TY - JOUR
T1 - Embracing the Spotlight (Effect): How Attention Received Online Influences Consumers’ Offline Spotlight Biases
JF - Marketing Letters
Y1 - 2023
A1 - Hall,Matthew
KW - Marketing
AB - In general, consumers perceive others to pay more attention to them than is actually the case (i.e., the spotlight bias). The present research examines how the magnitude of this bias (i.e., the relative inaccuracy of these attention-related perceptions) can be influenced by the attention consumers receive after sharing content online. Specifically, when consumers receive more (less) attention after sharing content online, they experience increased (decreased) egocentrism. This, in turn, increases (decreases) the inaccuracy of their perceptions regarding the attention others pay to their subsequent offline behavior—i.e., it increases (decreases) the magnitude of their spotlight biases. This effect is moderated by both consumers’ need for attention and their intensity of social media use. Thus, this research highlights how online feedback mechanisms can have a detrimental effect on consumers’ ability to accurately perceive their offline social environments. It also contributes to theory by demonstrating the online-to-offline contagion of egocentrism.
UR - https://link.springer.com/article/10.1007/s11002-023-09685-4/
U2 - a
U4 - 207791480832
ID - 207791480832
ER -
TY - HEAR
T1 - Morality Appraisals in Consumer Responsibilization
Y1 - 2023
A1 - Barnhart,Michelle
A1 - Huff,Aimee
A1 - Scott,Inara
KW - Business Law
KW - Marketing
JA - University of Connecticut Marketing Speaker Series
CY - Storrs, Connecticut
U2 - c
U4 - 261451874304
ID - 261451874304
ER -
TY - NEWS
T1 - Arming Teachers - An Effective Security Measure or False Sense of Security?
Y1 - 2022
A1 - Barnhart,Michelle
A1 - Huff,Aimee
KW - Marketing
UR - https://theconversation.com/arming-teachers-an-effective-security-measure-or-a-false-sense-of-security-183909
U2 - d
U4 - 253772791808
ID - 253772791808
ER -
TY - JOUR
T1 - Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention
JF - Journal of the Association for Consumer Research
Y1 - 2022
A1 - Pereira,Beatriz
A1 - Stornelli,Jason
KW - Marketing
CP - 1
U2 - a
U4 - 209974188032
ID - 209974188032
ER -
TY - JOUR
T1 - Collective Health versus Individual Freedom: How Goal Centrality and Political Identity Shape Compliance with Covid-19 Prevention
JF - Journal of the Association for Consumer Research
Y1 - 2022
A1 - Pereira,Beatriz
A1 - Stornelli,Jason
KW - Marketing
U2 - a
U4 - 209974188032
ID - 209974188032
ER -
TY - HEAR
T1 - Consumer experience of the algorithmic gaze
Y1 - 2022
A1 - Kaliyamurthy,Ashok
A1 - Schau,Hope
KW - Marketing
JA - Consumer Culture Theory Conference
U2 - c
U4 - 271105665024
ID - 271105665024
ER -
TY - HEAR
T1 - Consumer imagination & utopian market heroes
Y1 - 2022
A1 - Luri,Ignacio
A1 - Kaliyamurthy,Ashok
A1 - Farmer,Matthew
KW - Marketing
JA - Consumer Culture Theory Conference
U2 - c
U4 - 271105667072
ID - 271105667072
ER -
TY - JOUR
T1 - Consumer Well-being in a Digital World: Paradoxes of Technology and the Role of Wisdom
JF - Journal of Consumer Affairs
Y1 - 2022
A1 - Schneider,Abigail B.
A1 - Chugani,Sunaina
A1 - Kaur,Tavleen
A1 - Stornelli,Jason
A1 - Luchs,Michael G.
A1 - Bakpayev,Marat
A1 - Garcia-Collart,Tessa
A1 - Leonard,Bridget
A1 - Ottlewski,Lydia
A1 - Pricer,Laura
KW - Marketing
U2 - a
U4 - 228240441344
ID - 228240441344
ER -
TY - CONF
T1 - Destigmatizing "Weird" and "Freaky" Period Products: An Intimate Exploration of Consumer Adoption of Menstrual Cups
T2 - Consumer Culture Theory 2022 Conference
Y1 - 2022
A1 - Harrold,Mycah
A1 - Borquez,Anabella Donnadieu
A1 - Huff,Aimee
KW - Marketing
JA - Consumer Culture Theory 2022 Conference
U2 - b
U4 - 233017071616
ID - 233017071616
ER -
TY - HEAR
T1 - Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology
Y1 - 2022
A1 - Drenten,Jenna
A1 - Gurrieri,Lauren
A1 - Huff,Aimee
A1 - Barnhart,Michelle
KW - Marketing
JA - Australia & New Zealand Marketing Academy 2022 Conference
CY - Perth, Australia
U2 - c
U4 - 250268035072
ID - 250268035072
ER -
TY - CONF
T1 - Digital Curation in Contested Markets: How Gunfluencers Enable the Platformization of Second Amendment Ideology
T2 - Association for Consumer Research 2022 Conference
Y1 - 2022
A1 - Drenten,Jenna
A1 - Gurrieri,Lauren
A1 - Huff,Aimee
A1 - Barnhart,Michelle
KW - Marketing
JA - Association for Consumer Research 2022 Conference
U2 - b
U4 - 233661716480
ID - 233661716480
ER -
TY - JOUR
T1 - Hope and Fear in the Experience of Suspense
JF - Cognition and Emotion
Y1 - 2022
A1 - Madrigal,Robert
A1 - Bee,Colleen
A1 - Chen,Johnny
KW - Marketing
U2 - a
U4 - 222359103488
ID - 222359103488
ER -
TY - HEAR
T1 - Impeding Behavior in Shopping and Product Trial
Y1 - 2022
A1 - Lee,Hyun-Seok (Huck)
A1 - Reynolds-McIlnay,Ryann
KW - Marketing
KW - Supply Chain
JA - ACRA 2022 Conference
CY - New Orleans, Louisianna
U2 - c
U4 - 233632526336
ID - 233632526336
ER -
TY - CONF
T1 - The (Ir)Responsible American Consumer: Examining Morality and Responsibilization for Armed Self-Defense
T2 - Association for Consumer Research 2022 Conference
Y1 - 2022
A1 - Barnhart,Michelle
A1 - Huff,Aimee
A1 - Scott,Inara
KW - Business Law
KW - Marketing
JA - Association for Consumer Research 2022 Conference
U2 - b
U4 - 233661792256
ID - 233661792256
ER -
TY - ABST
T1 - Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising
Y1 - 2022
A1 - Huff,Aimee
A1 - Barnhart,Michelle
A1 - Burkhardt,Brett
KW - Marketing
CY - Chicago, IL
U2 - d
U4 - 230919825408
ID - 230919825408
ER -
TY - JOUR
T1 - The Paradoxes of Smartphone Use: Understanding the User Experience in Today's Connected World
JF - Journal of Consumer Affairs
Y1 - 2022
A1 - Faber,Aida
A1 - Bee,Colleen
A1 - Girju,Marina
A1 - Onel,Naz
A1 - Rossi,AnnMarie
A1 - Cozac,Marina
A1 - Lutz,Richard
A1 - Nardini,Gia
A1 - Song,Camilla
KW - Marketing
U2 - a
U4 - 222359629824
ID - 222359629824
ER -
TY - CONF
T1 - The Perilous Prudence Paradox: A market system dynamics model of a widening risk attitude-behavior gap
T2 - Consumer Culture Theory Conference
Y1 - 2022
A1 - Pellandini-Simanyi,Lena
A1 - Barnhart,Michelle
KW - Marketing
JA - Consumer Culture Theory Conference
VL - 2022
U2 - b
U4 - 233716979712
ID - 233716979712
ER -
TY - CONF
T1 - Platformization of American Gun Culture
T2 - Consumer Culture Theory 2022 Conference
Y1 - 2022
A1 - Barnhart,Michelle
A1 - Drenten,Jenna
A1 - Gurrieri,Lauren
A1 - Huff,Aimee
KW - Marketing
JA - Consumer Culture Theory 2022 Conference
U2 - b
U4 - 233017055232
ID - 233017055232
ER -
TY - CONF
T1 - The Role of Retailers in Market Legitimation: An Examination of the Regulated Cannabis Market in Ontario, Canada
T2 - 2022 Marketing & Public Policy Conference - American Marketing Association
Y1 - 2022
A1 - Huff,Aimee
A1 - Wilner,Sarah J.S.
A1 - Humphreys,Ashlee
KW - Marketing
JA - 2022 Marketing & Public Policy Conference - American Marketing Association
U2 - b
U4 - 232727699456
ID - 232727699456
ER -
TY - JOUR
T1 - Service Provider to the Rescue: How Firm Recovery of Do-It-Yourself Service Failure Turns Consumers from Competitors to Satisfied Customers
JF - Journal of Service Research
Y1 - 2022
A1 - Hall,Matthew
A1 - Hyodo,Jamie D
KW - Marketing
AB - While consumers frequently attempt to resolve their own consumption problems (i.e., do-it-yourself (DIY)), they are often unsuccessful and subsequently turn to a professional. In the present research, we consider DIY failure as a form of service failure (SF) and demonstrate that experiencing DIY service failure (DIY SF) influences consumer evaluations of subsequent firm recovery. This occurs because consumers who experience DIY SF gain greater understanding of the task (i.e., learning) through their failed attempt. This learning promotes increased appreciation of the recovering service provider’s ability, ultimately resulting in greater satisfaction with the recovery offering. We further identify mindset as a moderator of this effect, wherein those with a growth mindset are more likely to learn from failure and appreciate the abilities of the recovering service provider. By highlighting DIY SF as a novel form of SF, we demonstrate the importance of understanding customers’ prior experiences with the focal consumption problem and its solution, and of training front-line employees to better manage these customers. We test our theory across four studies using lab and field data, and close by discussing theoretical and managerial implications.
