TY  - JOUR
T1  - On the Other Hand...: Enhancing Promotional Effectiveness with Haptic Cues
JF  - Journal of Marketing Research
Y1  - 2020
A1  - Maille,Virginie
A1  - Morrin,Maureen
A1  - Reynolds-McIlnay,Ryann
KW  - Marketing
AB  - People like graspable objects more when the objects are located on the dominant-hand side of their body or when the handles point toward their dominant-hand side. However, many products do not have handles or are not graspable (e.g., services, objects hanging on the wall). Can nongraspable products nevertheless benefit from the effects of appealing to viewers’ dominant hands? The present research shows that, yes, consumers respond more positively to nongraspable products if a haptic cue (an object that is graspable or suggestive of hand action) is located within the same visual field as the target and is positioned to appeal to the viewer’s dominant hand. This result is driven by the creation and transfer of perceived ownership from cue to target. These findings extend the use of haptic cues to nongraspable products and uncover the critical role played by perceived ownership, including its ability to transfer from one object to another located in the same visual field. Moreover, the current research demonstrates situations in which the use of haptic cues will not enhance response.
VL  - 57
UR  - https://doi.org/10.1177/0022243719878390
CP  - 1
U2  - a
U4  - 143266633728
ID  - 143266633728
ER  - 

TY  - HEAR
T1  - Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation
Y1  - 2019
A1  - Reynolds-McIlnay,Ryann
A1  - Morrin,Maureen
KW  - Marketing
JA  - 2019 Northwest Marketing Research Symposium
CY  - Portland, OR
U2  - c
U4  - 194567452672
ID  - 194567452672
ER  - 

TY  - JOUR
T1  - Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation
JF  - Journal of Retailing
Y1  - 2019
A1  - Reynolds-McIlnay,Ryann
A1  - Morrin,Maureen
KW  - Marketing
AB  - This research examines the effects of sounds made by retail technological interfaces – self- checkout kiosks, credit card readers, mobile apps, websites – at point-of-sale. We propose that such sounds, retail transaction auditory confirmation (RTAC), increase trust in technological interfaces by providing auditory confirmation that stages of the checkout process have been successfully executed. Increased trust in technological interfaces leads to positive downstream consequences in the form of satisfaction and purchase intention. Visual and auditory distraction in the retail environment reduces trust, even when visual confirmation is provided, but synchronously provided audio-visual confirmation attenuates the negative effects of environment distraction.
VL  - 95
UR  - https://doi.org/10.1016/j.jretai.2019.10.006
CP  - 4
U2  - a
U4  - 143266664448
ID  - 143266664448
ER  - 

TY  - JOUR
T1  - How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments
JF  - Journal of Retailing
Y1  - 2017
A1  - Reynolds-McIlnay,Ryann
A1  - Morrin,Maureen
A1  - Nordfalt,Jens
KW  - Marketing
VL  - 93
UR  - https://doi.org/10.1016/j.jretai.2017.03.003
CP  - 3
U2  - a
U4  - 143266607104
ID  - 143266607104
ER  - 

TY  - HEAR
T1  - Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times
Y1  - 2017
A1  - Reynolds-McIlnay,Ryann
A1  - Mayor,Lauren
A1  - Keech,Jessica
A1  - Morrin,Maureen
KW  - Marketing
JA  - Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology
CY  - Washington, D.C.
U2  - c
U4  - 144087355392
ID  - 144087355392
ER  - 

TY  - HEAR
T1  - The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays
Y1  - 2015
A1  - Reynolds-McIlnay,Ryann
A1  - Morrin,Maureen
A1  - Nordfalt,Jens
KW  - Marketing
JA  - American Marketing Association/American Collegiate Retail Association Triennial Conference
CY  - Coral Gables, FL
U2  - c
U4  - 144085921792
ID  - 144085921792
ER  - 

TY  - HEAR
T1  - On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads
Y1  - 2015
A1  - Maille,Virginie
A1  - Morrin,Maureen
A1  - Reynolds-McIlnay,Ryann
KW  - Marketing
JA  - Society for Consumer Psychology Winter Conference
CY  - Phoenix, AZ
U2  - c
U4  - 144085964800
ID  - 144085964800
ER  - 

TY  - HEAR
T1  - Neatness Matters: The Effect of Display Neatness on Product Color Choice
Y1  - 2014
A1  - Reynolds-McIlnay,Ryann
A1  - Morrin,Maureen
KW  - Marketing
JA  - Understanding the Customer’s Sensory Experience Conference
CY  - Philadelphia, PA
U2  - c
U4  - 144086020096
ID  - 144086020096
ER  -