TY - CONF T1 - BEHAVIOR THEORY ENABLED GENDER CLASSIFICATION METHOD T2 - the Fifteeth workshop on e-Business (WeB 2016) in Dublin Y1 - 2017 A1 - Wang,Jing A1 - Yan,Xiangbin A1 - Zhu,Bin KW - BIS KW - Business Analytics JA - the Fifteeth workshop on e-Business (WeB 2016) in Dublin U2 - b U4 - 145142386688 ID - 145142386688 ER - TY - ABST T1 - Gender Classification for Product Reviewers in China: A Data-Driven Approach Y1 - 2013 A1 - Zhu,Bin A1 - Yan,Xiangbin A1 - Wang,Jing KW - BIS KW - Business Analytics AB - While it is crucial for organizations to automatically identify the gender of participants in product discussion forums, they may have difficulties adopting existing gender classification methods because the associations between the linguistic features used in those studies and gender type usually varies with context. The prototype system we propose to demo validates a framework for the development of gender classification that uses a more “data-driven” approach. It constantly extracts content-specific features from the discussion content. And the system could automatically adjust itself to accommodate the contextual changes in order to achieve better classification accuracy. UR - http://www.som.buffalo.edu/isinterface/wits2013/ U2 - d U4 - 88335765504 ID - 88335765504 ER -