UR - https://doi.org/10.1177/10946705221111347
U2 - a
U4 - 216646819840
ID - 216646819840
ER -
TY - HEAR
T1 - Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience
Y1 - 2022
A1 - Reynolds-McIlnay,Ryann
A1 - Keech,Jessica
KW - Marketing
JA - Association for Consumer Research 2022
CY - Denver, CO
U2 - c
U4 - 252205977600
ID - 252205977600
ER -
TY - HEAR
T1 - Skip the Line: How Social Comparison Impacts the Mobile App Ordering Experience
Y1 - 2022
A1 - Reynolds-McIlnay,Ryann
A1 - Keech,Jessica
KW - Marketing
JA - Frontiers in Service 2022
CY - Babson College, Boston, MA
U2 - c
U4 - 252205705216
ID - 252205705216
ER -
TY - JOUR
T1 - UNRAVEL-ing Gnarly Knots: A Path for Researching Market-entangled Wicked Social Problems
JF - Journal of Business Research
Y1 - 2022
A1 - Barnhart,Michelle
A1 - Huff,Aimee
KW - Marketing
U2 - a
U4 - 193713463296
ID - 193713463296
ER -
TY - JOUR
T1 - When the Stakes are Low: How Key Features of Momentary Suspense Contribute to a Global Evaluation of Enjoyment
JF - Communication Research
Y1 - 2022
A1 - Madrigal,Robert
A1 - Bee,Colleen
A1 - Chen,Johnny
KW - Marketing
U2 - a
U4 - 214537764864
ID - 214537764864
ER -
TY - ABST
T1 - You Want Me to Put That Where? An Intimate Exploration of Consumer Adoption of Reusable Menstrual Products
Y1 - 2022
A1 - Harrold,Mycah
A1 - Donnadieu Borquez,Anabella
A1 - Huff,Aimee
KW - Marketing
U2 - d
U4 - 231784845312
ID - 231784845312
ER -
TY - HEAR
T1 - Accommodating the algorithmic gaze
Y1 - 2021
A1 - Kaliyamurthy,Ashok
A1 - Schau,Hope
KW - Marketing
JA - Mittelstaedt & Gentry Doctoral Symposium
U2 - c
U4 - 271105669120
ID - 271105669120
ER -
TY - JOUR
T1 - Are you with or against us? The cognitive and emotional consequences of sponsoring a rival
JF - Journal of Business Research
Y1 - 2021
A1 - Bee,Colleen
A1 - King,Jesse
A1 - Stornelli,Jason
KW - Marketing
KW - OSU-Cascades
VL - 124
U2 - a
U4 - 160338358272
ID - 160338358272
ER -
TY - JOUR
T1 - Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy
JF - Journal of Public Policy and Marketing
Y1 - 2021
A1 - Ozanne,Lucie
A1 - Stornelli,Jason
A1 - Luchs,Michael
A1 - Mick,David
A1 - Bayuk,Julia
A1 - Birau,Mia
A1 - Chugani-Marquez,Sunaina
A1 - Fransen,Marieke
A1 - Herziger,Atar
A1 - Komorova,Yuliya
A1 - Minton,Elizabeth
A1 - Reshadi,Farnoush
A1 - Sullivan-Mort,Gillian
A1 - Trujillo,Carlos
A1 - Bae,Hyeyoon
A1 - Dhandra,Tavleen
A1 - Zúñiga,Miguel Angel
KW - Marketing
U2 - a
U4 - 202046816256
ID - 202046816256
ER -
TY - JOUR
T1 - Good design is good business”: An empirical conceptualization of design management using the balanced scorecard.
Y1 - 2021
A1 - Parkman,Ian
A1 - Malkewitz,Keven
KW - Marketing
U2 - a
U4 - 257902749696
ID - 257902749696
ER -
TY - CONF
T1 - How Marketing Can UNRAVEL Wicked Social Problems
T2 - Marketing & Public Policy Conference - American Marketing Association
Y1 - 2021
A1 - Huff,Aimee
A1 - Barnhart,Michelle
KW - Marketing
JA - Marketing & Public Policy Conference - American Marketing Association
U2 - b
U4 - 217815736320
ID - 217815736320
ER -
TY - JOUR
T1 - Introduction to Special Issue on Sport Marketing and Sponsorship
JF - Journal of Business Research
Y1 - 2021
A1 - Bee,Colleen
A1 - Dalakas,Vassilis
KW - Marketing
VL - 124
U2 - a
U4 - 214537955328
ID - 214537955328
ER -
TY - JOUR
T1 - Leveraging stakeholder networks with outside-in marketing
JF - Industrial Marketing Management
Y1 - 2021
A1 - Petersen,J Andrew
A1 - Schmid,Franziska
KW - Marketing
AB - The theory of Outside-in marketing (OIM) emphasizes the importance of internal and external partners of a firm to drive strategies for value creation. OIM is based on four key tenets: market sensing and responses, segmentation and targeting, innovation, and employee's learning effort. With this commentary, we apply the theory of OIM to network analysis. By doing so, we identify key stakeholder networks as part of a firm's business ecosystem and discuss the value that can be extracted from different stakeholder networks. Most prior network research in marketing has mainly used customer or employee network data while neglecting other important stakeholder groups. We provide information about how network analysis of stakeholder data can fill gaps in the marketing literature and provide firms with essential knowledge, economic value, and influence over external partners, and improve the value generation process. We first describe each tenet and give examples of stakeholder networks that can be investigated within the realm of the tenet definitions. We then discuss different challenges that social network research can pose, and end with future research questions that can be explored for empirical research studies.
VL - 92
U2 - a
U4 - 240464900096
ID - 240464900096
ER -
TY - JOUR
T1 - The Politication of Objects: Meaning Making and Materiality in the US Cannabis Market
JF - Journal of Consumer Research
Y1 - 2021
A1 - Huff,Aimee
A1 - Humphreys,Ashlee
A1 - Wilner,Sarah J. S.
KW - Marketing
U2 - a
U4 - 144668807168
ID - 144668807168
ER -
TY - JOUR
T1 - The Simultaneous Sponsorship of Rival Teams: Beyond Ingroup Favoritism and Outgroup Animosity
JF - Psychology and Marketing
Y1 - 2021
A1 - Bee,Colleen
A1 - Dalakas,Vassilis
A1 - Chen,Johnny
KW - Marketing
VL - 39
CP - 1
U2 - a
U4 - 143537543168
ID - 143537543168
ER -
TY - CONF
T1 - Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market
T2 - Association for Consumer Research 2021 Conference (North America)
Y1 - 2021
A1 - Huff,Aimee
A1 - Barnhart,Michelle
A1 - Burkhardt,Brett
KW - Marketing
JA - Association for Consumer Research 2021 Conference (North America)
CY - Duluth, MN
U2 - b
U4 - 230919929856
ID - 230919929856
ER -
TY - JOUR
T1 - Winning isn’t everything: An investigation linking old school values to fan behaviors
Y1 - 2021
A1 - Aiken,Damon
A1 - Sukhdial,Ajay
A1 - Campbell,Richard
A1 - Kent,Aubrey
A1 - Malkewitz,Keven
KW - Marketing
U2 - a
U4 - 257902751744
ID - 257902751744
ER -
TY - JOUR
T1 - Better in the (Near) Future: The Effects of Social Identity on Temporal Perspective and Optimistic Evaluations
JF - European Journal of Social Psychology
Y1 - 2020
A1 - King,Jesse
A1 - Bee,Colleen
KW - Marketing
VL - 50
CP - 4
U2 - a
U4 - 143539126272
ID - 143539126272
ER -
TY - HEAR
T1 - The consumer subject in the algorithmic gaze
Y1 - 2020
A1 - Kaliyamurthy,Ashok
A1 - Schau,Hope
KW - Marketing
JA - American Marketing Association
U2 - c
U4 - 271105671168
ID - 271105671168
ER -
TY - CONF
T1 - The Logo Life Cycle: An Abstract
Y1 - 2020
A1 - Malkewitz,Keven
A1 - Ketcham,Nicholas
KW - Marketing
U2 - b
U4 - 267787913216
ID - 267787913216
ER -
TY - CONF
T1 - Meme Products
Y1 - 2020
A1 - Malkewitz,Keven
KW - Marketing
U2 - b
U4 - 257903136768
ID - 257903136768
ER -
TY - JOUR
T1 - On the Other Hand...: Enhancing Promotional Effectiveness with Haptic Cues
JF - Journal of Marketing Research
Y1 - 2020
A1 - Maille,Virginie
A1 - Morrin,Maureen
A1 - Reynolds-McIlnay,Ryann
KW - Marketing
AB - People like graspable objects more when the objects are located on the dominant-hand side of their body or when the handles point toward their dominant-hand side. However, many products do not have handles or are not graspable (e.g., services, objects hanging on the wall). Can nongraspable products nevertheless benefit from the effects of appealing to viewers’ dominant hands? The present research shows that, yes, consumers respond more positively to nongraspable products if a haptic cue (an object that is graspable or suggestive of hand action) is located within the same visual field as the target and is positioned to appeal to the viewer’s dominant hand. This result is driven by the creation and transfer of perceived ownership from cue to target. These findings extend the use of haptic cues to nongraspable products and uncover the critical role played by perceived ownership, including its ability to transfer from one object to another located in the same visual field. Moreover, the current research demonstrates situations in which the use of haptic cues will not enhance response.
