TY  - JOUR
T1  - Choice Overload and Online Approach Behavior
JF  - International Journal of e-Business Research
Y1  - 2019
A1  - Tung,Tsun-Yin
A1  - Burns,Leslie
A1  - Koenig,Hal
KW  - Design Program
KW  - Graphic Design
KW  - Marketing
VL  - 15
CP  - 4 (October-December)
U2  - a
U4  - 186669064192
ID  - 186669064192
ER  - 

TY  - JOUR
T1  - Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison
JF  - Sustainability
Y1  - 2017
A1  - Tung,Tsun-Yin
A1  - Koenig,Hal
A1  - Chen,Hsiou-Lien
KW  - Design Program
KW  - Marketing
VL  - 9
UR  - https://susy.mdpi.com/user/manuscripts/review_info/a93e23e2230a2e241bcbbe93b410b901
U2  - a
U4  - 108790247424
ID  - 108790247424
ER  - 

TY  - CONF
T1  - Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption
T2  - Association for Consumer Research
Y1  - 2017
A1  - Tung,Tsun-Yin
A1  - Koenig,Hal
A1  - Chen,Hsiou-Lien
KW  - Design Program
KW  - Marketing
JA  - Association for Consumer Research
CY  - San Diego, California
U2  - b
U4  - 144725282816
ID  - 144725282816
ER  - 

TY  - HEAR
T1  - A Theoretical Model of the Too-Much-Choice Effect
Y1  - 2014
A1  - Tung,Tsun-Yin
A1  - Burns,Leslie
KW  - Design Program
KW  - Graphic Design
JA  - Global Marketing Conference
CY  - Singapore
U2  - c
U4  - 105966026752
ID  - 105966026752
ER  -