TY  - HEAR
T1  - Interpersonal Relationships Within the Context of the Commercial Marketplace
Y1  - 1996
A1  - McAlexander,Jim
A1  - Schouten,John W.
KW  - Marketing
JA  - International Network on Personal Relationships
U2  - c
U4  - 648626176
ID  - 648626176
ER  - 

TY  - JOUR
T1  - Positioning Services for Competitive Advantage
JF  - Journal of Services Marketing
Y1  - 1988
A1  - Schouten,John W.
A1  - McAlexander,Jim
KW  - Marketing
VL  - 13
U2  - a
U4  - 648554496
ID  - 648554496
ER  -