VL - 57
UR - https://doi.org/10.1177/0022243719878390
CP - 1
U2 - a
U4 - 143266633728
ID - 143266633728
ER -
TY - CONF
T1 - Sports Logos Life Cycles
Y1 - 2020
A1 - Malkewitz,Keven
A1 - Ketcham,Nick
KW - Marketing
U2 - b
U4 - 257903138816
ID - 257903138816
ER -
TY - HEAR
T1 - Sports Logos Life Cycles
Y1 - 2020
A1 - Malkewitz,Keven
A1 - Ketcham,Nick
KW - Marketing
JA - Sports Marketing and Sponsorship Conference
U2 - c
U4 - 267791042560
ID - 267791042560
ER -
TY - CONF
T1 - What's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble
T2 - Association of Consumer Research
Y1 - 2020
A1 - Penaloza,Lisa
A1 - Kelleher,Carol Mary Ellen
A1 - Barnhart,Michelle
KW - Marketing
JA - Association of Consumer Research
VL - 48
U2 - b
U4 - 210457620480
ID - 210457620480
ER -
TY - NEWS
T1 - Why Americans Are Buying More Guns than Ever
Y1 - 2020
A1 - Huff,Aimee
A1 - Barnhart,Michelle
KW - Marketing
UR - https://theconversation.com/profiles/aimee-dinnin-huff-391346/articles#:~:text=Why%20Americans%20are%20buying%20more%20guns%20than%C2%A0ever
U2 - d
U4 - 253773285376
ID - 253773285376
ER -
TY - HEAR
T1 - The algorithmic gaze shaping consumption
Y1 - 2019
A1 - Kaliyamurthy,Ashok
A1 - Schau,Hope
KW - Marketing
JA - Association for Consumer Research
U2 - c
U4 - 271105673216
ID - 271105673216
ER -
TY - HEAR
T1 - Algorithms in practice
Y1 - 2019
A1 - Kaliyamurthy,Ashok
A1 - Schau,Hope
KW - Marketing
JA - Consumer Culture Theory Conference
U2 - c
U4 - 271105675264
ID - 271105675264
ER -
TY - HEAR
T1 - American Consumers' Understandings of the Right to Consume Firearms
Y1 - 2019
A1 - Barnhart,Michelle
A1 - Huff,Aimee
A1 - Scott,Inara
KW - Business Law
KW - Marketing
JA - Consumer Culture Theory 2019
CY - Montreal, Canada
U2 - c
U4 - 195034695680
ID - 195034695680
ER -
TY - CONF
T1 - American Consumers' Understandings of the Right to Consume Firearms
T2 - Consumer Culture Theory Consortium
Y1 - 2019
A1 - Barnhart,Michelle
A1 - Huff,Aimee
A1 - Scott,Inara
KW - Business Law
KW - Marketing
JA - Consumer Culture Theory Consortium
U2 - b
U4 - 184199366656
ID - 184199366656
ER -
TY - NEWS
T1 - Arming School Staff Will Pose Risks to Students that Outweigh Chance of Shooting
Y1 - 2019
A1 - Barnhart,Michelle
A1 - Huff,Aimee
KW - Marketing
UR - https://theglobepost.com/2019/01/02/risks-arming-school-staff/
U2 - d
U4 - 184202303488
ID - 184202303488
ER -
TY - JOUR
T1 - Big Picture, Bad Outcomes: When Visual Perspectives Harm Health Goal Pursuit
JF - Journal of Consumer Psychology
Y1 - 2019
A1 - Stornelli,Jason
A1 - Pereira,Beatriz
A1 - Vann,Richard J.
KW - Marketing
U2 - a
U4 - 160338198528
ID - 160338198528
ER -
TY - JOUR
T1 - Choice Overload and Online Approach Behavior
JF - International Journal of e-Business Research
Y1 - 2019
A1 - Tung,Tsun-Yin
A1 - Burns,Leslie
A1 - Koenig,Hal
KW - Design Program
KW - Graphic Design
KW - Marketing
VL - 15
CP - 4 (October-December)
U2 - a
U4 - 186669064192
ID - 186669064192
ER -
TY - JOUR
T1 - Close your Eyes or Open your Mind: Effects of Sleep and Mindfulness Exercises on Entrepreneurs' Exhaustion
JF - Journal of Business Venturing
Y1 - 2019
A1 - Murnieks,Charles
A1 - Arthurs,Jonathan
A1 - Cardon,Melissa S.
A1 - Farah,Nusrat
A1 - Stornelli,Jason
A1 - Haynie,J. M.
KW - Marketing
KW - Strategy & Entrepreneurship
U2 - a
U4 - 162074880000
ID - 162074880000
ER -
TY - CHAP
T1 - Consumers, Culture, Marketing Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies
Y1 - 2019
A1 - Huff,Aimee
A1 - Barnhart,Michelle
KW - Marketing
CY - New York
SN - 978-1-138-90426-2
U2 - d
U4 - 162689853440
ID - 162689853440
ER -
TY - JOUR
T1 - Design briefs in design-driven new product development
Y1 - 2019
A1 - Parkman,Ian
A1 - Malkewitz,Keven
KW - Marketing
U2 - a
U4 - 257902753792
ID - 257902753792
ER -
TY - NEWS
T1 - How a "Missing" Movement Made Gun Control a Winning Issue
Y1 - 2019
A1 - Huff,Aimee
A1 - Barnhart,Michelle
KW - Marketing
UR - https://theconversation.com/profiles/aimee-dinnin-huff-391346/articles#:~:text=Why%20Americans%20are%20buying%20more%20guns%20than%C2%A0ever
U2 - d
U4 - 253773426688
ID - 253773426688
ER -
TY - HEAR
T1 - How to Get a Job In the sports Industry
Y1 - 2019
A1 - Malkewitz,Keven
KW - Marketing
JA - San Diego State University MBA Sports MBA Student Association
U2 - c
U4 - 267791073280
ID - 267791073280
ER -
TY - HEAR
T1 - Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation
Y1 - 2019
A1 - Reynolds-McIlnay,Ryann
A1 - Morrin,Maureen
KW - Marketing
JA - 2019 Northwest Marketing Research Symposium
CY - Portland, OR
U2 - c
U4 - 194567452672
ID - 194567452672
ER -
TY - JOUR
T1 - Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation
JF - Journal of Retailing
Y1 - 2019
A1 - Reynolds-McIlnay,Ryann
A1 - Morrin,Maureen
KW - Marketing
AB - This research examines the effects of sounds made by retail technological interfaces – self- checkout kiosks, credit card readers, mobile apps, websites – at point-of-sale. We propose that such sounds, retail transaction auditory confirmation (RTAC), increase trust in technological interfaces by providing auditory confirmation that stages of the checkout process have been successfully executed. Increased trust in technological interfaces leads to positive downstream consequences in the form of satisfaction and purchase intention. Visual and auditory distraction in the retail environment reduces trust, even when visual confirmation is provided, but synchronously provided audio-visual confirmation attenuates the negative effects of environment distraction.
VL - 95
UR - https://doi.org/10.1016/j.jretai.2019.10.006
CP - 4
U2 - a
U4 - 143266664448
ID - 143266664448
ER -
TY - JOUR
T1 - Innovation Program Stagnant? Here's How to Get it Unstuck.
Y1 - 2019
A1 - Broome,Jon
KW - Management
KW - Marketing
AB - Steps to get innovation unstuck using Hildegard of Bingen's 4 via's.
CY - Colorado Springs, CO
VL - 2019
UR - https://www.csbj.com/
CP - 1
U2 - a
U4 - 185689157632
ID - 185689157632
ER -
TY - HEAR
T1 - Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers
Y1 - 2019
A1 - Belkhir,Meriam
A1 - Brouard,Myriam
A1 - Brunk,Katja H.
A1 - Campana,Mario
A1 - Dalmoro,Marlon
A1 - Ferreira,Marcia Christina
A1 - Figueiredo,Bernardo
A1 - Huff,Aimee
A1 - Scaraboto,Daiane
A1 - Sibai,Olivier
A1 - Smith,Andrew
KW - Marketing
JA - Academy of Management Conference 2019
CY - Boston
U2 - c
U4 - 195034884096
ID - 195034884096
ER -
TY - JOUR
T1 - Isolation in Globalizing Academic Fields: A Collaborative Autoethnography of Early Career Researchers
JF - Academy of Management Learning and Education
Y1 - 2019
A1 - Brouard,Myriam
A1 - Belkir,Meriam
A1 - Brunk,Katja
A1 - Dalmoro,Marlon
A1 - Ferriera,Maria Christina
A1 - Figueirdo,Bernardo
A1 - Huff,Aimee
A1 - Scaraboto,Daiane
A1 - Sibai,Olivier
A1 - Smith,Andrew
KW - Marketing
AB - This study examines academic isolation – an involuntary perceived separation from the academic field to which one aspires to belong, associated with a perceived lack of agency in terms of one’s engagement with the field – as a key challenge for researchers in increasingly globalized academic careers. While prior research describes early career researchers’ isolation in their institutions, we theorize early career researchers’ isolation in their academic fields and reveal how they attempt to mitigate isolation to improve their career prospects. Using a collaborative autoethnographic approach, we generate and analyze a dataset focused on the experiences of ten early career researchers in a globalizing business academic field known as Consumer Culture Theory. We identify bricolage practices, polycentric governance practices, and integration mechanisms that work to enhance early career researchers’ perceptions of agency and consequently mitigate their academic isolation. Our findings extend discussions on isolation and its role in new academic careers. Early career researchers, in particular, can benefit from a deeper understanding of practices that can enable them to mitigate isolation and reclaim agency as they engage with global academic fields.
