TY  - JOUR
T1  - Brand Specific Design Effects: Form and Function
JF  - Journal of Product Innovation Management
Y1  - 2013
A1  - Townsend,J. D.
A1  - Kang,W. K.
A1  - Montoya,Mitzi
A1  - Calantone,R.
KW  - Marketing
VL  - 30
CP  - 5
U2  - a
U4  - 112638932992
ID  - 112638932992
ER  - 

TY  - JOUR
T1  - Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality?
JF  - Marketing Letters
Y1  - 2005
A1  - Schmidt,J. B.
A1  - Calantone,R.
A1  - Griffin,B.
A1  - Montoya,Mitzi
KW  - Marketing
VL  - 16
CP  - 2
U2  - a
U4  - 112663205888
ID  - 112663205888
ER  - 

TY  - JOUR
T1  - A Model for Segment Selection in Industrial Product-Markets
JF  - Marketing Science
Y1  - 1999
A1  - Montoya,Mitzi
A1  - Calantone,R.
KW  - Marketing
VL  - 18
CP  - 3
U2  - a
U4  - 112665569280
ID  - 112665569280
ER  - 

TY  - JOUR
T1  - Determinants of New Product Performance: A Review and Meta-Analysis
JF  - Journal of Product Innovation Management
Y1  - 1994
A1  - Montoya,Mitzi
A1  - Calantone,R.
KW  - Marketing
VL  - 11
CP  - 5
U2  - a
U4  - 112666230784
ID  - 112666230784
ER  -