TY  - HEAR
T1  - Assessing Unidimensionality, Discriminant and Convergent Validity:  A New Approach in Marketing
Y1  - 1987
A1  - Koenig,Hal
A1  - Hampton,Ronald
A1  - Brown,James  R.
KW  - Marketing
JA  - Academy of Marketing Science Conference
CY  - Miami, FL
U2  - c
U4  - 647651328
ID  - 647651328
ER  -