TY  - JOUR
T1  - Measuring the sources of marketing channel power: A comparison of alternative approaches
JF  - International Journal of Research in Marketing
Y1  - 1995
A1  - Brown,James  R.
A1  - Johnson,Jean  L.
A1  - Koenig,Hal
KW  - Marketing
AB  - Researchers have employed two alternative approaches in measuring the sources of marketing channel power: (1) an indirect assessment through assistances and punishments and (2) a direct measurement of each specific power source. This study compares empirically the construct validity of both approaches. The results indicate that the reliability, the content validity, the within-method and across-method convergent validity, and the discriminant validity of both approaches are acceptable. While the a priori dimensionality of the direct approach was recovered, a dimension not hypothesized was found for the indirect approach to power source measurement. Because the direct power source measures were significantly related to the attributions of power while the indirect ones were not, the direct approach demonstrated better nomological validity. We were not, however, able to assess the impact of shared methods variance upon the validity of these measurement approaches. Overall, the direct approach to measuring the sources of marketing channel power appears to have greater construct validity.
VL  - 12
CP  - 4
U2  - a
U4  - 647589888
ID  - 647589888
ER  - 

TY  - HEAR
T1  - Assessing Unidimensionality, Discriminant and Convergent Validity:  A New Approach in Marketing
Y1  - 1987
A1  - Koenig,Hal
A1  - Hampton,Ronald
A1  - Brown,James  R.
KW  - Marketing
JA  - Academy of Marketing Science Conference
CY  - Miami, FL
U2  - c
U4  - 647651328
ID  - 647651328
ER  - 

TY  - HEAR
T1  - The Bases of Marketing Channel Power:  An Exploration and Confirmation of Their Underlying Dimensions
Y1  - 1985
A1  - Koenig,Hal
A1  - Johnson,Jean  L.
A1  - Brown,James  R.
KW  - Marketing
JA  - AMA Summer Educators' Conference
CY  - Washington, D.C.
U2  - c
U4  - 647655424
ID  - 647655424
ER  - 

TY  - HEAR
T1  - The Bases of Power:  Their Effect Upon Retailer's Perceptions of Uncertainty
Y1  - 1984
A1  - Koenig,Hal
A1  - Kroeten ,Terrence  T.
A1  - Brown,James  R.
KW  - Marketing
JA  - AMA Summer Educators' Conference
CY  - Chicago, IL
U2  - c
U4  - 647661568
ID  - 647661568
ER  -