TY - JOUR T1 - An Examination of the Effect of Perceived Technological Uncertainty on Japanese New Product Development JF - Academy of Management Journal Y1 - 2001 A1 - Song,X. M. A1 - Montoya,Mitzi KW - Marketing VL - 44 CP - 1 U2 - a U4 - 112665286656 ID - 112665286656 ER - TY - JOUR T1 - Critical Development Activities for Really New versus Incremental Products JF - Journal of Product Innovation Management Y1 - 1998 A1 - Song,X. M. A1 - Montoya,Mitzi KW - Marketing VL - 15 CP - 2 U2 - a U4 - 112666087424 ID - 112666087424 ER - TY - JOUR T1 - Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives JF - Journal of Product Innovation Management Y1 - 1997 A1 - Song,X. M. A1 - Montoya,Mitzi A1 - Schmidt,J. B. KW - Marketing VL - 14 CP - 1 U2 - a U4 - 112666214400 ID - 112666214400 ER - TY - JOUR T1 - The Role of Marketing in Developing Successful New Products in South Korea And Taiwan JF - Journal of International Marketing Y1 - 1997 A1 - Song,X. M. A1 - Montoya,Mitzi A1 - Schmidt,J. B. KW - Marketing VL - 5 CP - 3 U2 - a U4 - 112666171392 ID - 112666171392 ER -