TY  - JOUR
T1  - I Know, But I'd Rather Be Beautiful:  The Impact of Self-esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials
JF  - Journal of Consumer Affairs
Y1  - 2018
A1  - Watson,Amy
A1  - Zank,Gail
A1  - Turri,Anna M.
KW  - Marketing
KW  - OSU-Cascades
AB  - This research examines consumers’ current level of sun protection knowledge and prevention, tanning motivation, and behavior. This baseline information provides a clearer understanding of actual consumer behavior and can be used to determine what knowledge deficits exist so that future research, educational materials, and communication efforts can be tailored to address those more directly. Additionally,the relationships between knowledge, self-esteem, and narcissism are explored. Results show that knowledge has no impact on addictive tanning behavior, self-esteem is negatively correlated, and narcissism is fully mediated by appearance motivation. Implications, potential regulatory, and communication efforts are discussed.
CY  - Medford, MA
VL  - 52
UR  - https://onlinelibrary.wiley.com
CP  - 1
U2  - a
U4  - 144721881088
ID  - 144721881088
ER  - 

TY  - CONF
T1  - Symbiotic Fashion and Emergent Identity: A Theoretical Model
T2  - University of Southern Denmark
Y1  - 2018
A1  - Watson,Amy
KW  - Marketing
KW  - OSU-Cascades
JA  - University of Southern Denmark
CY  - Odense
UR  - https://www.sdu.dk/en/om_sdu/institutter_centre/i_marketing/kommende+events/cct_2018/program
U2  - b
U4  - 181345867776
ID  - 181345867776
ER  - 

TY  - HEAR
T1  - The Symbiotic Fashion and Emergent Identity Model
Y1  - 2018
A1  - Watson,Amy
KW  - Marketing
KW  - OSU-Cascades
JA  - Consumer Culture Theory Conference
CY  - University of Southern Denmark, Odense, Denmark
U2  - c
U4  - 162673348608
ID  - 162673348608
ER  - 

TY  - JOUR
T1  - Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?
JF  - Journal of Marketing Communications
Y1  - 2015
A1  - Watson,Amy
A1  - Turri,A. M.
KW  - Marketing
KW  - OSU-Cascades
VL  - 21
UR  - http://www.tandfonline.com/doi/full/10.1080/13527266.2012.762420?scroll=top&needAccess=true
CP  - 4
U2  - a
U4  - 132682512384
ID  - 132682512384
ER  - 

TY  - JOUR
T1  - A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study
JF  - Journal of Education for Business
Y1  - 2014
A1  - Cook,S.
A1  - Watson,Amy
A1  - Parker,S.
KW  - Marketing
KW  - OSU-Cascades
VL  - 90
U2  - a
U4  - 132682090496
ID  - 132682090496
ER  - 

TY  - JOUR
T1  - Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems
JF  - Journal of Macromarketing
Y1  - 2014
A1  - Newman,C.
A1  - Turri,A. M.
A1  - Howlett,E.
A1  - Watson,Amy
KW  - Marketing
KW  - OSU-Cascades
VL  - 34
CP  - 4
U2  - a
U4  - 132682211328
ID  - 132682211328
ER  - 

TY  - JOUR
T1  - Co-Branding:  The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions
JF  - Journal of Marketing Theory and Practice
Y1  - 2011
A1  - Stokes,Amy
A1  - Jensen,Thomas D
A1  - Watson,Amy
KW  - Marketing
KW  - OSU-Cascades
AB  - If high customer satisfaction is attributed for the growth of e-tail<br>sales, trust, or the lack thereof, is one of the most cited deterrents. While much<br>research has been conducted examining the impact of identity theft, online<br>privacy, and perceived security on consumer trust, order fulfillment and other<br>components of business reliability outside of the security context have<br>received relatively little attention. The present study examines the impact of<br>order fulfillment information cues, via carrier disclosure, on consumer<br>perceptions of e-tailer credibility, price, and product attitude. Results of a<br>between-subjects experiment show that the familiarity of the e-tailer and<br>carrier can positively impact perceptions of e-tailer credibility.
U2  - a
U4  - 37965662209
ID  - 37965662209
ER  -