VL - 18
CP - 2
U2 - a
U4 - 161307478016
ID - 161307478016
ER -
TY - CONF
T1 - Relating American's Responses to the Marketization of Armed Self-Defense to their Understandings of the Second Amendment
T2 - Association for Consumer Research
Y1 - 2019
A1 - Barnhart,Michelle
A1 - Huff,Aimee
A1 - Scott,Inara
KW - Business Law
KW - Marketing
JA - Association for Consumer Research
U2 - b
U4 - 202633697280
ID - 202633697280
ER -
TY - HEAR
T1 - The Risks of Serving Growth-Minded Consumers in an Increasingly DIY Marketplace
Y1 - 2019
A1 - Hall,Matthew
A1 - Hyodo,Jamie
KW - Marketing
JA - CBSig Conference
CY - Bern, Switzerland
U2 - c
U4 - 207791314944
ID - 207791314944
ER -
TY - HEAR
T1 - Sports Logos Life Cycles
Y1 - 2019
A1 - Malkewitz,Keven
A1 - Ketcham ,Nick
KW - Marketing
JA - Academy of Marketing Science Annual Conference
U2 - c
U4 - 267791044608
ID - 267791044608
ER -
TY - CONF
T1 - Sports Logos Life Cycles
Y1 - 2019
A1 - Malkewitz,Keven
A1 - Ketcham,Nick
KW - Marketing
U2 - b
U4 - 257903140864
ID - 257903140864
ER -
TY - HEAR
T1 - You Didn’t Take my Advice? Examining Social and Product-Related Outcomes of Rejected Recommendations
Y1 - 2019
A1 - Hall,Matthew
A1 - Hyodo,Jamie
A1 - Kristofferson,Kirk
KW - Marketing
JA - Society for Consumer Psychology Conference
CY - Savannah, Georgia
U2 - c
U4 - 207791323136
ID - 207791323136
ER -
TY - ABST
T1 - Behind the Scenes With Nikki Brown Business and Marketing Instructor
Y1 - 2018
A1 - Brown,Nicole
KW - Marketing
AB - Each month, Ecampus News features an ecampus instructor. In the February 2018 edition, Nikki Brown, an instructor in OSU’s College of Business was the featured instructor.
CY - Corvallis, OR
UR - https://ecampus.oregonstate.edu/news/2018/nikki-brown/
U2 - d
U4 - 184623820800
ID - 184623820800
ER -
TY - CONF
T1 - Changes in Social Values in the United States 1976-2017: Is a New Age of Tribalism Emerging?
T2 - Association for Consumer Research
Y1 - 2018
A1 - Chen,Johnny
A1 - Gurel-Atay,Eda
A1 - Kahle,Lynn R
A1 - Suh,Wang Suk
KW - Marketing
JA - Association for Consumer Research
U2 - b
U4 - 168466989056
ID - 168466989056
ER -
TY - JOUR
T1 - Examining the Nature, Causes, and Consequences of Profiles of Organizational Citizenship Behavior
JF - Journal of Organizational Behavior
Y1 - 2018
A1 - Klotz,Anthony
A1 - Bolino,Mark C
A1 - Song,Hairong
A1 - Stornelli,Jason
KW - Management
KW - Marketing
VL - 39
CP - 5
U2 - a
U4 - 121290983424
ID - 121290983424
ER -
TY - CONF
T1 - Expressive Materiality and the Making of Markets: Insights from the U.S. Cannabis Market
T2 - American Marketing Association Winter Educators' Conference 2019
Y1 - 2018
A1 - Huff,Aimee
A1 - Humphreys,Ashlee
A1 - Wilner,Sarah
KW - Marketing
JA - American Marketing Association Winter Educators' Conference 2019
VL - 30
U2 - b
U4 - 184202770432
ID - 184202770432
ER -
TY - ABST
T1 - Fairytales and Nightmares: Gun Mythology and the American Market System for Firearms
Y1 - 2018
A1 - Huff,Aimee
A1 - Barnhart,Michelle
KW - Marketing
CY - Odense, Denmark
U2 - d
U4 - 184202153984
ID - 184202153984
ER -
TY - JOUR
T1 - From Passion to Obsession: Development and Validation of a Scale to Measure Compulsive Sport Consumption
JF - Journal of Business Research
Y1 - 2018
A1 - Aiken,K. Damon
A1 - Bee,Colleen
A1 - Walker,Nefertiti
KW - Marketing
AB - Sport consumption involves complex psychological processes – facilitating emotional highs and lows that reinforce and perpetuate habitual behaviors. The current work contextually broadens the scope of compulsive consumption research by developing and validating a scale to measure compulsive sport consumption (CSC). Three studies seek to: (1) qualitatively explore CSC and probe foundational issues; (2) begin the process of scale development through item generation, purification, and validation; (3) classify compulsive sport consumers, and examine the consequences of CSC. The resulting unidimensional scale assesses the habitual and obsessive consumption of sport wherein the pattern of behavior is associated with a sense of limited control. Results shed light on the unexpected prominence of CSC and expose several interesting psychological and behavioral relationships. Implications for the recognition and study of CSC revolve around consumer well-being and the modern marketing of sport.
VL - 87
U2 - a
U4 - 143537307648
ID - 143537307648
ER -
TY - JOUR
T1 - I Know, But I'd Rather Be Beautiful: The Impact of Self-esteem, Narcissism, Weight, and Knowledge on Addictive Tanning Behavior in Millennials
JF - Journal of Consumer Affairs
Y1 - 2018
A1 - Watson,Amy
A1 - Zank,Gail
A1 - Turri,Anna M.
KW - Marketing
KW - OSU-Cascades
AB - This research examines consumers’ current level of sun protection knowledge and prevention, tanning motivation, and behavior. This baseline information provides a clearer understanding of actual consumer behavior and can be used to determine what knowledge deficits exist so that future research, educational materials, and communication efforts can be tailored to address those more directly. Additionally,the relationships between knowledge, self-esteem, and narcissism are explored. Results show that knowledge has no impact on addictive tanning behavior, self-esteem is negatively correlated, and narcissism is fully mediated by appearance motivation. Implications, potential regulatory, and communication efforts are discussed.
CY - Medford, MA
VL - 52
UR - https://onlinelibrary.wiley.com
CP - 1
U2 - a
U4 - 144721881088
ID - 144721881088
ER -
TY - HEAR
T1 - If No One Saw It on Instagram, Was It Any Good? Examining Received Attention as a Social Benefit of Experiential Consumption
Y1 - 2018
A1 - Hall,Matthew
A1 - Hyodo,Jamie
KW - Marketing
JA - Association for Consumer Research Conference. 46.
CY - Dallas, Texas
U2 - c
U4 - 207791329280
ID - 207791329280
ER -
TY - HEAR
T1 - Legitimacy and the Politics of Things
Y1 - 2018
A1 - Huff,Aimee
A1 - Humphreys,Ashlee
A1 - Wilner,Sarah J.S.
KW - Marketing
JA - Consumer Culture Theory 2018
CY - Odense, Denmark
U2 - c
U4 - 195034628096
ID - 195034628096
ER -
TY - HEAR
T1 - Logo Life Cycles
Y1 - 2018
A1 - Malkewitz,Keven
A1 - Ketcham,Nick
KW - Marketing
JA - Western 91 University Academic Excellence Showcase
U2 - c
U4 - 267791048704
ID - 267791048704
ER -
TY - CONF
T1 - Logo Life Cycles
Y1 - 2018
A1 - Malkewitz,Keven
A1 - Ketcham,Nick
KW - Marketing
U2 - b
U4 - 257903144960
ID - 257903144960
ER -
TY - HEAR
T1 - Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle
Y1 - 2018
A1 - Malkewitz,Keven
A1 - Ketcham,Nick
KW - Marketing
JA - 3rd Northwest Marketing Research Symposium
U2 - c
U4 - 267791046656
ID - 267791046656
ER -
TY - CONF
T1 - Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle
Y1 - 2018
A1 - Malkewitz,Keven
A1 - Ketcham,Nick
KW - Marketing
U2 - b
U4 - 257903142912
ID - 257903142912
ER -
TY - ABST
T1 - Meeting Students Where They Are
Y1 - 2018
A1 - Brown,Nicole
KW - Marketing
AB - The flexibility of the online classroom gives busy students around the world access to educational opportunities that have not been available in the past. These students are working hard in every aspect of their lives and with a little support from us, their online instructors, we can help them make the most of the time they have in order to learn and grow.
CY - Corvallis, OR
UR - http://blogs.oregonstate.edu/inspire/2018/07/13/meeting-student-where-they-are/
U2 - d
U4 - 184623749120
ID - 184623749120
ER -
TY - CONF
T1 - Negotiating the Legitimacy of an American Icon: Myth and the U.S. Gun Market
T2 - Association for Consumer Research
Y1 - 2018
A1 - Barnhart,Michelle
A1 - Huff,Aimee
KW - Marketing
JA - Association for Consumer Research
VL - 46
U2 - b
U4 - 184199008256
ID - 184199008256
ER -
TY - JOUR
T1 - Novel Anti-Obesity Properties of Palmaria mollis in Zebrafish and Mouse Models
JF - Nutrients
Y1 - 2018
A1 - Nakayama,Hiroko
A1 - Shimada,Yasuhito
A1 - Zang,Liqing
A1 - Terasawa,Masahiro
A1 - Nishiura,Kaoru
A1 - Matsuda,Koichi
A1 - Toombs,Charles
A1 - Langdon,Chris
A1 - Nishimura,Norihiro
KW - Marketing
VL - 10
CP - 10
U2 - a
U4 - 172188012544
ID - 172188012544
ER -
TY - JOUR
T1 - Preparing for the Attack: Mitigating Risk through Routines in Armed Self-Defense
JF - Journal of the Association for Consumer Research
Y1 - 2018
A1 - Barnhart,Michelle
A1 - Huff,Aimee
A1 - McAlexander,Brandon
A1 - McAlexander,Jim
KW - Marketing
AB - Prior research has shown that owning firearms for self-defense can be motivated by perceived risks and a desire to mitigate those risks. Keeping and carrying guns for self-defense also introduces risks to owners and others. We examine ways that consumers mitigate these latter risks. We employ theories of practice and prior work on risky consumption to interpret observational, interview, and textual data gathered from a multi-sited ethnography of consumers of handguns for self-defense. We reveal that these consumers attempt to mitigate risks in three ways: through readiness practices with guns but no assailant, simulated scenario practices incorporating simulated assailants, and mental rehearsals incorporating imagined assailants. This research contributes a model of risk mitigation in risky consumption, explicates how social norms and mental activities foster a sense of security from specific risks, and shows that collaboration is required for development of practical understanding of risk-mitigating routines that incorporate multiple people.
