - Stokes,Amy
A1  - Turri,Anna
KW  - Marketing
JA  - Marketing and Public Policy 2008 Pre-conference Workshop
U2  - c
U4  - 37980325889
ID  - 37980325889
ER  -