TY  - JOUR
T1  - Embracing the Spotlight (Effect): How Attention Received Online Influences Consumers’ Offline Spotlight Biases
JF  - Marketing Letters
Y1  - 2023
A1  - Hall,Matthew
KW  - Marketing
AB  - In general, consumers perceive others to pay more attention to them than is actually the case (i.e., the spotlight bias). The present research examines how the magnitude of this bias (i.e., the relative inaccuracy of these attention-related perceptions) can be influenced by the attention consumers receive after sharing content online. Specifically, when consumers receive more (less) attention after sharing content online, they experience increased (decreased) egocentrism. This, in turn, increases (decreases) the inaccuracy of their perceptions regarding the attention others pay to their subsequent offline behavior—i.e., it increases (decreases) the magnitude of their spotlight biases. This effect is moderated by both consumers’ need for attention and their intensity of social media use. Thus, this research highlights how online feedback mechanisms can have a detrimental effect on consumers’ ability to accurately perceive their offline social environments. It also contributes to theory by demonstrating the online-to-offline contagion of egocentrism.
UR  - https://link.springer.com/article/10.1007/s11002-023-09685-4/
U2  - a
U4  - 207791480832
ID  - 207791480832
ER  - 

TY  - JOUR
T1  - Service Provider to the Rescue: How Firm Recovery of Do-It-Yourself Service Failure Turns Consumers from Competitors to Satisfied Customers
JF  - Journal of Service Research
Y1  - 2022
A1  - Hall,Matthew
A1  - Hyodo,Jamie D
KW  - Marketing
AB  - While consumers frequently attempt to resolve their own consumption problems (i.e., do-it-yourself (DIY)), they are often unsuccessful and subsequently turn to a professional. In the present research, we consider DIY failure as a form of service failure (SF) and demonstrate that experiencing DIY service failure (DIY SF) influences consumer evaluations of subsequent firm recovery. This occurs because consumers who experience DIY SF gain greater understanding of the task (i.e., learning) through their failed attempt. This learning promotes increased appreciation of the recovering service provider’s ability, ultimately resulting in greater satisfaction with the recovery offering. We further identify mindset as a moderator of this effect, wherein those with a growth mindset are more likely to learn from failure and appreciate the abilities of the recovering service provider. By highlighting DIY SF as a novel form of SF, we demonstrate the importance of understanding customers’ prior experiences with the focal consumption problem and its solution, and of training front-line employees to better manage these customers. We test our theory across four studies using lab and field data, and close by discussing theoretical and managerial implications.
UR  - https://doi.org/10.1177/10946705221111347
U2  - a
U4  - 216646819840
ID  - 216646819840
ER  - 

TY  - HEAR
T1  - The Risks of Serving Growth-Minded Consumers in an Increasingly DIY Marketplace
Y1  - 2019
A1  - Hall,Matthew
A1  - Hyodo,Jamie
KW  - Marketing
JA  - CBSig Conference
CY  - Bern, Switzerland
U2  - c
U4  - 207791314944
ID  - 207791314944
ER  - 

TY  - HEAR
T1  - You Didn’t Take my Advice? Examining Social and Product-Related Outcomes of Rejected Recommendations
Y1  - 2019
A1  - Hall,Matthew
A1  - Hyodo,Jamie
A1  - Kristofferson,Kirk
KW  - Marketing
JA  - Society for Consumer Psychology Conference
CY  - Savannah, Georgia
U2  - c
U4  - 207791323136
ID  - 207791323136
ER  - 

TY  - HEAR
T1  - If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption
Y1  - 2018
A1  - Hall,Matthew
A1  - Hyodo,Jamie
KW  - Marketing
JA  - Association for Consumer Research Conference. 46.
CY  - Dallas, Texas
U2  - c
U4  - 207791329280
ID  - 207791329280
ER  - 

TY  - HEAR
T1  - I Thought People Would Be Stoked on Me’: The Effect of Received Attention on Purchase Satisfaction
Y1  - 2017
A1  - Hall,Matthew
A1  - Hyodo,Jamie
KW  - Marketing
JA  - Society for Consumer Psychology
CY  - Dallas, Texas
U2  - c
U4  - 207791335424
ID  - 207791335424
ER  - 

TY  - HEAR
T1  - Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction
Y1  - 2017
A1  - Hall,Matthew
A1  - Hyodo,Jamie
KW  - Marketing
JA  - Mittelstaedt Symposium
U2  - c
U4  - 207791306752
ID  - 207791306752
ER  - 

TY  - HEAR
T1  - Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction
Y1  - 2017
A1  - Hall,Matthew
A1  - Hyodo,Jamie
KW  - Marketing
JA  - Association for Consumer Research Conference. 45
CY  - San Diego, California
U2  - c
U4  - 207791343616
ID  - 207791343616
ER  - 

TY  - JOUR
T1  - Perpetual Dispossession: An Exploration of Ownership without Possession
JF  - Advances in Consumer Research
Y1  - 2016
A1  - Hall,Matthew
A1  - Zhao,Xin
KW  - Marketing
AB  - We examine disruptions in the consumption cycle as possessions are divested of meanings, but never disposed. This perpetual process of dispossession results in legal ownership of objects, without explicit incorporation into the self. Through an ethnographic approach, we examine factors contributing perpetual dispossession and discuss implications for the extended self
CY  - Duluth, MN
VL  - 44
UR  - https://www.acrwebsite.org/volumes/v44/acr_vol44_1021173.pdf
U2  - a
U4  - 214278879232
ID  - 214278879232
ER  - 

TY  - HEAR
T1  - Perpetual Dispossession: An Exploration of Ownership without Possession
Y1  - 2016
A1  - Hall,Matthew
A1  - Zhao,Xin
KW  - Marketing
JA  - Advances in Consumer Research, 44
CY  - Berlin, Germany
U2  - c
U4  - 207791353856
ID  - 207791353856
ER  -