CY - University of Chicago Press
VL - 3
CP - 1
U2 - a
U4 - 156224339968
ID - 156224339968
ER -
TY - ABST
T1 - Reaching Out and Building Up: Making Theoretical Contributions to Substantive Domains
Y1 - 2018
A1 - Huff,Aimee
KW - Marketing
CY - Odense, Denmark
U2 - d
U4 - 184202438656
ID - 184202438656
ER -
TY - CONF
T1 - Symbiotic Fashion and Emergent Identity: A Theoretical Model
T2 - University of Southern Denmark
Y1 - 2018
A1 - Watson,Amy
KW - Marketing
KW - OSU-Cascades
JA - University of Southern Denmark
CY - Odense
UR - https://www.sdu.dk/en/om_sdu/institutter_centre/i_marketing/kommende+events/cct_2018/program
U2 - b
U4 - 181345867776
ID - 181345867776
ER -
TY - HEAR
T1 - The Symbiotic Fashion and Emergent Identity Model
Y1 - 2018
A1 - Watson,Amy
KW - Marketing
KW - OSU-Cascades
JA - Consumer Culture Theory Conference
CY - University of Southern Denmark, Odense, Denmark
U2 - c
U4 - 162673348608
ID - 162673348608
ER -
TY - HEAR
T1 - Through a Student’s Eyes: 4 Simple Ways To Improve Engagement In Your Online Course
Y1 - 2018
A1 - Brown,Nicole
KW - Marketing
JA - 2018 Ecampus Faculty Forum
CY - Corvallis, OR
U2 - c
U4 - 184623501312
ID - 184623501312
ER -
TY - HEAR
T1 - Through A Student's Eyes: A Deep Dive Into Online Learning
Y1 - 2018
A1 - Brown,Nicole
KW - Marketing
JA - Ecampus Professional Development Funds Discussions
CY - OSU - Willamette East, 3rd floor of The Valley Library
U2 - c
U4 - 163109984256
ID - 163109984256
ER -
TY - HEAR
T1 - Using Company Case Studies in the Online Classroom
Y1 - 2018
A1 - Brown,Nicole
KW - Marketing
JA - Ecampus Faculty Luncheon
CY - OSU - Horizon Room (MU 49)
U2 - c
U4 - 163110045696
ID - 163110045696
ER -
TY - ABST
T1 - Why Trump's Idea to Arm Teachers May Miss the Mark
Y1 - 2018
A1 - Huff,Aimee
A1 - Barnhart,Michelle
KW - Marketing
UR - https://theconversation.com/why-trumps-idea-to-arm-teachers-may-miss-the-mark-92335
U2 - d
U4 - 162693251072
ID - 162693251072
ER -
TY - HEAR
T1 - Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors
Y1 - 2018
A1 - Aiken,Damon
A1 - Sukhdial,Ajay
A1 - Campbell,Richard
A1 - Kent,Aubry
A1 - Malkewitz,Keven
KW - Marketing
JA - Sport Marketing and Sponsorship Conference
U2 - c
U4 - 267791050752
ID - 267791050752
ER -
TY - CONF
T1 - Winning Isn’t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors
Y1 - 2018
A1 - Aiken,Damon
A1 - Sukhdial,Ajay
A1 - Campbell,Richard
A1 - Kent,Aubry
A1 - Malkewitz,Keven
KW - Marketing
U2 - b
U4 - 257903147008
ID - 257903147008
ER -
TY - JOUR
T1 - Addressing the Wicked Problem of American Gun Violence: Consumer Interest Groups as Macro-social Marketers
JF - Journal of Macromarketing
Y1 - 2017
A1 - Huff,Aimee
A1 - Barnhart,Michelle
A1 - McAlexander,Brandon
A1 - McAlexander,Jim
KW - Marketing
VL - 37
CP - 4
U2 - a
U4 - 127008327680
ID - 127008327680
ER -
TY - CONF
T1 - Are online reviews of marketing classes unbiased: A look at the impact of social modelling and reactance on student online reviews?
Y1 - 2017
A1 - Veltri,Frank
A1 - Moody,R
KW - Marketing
U2 - b
U4 - 185941534720
ID - 185941534720
ER -
TY - HEAR
T1 - Assembling Safety in an Armed America
Y1 - 2017
A1 - Barnhart,Michelle
A1 - Huff,Aimee
KW - Marketing
JA - Speaker Series
CY - Melbourne, Australia
U2 - c
U4 - 144639172608
ID - 144639172608
ER -
TY - HEAR
T1 - Assembling Safety in an Armed America
Y1 - 2017
A1 - Huff,Aimee
A1 - Barnhart,Michelle
KW - Marketing
JA - 91 Marketing Research Symposium
CY - Eugene, 91
U2 - c
U4 - 144669057024
ID - 144669057024
ER -
TY - HEAR
T1 - Auditory Feedback and the Shopping Experience
Y1 - 2017
A1 - Reynolds-McIlnay,Ryann
KW - Marketing
JA - ACRA Annual Conference
CY - Bloomington, MN
U2 - c
U4 - 144086097920
ID - 144086097920
ER -
TY - CONF
T1 - Consumers' Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America
T2 - Association for Consumer Research
Y1 - 2017
A1 - Huff,Aimee
A1 - Barnhart,Michelle
A1 - McAlexander,Brandon
A1 - McAlexander,Jim
KW - Marketing
JA - Association for Consumer Research
CY - San Diego, CA
VL - 45
UR - twitter.com/huffmatic
U2 - b
U4 - 161328275456
ID - 161328275456
ER -
TY - HEAR
T1 - Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America
Y1 - 2017
A1 - Barnhart,Michelle
A1 - Huff,Aimee
A1 - McAlexander,Jim
A1 - McAlexander,Brandon
KW - Marketing
JA - Association for Consumer Research Conference 2017
CY - San Diego, CA
U2 - c
U4 - 161327075328
ID - 161327075328
ER -
TY - HEAR
T1 - Consumers’ Assemblages of Fear and Safety with Firearms: Obstacles to Addressing Gun Violence in an Armed America
Y1 - 2017
A1 - Barnhart,Michelle
A1 - Huff,Aimee
A1 - McAlexander,Jim
A1 - McAlexander,Brandon
KW - Marketing
JA - Consumer Culture Theory Conference 2017
CY - Anaheim, CA
U2 - c
U4 - 144639139840
ID - 144639139840
ER -
TY - HEAR
T1 - Consumers, Culture, Strategy, and Market Systems: Integrating Marketing Research and Firearms Studies
Y1 - 2017
A1 - Huff,Aimee
KW - Marketing
JA - Gun Studies Symposium
CY - University of Arizona
U2 - c
U4 - 161319528448
ID - 161319528448
ER -
TY - JOUR
T1 - Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison
JF - Sustainability
Y1 - 2017
A1 - Tung,Tsun-Yin
A1 - Koenig,Hal
A1 - Chen,Hsiou-Lien
KW - Design Program
KW - Marketing
VL - 9
UR - https://susy.mdpi.com/user/manuscripts/review_info/a93e23e2230a2e241bcbbe93b410b901
U2 - a
U4 - 108790247424
ID - 108790247424
ER -
TY - JOUR
T1 - The effects of process orientations on collaboration technology use and outcomes in product development
JF - Journal of Management Information Systems
Y1 - 2017
A1 - Montoya,Mitzi
A1 - Bala,Hillol
A1 - Massey,Anne P
KW - Marketing
VL - 34
CP - 2
U2 - a
U4 - 177228546048
ID - 177228546048
ER -
TY - CONF
T1 - Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption
T2 - Association for Consumer Research
Y1 - 2017
A1 - Tung,Tsun-Yin
A1 - Koenig,Hal
A1 - Chen,Hsiou-Lien
KW - Design Program
KW - Marketing
JA - Association for Consumer Research
CY - San Diego, California
U2 - b
U4 - 144725282816
ID - 144725282816
ER -
TY - JOUR
T1 - Hippies, Hummer Owners, and People Like Me: Stereotyping as a Means of Reconciling Ethical Consumption Values with the DSP
JF - Journal of Macromarketing
Y1 - 2017
A1 - Barnhart,Michelle
A1 - Mish,Jenny
KW - Marketing
VL - 37
CP - 1
U2 - a
U4 - 106879848448
ID - 106879848448
ER -
TY - RPRT
T1 - Hospitality Industry Labor Shortage A Mixed?Methods Investigation
Y1 - 2017
A1 - Montgomery,Todd
KW - BIS
KW - Marketing
KW - OSU-Cascades
KW - OSU-Cascades Hospitality Mgt
U2 - d
U4 - 192619022336
ID - 192619022336
ER -
TY - JOUR
T1 - How Product-Environment Brightness Contrast and Product Disarray Impact Consumer Choice in Retail Environments
JF - Journal of Retailing
Y1 - 2017
A1 - Reynolds-McIlnay,Ryann
A1 - Morrin,Maureen
A1 - Nordfalt,Jens
KW - Marketing
VL - 93
UR - https://doi.org/10.1016/j.jretai.2017.03.003
CP - 3
U2 - a
U4 - 143266607104
ID - 143266607104
ER -
TY - HEAR
T1 - I Thought People Would Be Stoked on Me’: The Effect of Received Attention on Purchase Satisfaction
Y1 - 2017
A1 - Hall,Matthew
A1 - Hyodo,Jamie
KW - Marketing
JA - Society for Consumer Psychology
CY - Dallas, Texas
U2 - c
U4 - 207791335424
ID - 207791335424
ER -
TY - HEAR
T1 - Isolation in Emerging Fields: The Case of Entrant Actors in an Emerging Academic Field
Y1 - 2017
A1 - Belkhir,Meriam
A1 - Brouard,Myriam
A1 - Brunk,Katja H.
A1 - Campana,Mario
A1 - Dalmoro,Marlon
A1 - Ferreira,Marcia Christina
A1 - Figueiredo,Bernardo
A1 - Huff,Aimee
A1 - Scaraboto,Daiane
A1 - Sibai,Olivier
A1 - Smith,Andrew
KW - Marketing
JA - Consumer Culture Theory 2017
CY - Anaheim, CA
U2 - c
U4 - 161328431104
ID - 161328431104
ER -
TY - HEAR
T1 - Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction
Y1 - 2017
A1 - Hall,Matthew
A1 - Hyodo,Jamie
KW - Marketing
JA - Association for Consumer Research Conference. 45
CY - San Diego, California
U2 - c
U4 - 207791343616
ID - 207791343616
ER -
TY - HEAR
T1 - Is My Failure Your Problem? Examining Carryover Effects of Prior Consumer Failure on Customer Satisfaction
Y1 - 2017
A1 - Hall,Matthew
A1 - Hyodo,Jamie
KW - Marketing
JA - Mittelstaedt Symposium
U2 - c
U4 - 207791306752
ID - 207791306752
ER -
TY - JOUR
T1 - Objects of Desire: The Role of Product Design in Revising Contested Cultural Meanings
JF - Journal of Marketing Management
Y1 - 2017
A1 - Wilner,Sarah J. S.
A1 - Huff,Aimee
KW - Marketing
AB - We explore the link between product design and market legitimation by examining the evolution of a product market that has been shrouded by cultural taboo. Conducting media analysis and selected visual audits of sex toys over a recent 25-year period, we find that innovations in the design of these products – materials, form and function – can facilitate evolution of a mainstream market. Producers can facilitate legitimation by introducing innovative designs that significantly contradict existing cultural meanings associated with the category. Furthermore, when the aesthetic and functional aspects of a new product design are aligned with cultural norms, we find that mainstream media reframe the products in ways that signal social acceptance.
VL - 33
CP - 3-4
U2 - a
U4 - 127035869184
ID - 127035869184
ER -
TY - HEAR
T1 - Positive Consumer Sensory Experiences During Economically Uncertain and Technology-Dependent Times
Y1 - 2017
A1 - Reynolds-McIlnay,Ryann
A1 - Mayor,Lauren
A1 - Keech,Jessica
A1 - Morrin,Maureen
KW - Marketing
JA - Annual Convention of the American Psychological Association (APA), Division 23, Society for Consumer Psychology
CY - Washington, D.C.
U2 - c
U4 - 144087355392
ID - 144087355392
ER -
TY - JOUR
T1 - Collegiate Athletic Rebranding: Transforming the Visual Identity of 91
JF - Journal of School Public Relations
Y1 - 2016
A1 - Rumpakis,Alexandra
A1 - Bee,Colleen
A1 - Lee,Jason
KW - Marketing
VL - 37
CP - 2
U2 - a
U4 - 143537246208
ID - 143537246208
ER -
TY - HEAR
T1 - Commercialization of university technologies
Y1 - 2016
A1 - Toombs,Charles
KW - Marketing
JA - 91 Vista Club
CY - MU
U2 - c
U4 - 126171547648
ID - 126171547648
ER -
TY - JOUR
T1 - The Evolving Family Assemblage: How Senior Families 'Do' Family
JF - European Journal of Marketing
Y1 - 2016
A1 - Huff,Aimee
A1 - Cotte,June
KW - Marketing
AB - Purpose
A growing stream of consumer research has examined the intersection of family dynamics, consumption practices, and the marketplace. The purpose of this research is to make sense of the complex nature of family for senior families (adult children and their elderly parents) who employ the use of elder care services and facilities.
Approach
This research analyzes data gathered from in-depth interviews with adult siblings and their elderly parents through the lens of assemblage theory.
Findings
This paper advances a conceptulisation of the family as an evolving assemblage of components, including individual members; material possessions and home(s); shared values, goals, memories, and practices; prominent familial attributes of love and care; and marketplace resources. Three features of the assemblage come to the fore in senior families: the fluid meaning of independence for the elderly parent, the evolution of shared family practices, and the trajectory of the assemblage that is a function of its history and future.
Originality/Value
This research 1) focuses on a stage of family life that has been undertheorised; 2) applies assemblage theory to the family collective, demonstrating that a family can be conceptualised as an ever-evolving assemblage of human and non-human components, and this is a useful lens for understanding how senior families ‘do’ family; and 3) argues for a broader notion of family – one that is not household-centric or focused on families with young children, that encompasses members and materiality, and that foregrounds the dynamic, evolving nature of family life.
VL - 50
CP - 5/6
U2 - a
U4 - 107210156032
ID - 107210156032
ER -
TY - CONF
T1 - An exploration of where social media marketing is taught across the university campus.
T2 - Marketing Educators Association
Y1 - 2016
A1 - Veltri,Frank
A1 - Moody,R
KW - Marketing
JA - Marketing Educators Association
CY - Denver, CO
U2 - b
U4 - 185941901312
ID - 185941901312
ER -
TY - HEAR
T1 - From Fish Tank to the Open Ocean: Navigating the Institutional Field of CCT
Y1 - 2016
A1 - Belkhir,Meriam
A1 - Brouard,Myriam
A1 - Brunk,Katja H.
A1 - Campana,Mario
A1 - Dalmoro,Marlon
A1 - Ferreira,Marcia Christina
A1 - Figueiredo,Bernardo
A1 - Huff,Aimee
A1 - Scaraboto,Daiane
A1 - Sibai,Olivier
A1 - Smith,Andrew
KW - Marketing
JA - Consumer Culture Theory 2016
CY - Lille, France
U2 - c
U4 - 142437089280
ID - 142437089280
ER -
TY - CONF
T1 - The new playoff system in college football: Analysis of fan interest and perception of College Football National Championship Game.
T2 - Applied Sport Management conferencer
Y1 - 2016
A1 - Veltri,Frank
A1 - Miller,J
A1 - Presley,R
A1 - Charlton,A
KW - Marketing
JA - Applied Sport Management conferencer
CY - Baton Rouge, LA
U2 - b
U4 - 185941936128
ID - 185941936128
ER -
TY - HEAR
T1 - Perpetual Dispossession: An Exploration of Ownership without Possession
Y1 - 2016
A1 - Hall,Matthew
A1 - Zhao,Xin
KW - Marketing
JA - Advances in Consumer Research, 44
CY - Berlin, Germany
U2 - c
U4 - 207791353856
ID - 207791353856
ER -
TY - JOUR
T1 - Perpetual Dispossession: An Exploration of Ownership without Possession
JF - Advances in Consumer Research
Y1 - 2016
A1 - Hall,Matthew
A1 - Zhao,Xin
KW - Marketing
AB - We examine disruptions in the consumption cycle as possessions are divested of meanings, but never disposed. This perpetual process of dispossession results in legal ownership of objects, without explicit incorporation into the self. Through an ethnographic approach, we examine factors contributing perpetual dispossession and discuss implications for the extended self
CY - Duluth, MN
VL - 44
UR - https://www.acrwebsite.org/volumes/v44/acr_vol44_1021173.pdf
U2 - a
U4 - 214278879232
ID - 214278879232
ER -
TY - HEAR
T1 - The Pot Problem: The Role of Design in Legitimation of New Markets
Y1 - 2016
A1 - Huff,Aimee
A1 - Wilner,Sarah J.S.
A1 - Humphreys,Ashlee
KW - Marketing
JA - American Marketing Association 2016 Winter Educators' Conference
CY - Las Vegas
U2 - c
U4 - 127036160000
ID - 127036160000
ER -
TY - CONF
T1 - The Pot Problem: The Role of Design in Legitimation of New Markets
T2 - American Marketing Association 2016 Winter Educators' Proceedings
Y1 - 2016
A1 - Huff,Aimee
A1 - Humphreys,Ashlee
A1 - Wilner,Sarah J.S.
KW - Marketing
JA - American Marketing Association 2016 Winter Educators' Proceedings
U2 - b
U4 - 162759589888
ID - 162759589888
ER -
TY - JOUR
T1 - Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign
JF - Nutrients
Y1 - 2016
A1 - Tobey,Lauren N
A1 - Koenig,Hal
A1 - Brown,Nicole
A1 - Manore,Melinda M
KW - Marketing
AB - The objective of this study was to create/test a social marketing campaign to increase
fruit/vegetable (FV) intake within 91 Supplemental Nutrition Assistance Program (SNAP)
eligible families. Focus groups (n = 2) and pre/post campaign phone surveys (n = 2082) were
conducted in intervention counties (IC) and one control county. Participants were female (86%–100%)
with 1–2 children at home. Mean FV intake/without juice was 3.1 servings/day; >50% preferred the
Internet for delivery of healthy eating information. Participants reported time/financial burdens, low
household FV variety and desirability of frozen/canned FV, and acceptance of positive messages.
A Food Hero (FH) campaign was created/delivered daily August–October 2009 to mothers through
multiple channels (e.g., grocery stores, online, educators). Results showed that the IC had better FH
name recall (12%) and interpretation of intended messages (60%) vs. control (3%, 23%, respectively).
Compared to controls, the IC were less likely to report healthy food preparation as time consuming or
a FV rich diet expensive, and it was easier to get their family to eat fruit. Results did not vary based
on county/household characteristics. The FH campaign increased FH awareness and positive FV
beliefs. A longer campaign with FV assessments will increase understanding of the target audience,
and allow for campaign refinement.
VL - 8
UR - doi:10.3390/nu8090562
CP - 9
U2 - a
U4 - 133813370880
ID - 133813370880
ER -
TY - BOOK
T1 - Shifters: Corporate Investing And Disruptive Change
Y1 - 2016
A1 - Van Order,Mark
KW - Marketing
AB - Corporations have a unique exposure profile to disruptive change. Shifters, provides a lens for evaluating that exposure by providing guidance, and methods to lead shifts instead of reacting to them.
CY - Corvallis, 91
UR - www.co-innovators.com
U2 - d
U4 - 127203616768
ID - 127203616768
ER -
TY - HEAR
T1 - Sisyphus and the American Socio-political Industrial Gun Complex: How Gun Violence Prevention Groups Keep Pushing the Rock
Y1 - 2016
A1 - Barnhart,Michelle
A1 - Huff,Aimee
A1 - McAlexander,Jim
A1 - McAlexander,Brandon
KW - Marketing
JA - Marketing and Public Policy Conference
CY - San Luis Obispo, CA
U2 - c
U4 - 127008133120
ID - 127008133120
ER -
TY - CONF
T1 - Teaching Principles of Marketing: Student group projects from A to Z.
T2 - Marketing Educators Association
Y1 - 2016
A1 - Veltri,Frank
A1 - Scofield,A
A1 - Black,C
KW - Marketing
JA - Marketing Educators Association
CY - Denver, CO
U2 - b
U4 - 185941649408
ID - 185941649408
ER -
TY - HEAR
T1 - Too Perfect to Touch: Shopper Reluctance to Disturb Neat Product Displays
Y1 - 2016
A1 - Reynolds-McIlnay,Ryann
KW - Marketing
JA - American Collegiate Retail Association Annual Conference
CY - Secaucus, NJ
U2 - c
U4 - 144085874688
ID - 144085874688
ER -
TY - HEAR
T1 - The Black Sheep of Visual Merchandising: Asymmetric Response to Multicolor Displays
Y1 - 2015
A1 - Reynolds-McIlnay,Ryann
A1 - Morrin,Maureen
A1 - Nordfalt,Jens
KW - Marketing
JA - American Marketing Association/American Collegiate Retail Association Triennial Conference
CY - Coral Gables, FL
U2 - c
U4 - 144085921792
ID - 144085921792
ER -
TY - JOUR
T1 - Consumer Perceptions of Carbon Labeling: Hype or Effective Communication Strategy?
JF - Journal of Marketing Communications
Y1 - 2015
A1 - Watson,Amy
A1 - Turri,A. M.
KW - Marketing
KW - OSU-Cascades
VL - 21
UR - http://www.tandfonline.com/doi/full/10.1080/13527266.2012.762420?scroll=top&needAccess=true
CP - 4
U2 - a
U4 - 132682512384
ID - 132682512384
ER -
TY - CONF
T1 - Creating Brand Impressions Through Package Design
Y1 - 2015
A1 - Orth,Ulrich
A1 - Malkewitz,Keven
KW - Marketing
U2 - b
U4 - 267787909120
ID - 267787909120
ER -
TY - HEAR
T1 - Dulse Commercialization
Y1 - 2015
A1 - Toombs,Charles
KW - Marketing
JA - Salem Rotary
CY - Salem 91
U2 - c
U4 - 126171432960
ID - 126171432960
ER -
TY - JOUR
T1 - Extending Constructivist Perspectives on Opportunity Production Through An Incorporation of Effectual Logics
JF - Entrepreneurship Research Journal
Y1 - 2015
A1 - King,Jesse
KW - Marketing
KW - OSU-Cascades
U2 - a
U4 - 217339760640
ID - 217339760640
ER -
TY - HEAR
T1 - Focus on the Form, Forget about the Function: Marketplaces for Illicit Products
Y1 - 2015
A1 - Huff,Aimee
A1 - Wilner,Sarah J. S.
KW - Marketing
JA - AMA Winter Educator's Conference
CY - San Antonio, TX
U2 - c
U4 - 106587109376
ID - 106587109376
ER -
TY - HEAR
T1 - Marketing Services to Older Consumers
Y1 - 2015
A1 - Barnhart,Michelle
KW - Marketing
JA - Western Regional International Health Conference
CY - Eugene, OR
U2 - c
U4 - 107728691200
ID - 107728691200
ER -
TY - JOUR
T1 - Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation
JF - International Journal of Nonprofit and Voluntary Sector Marketing
Y1 - 2015
A1 - McAlexander,Jim
A1 - Koenig,Hal
A1 - DuFault,Beth
KW - Marketing
AB - This paper reports on research that seeks to improve our understanding of issues that impact upon the philanthropic gifts of university alumni. Prior research has examined such alumni characteristics as wealth and affinity to the alma mater. Such findings have guided development professionals to conduct different kinds of research that can reveal aspects of affluence (e.g., real estate holdings, professional positions) and institutional engagement (e.g., membership in alumni associations, season tickets to sporting events). This information is housed in databases which can be accessed by the fundraisers. The current research seeks to extend our understanding by examining the potential differences between generations. This article examines survey responses from university alumni in two age cohorts from two large comprehensive universities in the United States. Respondents were asked questions that inquired about their affinity toward their alma mater, intentions to give as well as alumni interest in participating in or attending different events at the university. Significant differences between younger and older alumni were found within each topic. From these results, the importance of market research and applications of alumni segmentation specifically, are discussed for administrators and advancement professionals.
VL - 21
UR - DOI: 10.1002/nvsm.1544
U2 - a
U4 - 107214901248
ID - 107214901248
ER -
TY - HEAR
T1 - On the Other Hand…: Motor Fluency Effects Elicited by Unrelated Haptic Objects in Print Ads
Y1 - 2015
A1 - Maille,Virginie
A1 - Morrin,Maureen
A1 - Reynolds-McIlnay,Ryann
KW - Marketing
JA - Society for Consumer Psychology Winter Conference
CY - Phoenix, AZ
U2 - c
U4 - 144085964800
ID - 144085964800
ER -
TY - HEAR
T1 - (Re)Assembling Family: An Examination of How Senior Families 'Do' Family
Y1 - 2015
A1 - Huff,Aimee
A1 - Barnhart,Michelle
KW - Marketing
JA - Consumer Culture Theory 2015 Conference
CY - University of Arkansas
U2 - c
U4 - 127038160896
ID - 127038160896
ER -
TY - HEAR
T1 - Round Table panelist - The future of research in eldercare
Y1 - 2015
A1 - Barnhart,Michelle
KW - Marketing
JA - North American Association for Consumer Research Conference
CY - New Orleans
U2 - c
U4 - 127037644800
ID - 127037644800
ER -
TY - JOUR
T1 - Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities
JF - Journal of Marketing for Higher Education
Y1 - 2014
A1 - McAlexander,Jim
A1 - Koenig,Hal
A1 - DuFault,Beth
KW - Marketing
AB - This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using survey data that measures the affinity of alumni of a large US university that have been commercially screened to reveal individual wealth, this paper provides empirical evidence of the relative contributions of affinity and wealth to giving. Logistic regression analysis reveals that affinity has a greater impact on predicting the likelihood of giving than other variables, including prior-giving and wealth. Important to marketers, this study emphasizes the importance of building affinity and it also uncovers obstacles to affinity formation. This information can be used to bridge and repair alumni relationships with their alma-mater and inform segmented marketing communications to foster alumni enthusiasm for giving.
VL - 24
CP - 2
U2 - a
U4 - 88007968768
ID - 88007968768
ER -
TY - JOUR
T1 - Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength
Y1 - 2014
A1 - Giese,Joan
A1 - Malkewitz,Keven
A1 - Orth,Ulrich
A1 - Henderson,Pam
KW - Marketing
U2 - a
U4 - 257902755840
ID - 257902755840
ER -
TY - JOUR
T1 - The Affect Heuristic in Early Judgments of Product Innovations
JF - Journal of Consumer Behaviour
Y1 - 2014
A1 - King,Jesse
A1 - Slovic,P
KW - Marketing
KW - OSU-Cascades
VL - 16
CP - 6
U2 - a
U4 - 217339541504
ID - 217339541504
ER -
TY - HEAR
T1 - Auditory Feedback and the Online Shopping Experience
Y1 - 2014
A1 - Reynolds-McIlnay,Ryann
KW - Marketing
JA - Association for Consumer Research Conference
CY - Baltimore, MD
U2 - c
U4 - 144085987328
ID - 144085987328
ER -
TY - HEAR
T1 - Borderlands: The Intersection of Liminality and Stable Third Place
Y1 - 2014
A1 - McAlexander,Jim
A1 - DuFault,Beth
KW - Marketing
JA - Consumer Culture Theory International Conference
CY - Helsinki Finland
U2 - c
U4 - 88008945664
ID - 88008945664
ER -
TY - HEAR
T1 - Both Erotic and Ergonomic? Product Design as a Mechanism for Moral Legitimacy
Y1 - 2014
A1 - Huff,Aimee
A1 - Wilner,Sarah J. S.
KW - Marketing
JA - Design Management Institute Conference
CY - London, UK
U2 - c
U4 - 106587056128
ID - 106587056128
ER -
TY - HEAR
T1 - Consuming and Consumption in Third Space Communites: Constructing Sanctuary
Y1 - 2014
A1 - McAlexander,Jim
KW - Marketing
JA - ACR North American Conference
CY - Baltimore
U2 - c
U4 - 107172962304
ID - 107172962304
ER -
TY - HEAR
T1 - Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended
Y1 - 2014
A1 - Gentry,James
A1 - Phillips,Lynn
A1 - Barnhart,Michelle
KW - Marketing
JA - Association for Consumer Research Latin American Conference 2014
CY - Guadalajara, Mexico
U2 - c
U4 - 89006825472
ID - 89006825472
ER -
TY - JOUR
T1 - The Impact of Product Portfolio Strategy on Financial Performance: The Roles of Product Development and Market Entry Decisions
JF - Journal of Product Innovation Management
Y1 - 2014
A1 - Kang,W.
A1 - Montoya,Mitzi
KW - Marketing
VL - 31
CP - 3
U2 - a
U4 - 112667021312
ID - 112667021312
ER -
TY - HEAR
T1 - In and Out: Paid Caregivers as Members of the Family...kind of
Y1 - 2014
A1 - Barnhart,Michelle
A1 - Huff,Aimee
KW - Marketing
JA - Consumer Culture Theory Conference
CY - Helsinki, Finland
U2 - c
U4 - 89006811136
ID - 89006811136
ER -
TY - JOUR
T1 - Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family
JF - Journal of Marketing Management
Y1 - 2014
A1 - Barnhart,Michelle
A1 - Huff,Aimee
A1 - Cotte,June
KW - Marketing
VL - 30
CP - 15-16
U2 - a
U4 - 25525661697
ID - 25525661697
ER -
TY - JOUR
T1 - The Marketization of Religion: Field, Capital, and Consumer Identity
JF - Journal of Consumer Research
Y1 - 2014
A1 - McAlexander,Jim
A1 - DuFault,Beth
A1 - Martin,Diane
A1 - Schouten,John
KW - Marketing
AB - Certain institutions traditionally have had broad socializing influence over their members, providing templates for identity that comprehend all aspects of life from the existential and moral to the mundanely material. Marketization and detraditionalization undermine that socializing role. This study examines the consequences when, for some members, such an institution loses its authority to structure identity. With a hermeneutical method and a perspective grounded in Bourdieu�s theories of fields and capital, this research investigates the experiences of disaffected members of a religious institution and consumption field. Consumers face severe crises of identity and the need to rebuild their self-understandings in an unfamiliar marketplace of identity resources. Unable to remain comfortably in the field of their primary socialization, they are nevertheless bound to it by investments in field-specific capital. In negotiating this dilemma, they demonstrate the inseparability and co-constitutive nature of ideology and consumption.
CY - Madison Wisconsin
VL - 41
CP - 3
U2 - a
U4 - 107168692224
ID - 107168692224
ER -
TY - HEAR
T1 - A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption
Y1 - 2014
A1 - Barnhart,Michelle
A1 - Ratchford,Mark
KW - Marketing
JA - Marketing Science Conference
CY - Atlanta, GA
U2 - c
U4 - 85847734272
ID - 85847734272
ER -
TY - HEAR
T1 - Neatness Matters: The Effect of Display Neatness on Product Color Choice
Y1 - 2014
A1 - Reynolds-McIlnay,Ryann
A1 - Morrin,Maureen
KW - Marketing
JA - Understanding the Customer’s Sensory Experience Conference
CY - Philadelphia, PA
U2 - c
U4 - 144086020096
ID - 144086020096
ER -
TY - HEAR
T1 - Neatness Matters: The Effect of Display Neatness on Product Color Choice
Y1 - 2014
A1 - Reynolds-McIlnay,Ryann
KW - Marketing
JA - 2014 Shopper Marketing: In-Store, Online, Social and Mobile Conference
CY - Stockholm, Sweden
U2 - c
U4 - 144086042624
ID - 144086042624
ER -
TY - JOUR
T1 - The Role of Cognitive Appraisal and Emotions of Family Members in the Family Business System
JF - Journal of Family Business Strategy
Y1 - 2014
A1 - Bee,Colleen
A1 - Neubaum,Donald
KW - Marketing
KW - Strategy & Entrepreneurship
VL - 5
UR - http://dx.doi.org/10.1016/j.jfbs.2013.12.001
CP - 3
U2 - a
U4 - 74484037632
ID - 74484037632
ER -
TY - JOUR
T1 - A Twenty Year Examination of the Perceptions of Business School Interns: A Longitudinal Case Study
JF - Journal of Education for Business
Y1 - 2014
A1 - Cook,S.
A1 - Watson,Amy
A1 - Parker,S.
KW - Marketing
KW - OSU-Cascades
VL - 90
U2 - a
U4 - 132682090496
ID - 132682090496
ER -
TY - JOUR
T1 - Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems
JF - Journal of Macromarketing
Y1 - 2014
A1 - Newman,C.
A1 - Turri,A. M.
A1 - Howlett,E.
A1 - Watson,Amy
KW - Marketing
KW - OSU-Cascades
VL - 34
CP - 4
U2 - a
U4 - 132682211328
ID - 132682211328
ER -
TY - CHAP
T1 - Undertaking Brand Design in Sports
Y1 - 2014
A1 - Malkewitz,Keven
A1 - Bee,Colleen
KW - Marketing
U2 - d
U4 - 257902833664
ID - 257902833664
ER -
TY - CHAP
T1 - Undertaking Successful Brand Design in Sport
Y1 - 2014
A1 - Malkewitz,Keven
A1 - Bee,Colleen
KW - Marketing
CY - New York, NY
U2 - d
U4 - 14211733505
ID - 14211733505
ER -
TY - CHAP
T1 - Undertaking Successful Brand Design in Sport
Y1 - 2014
A1 - Malkewitz,Keven
A1 - Bee,Colleen
KW - Marketing
KW - MBA
CY - New York, NY
U2 - d
U4 - 14211733505
ID - 14211733505
ER -
TY - JOUR
T1 - Antecedents and Consequences of Creativity in Product Innovation Teams
JF - Journal of Product Innovation Management
Y1 - 2013
A1 - Im,S.
A1 - Montoya,Mitzi
A1 - Workman,J.
KW - Marketing
VL - 30
CP - 1
U2 - a
U4 - 112638998528
ID - 112638998528
ER -
TY - HEAR
T1 - Auditory Feedback Affecting the Online Shopping Experience
Y1 - 2013
A1 - Reynolds-McIlnay,Ryann
KW - Marketing
JA - Pricing and Retailing Conference
CY - Babson College, Babson Park, MA
U2 - c
U4 - 144086059008
ID - 144086059008
ER -
TY - JOUR
T1 - Brand Specific Design Effects: Form and Function
JF - Journal of Product Innovation Management
Y1 - 2013
A1 - Townsend,J. D.
A1 - Kang,W. K.
A1 - Montoya,Mitzi
A1 - Calantone,R.
KW - Marketing
VL - 30
CP - 5
U2 - a
U4 - 112638932992
ID - 112638932992
ER -
TY - JOUR
T1 - Complexities of consumption: The case of childcare
JF - Journal of Consumer Affairs
Y1 - 2013
A1 - Huff,Aimee
A1 - Cotte,J
KW - Marketing
VL - 47
CP - 1
U2 - a
U4 - 83985152000
ID - 83985152000
ER -
TY - JOUR
T1 - The Connubial Relationship between Market Orientation and Entrepreneurial Orientation
JF - Journal of Marketing Theory and Practice
Y1 - 2013
A1 - Kwak,Hyokjin
A1 - Jaju,Anupam
A1 - Puzakova,Marina
A1 - Rocereto,Joseph F.
KW - Marketing
KW - MBA
VL - 21
CP - 2
U2 - a
U4 - 55968628736
ID - 55968628736
ER -
TY - JOUR
T1 - Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentions
JF - Journal of Consumer Behaviour
Y1 - 2013
A1 - Bee,Colleen
A1 - Madrigal,Robert
KW - Marketing
VL - 12
CP - 5
U2 - a
U4 - 12725768193
ID - 12725768193
ER -
TY - JOUR
T1 - Financial insecurity and deprivation
JF - Journal of Consumer Research
Y1 - 2013
A1 - Fischer,Ellen
A1 - Martin,Kelly
A1 - Hill,Ronald
A1 - Kamakura,Wagner
A1 - Du,Rex
A1 - Penaloza,Lisa
A1 - Barnhart,Michelle
A1 - Sharma,Eesha
A1 - Alter,Adam
A1 - Ustuner,Tuba
A1 - Thompson,Craig
KW - Marketing
U2 - a
U4 - 222931109888
ID - 222931109888
ER -
TY - HEAR
T1 - Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design
Y1 - 2013
A1 - Huff,Aimee
A1 - Wilner,Sarah
KW - Marketing
JA - Association for Consumer Research
U2 - c
U4 - 87836203008
ID - 87836203008
ER -
TY - HEAR
T1 - Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Design
Y1 - 2013
A1 - Huff,Aimee
A1 - Wilner,Sarah
KW - Marketing
JA - Consumer Culture Theory
CY - Tucson
U2 - c
U4 - 87836207104
ID - 87836207104
ER -
TY - HEAR
T1 - Helpful & Safe vs Useless & Dangerous
Y1 - 2013
A1 - King,Jesse
KW - Marketing
KW - OSU-Cascades
JA - Its in the Bag
CY - OSU-Cascades
U2 - c
U4 - 87885381632
ID - 87885381632
ER -
TY - HEAR
T1 - Leaving an Identity-Central Community of Practice
Y1 - 2013
A1 - McAlexander,Jim
A1 - DuFault,Beth
KW - Marketing
JA - Consumer Culture Theory Conference
CY - University of Arizona
U2 - c
U4 - 107202406400
ID - 107202406400
ER -
TY - HEAR
T1 - Leaving and Identity-Central Community of Practice
Y1 - 2013
A1 - McAlexander,Jim
A1 - Schouten,John
A1 - DuFault,Beth
A1 - Martin,Diane
KW - Marketing
JA - Consumer Culture Theory International Conference
CY - Tucson AZ
U2 - c
U4 - 88009428992
ID - 88009428992
ER -
TY - HEAR
T1 - Living and Leaving Brand Community
Y1 - 2013
A1 - McAlexander,Jim
KW - Marketing
JA - Royal Bank Distinguished Visiting Speaker
CY - Montreal Canada
U2 - c
U4 - 88008824832
ID - 88008824832
ER -
TY - CONF
T1 - The Moral High Ground: The Role of Moral Emotions in Consumer Boycotts
T2 - Society of Consumer Psychology
Y1 - 2013
A1 - Chen,Johnny
A1 - Xie,Vincent
KW - Marketing
JA - Society of Consumer Psychology
U2 - b
U4 - 168467329024
ID - 168467329024
ER -
TY - HEAR
T1 - Our Scientific Heritage
Y1 - 2013
A1 - McAlexander,Jim
A1 - DuFault,Beth
KW - Marketing
JA - ACR North American Conference
CY - Chicago
U2 - c
U4 - 88008992768
ID - 88008992768
ER -
TY - JOUR
T1 - Rebuilding the Relationship Between Manufacturers and Retailers
JF - MIT Sloan Management Review
Y1 - 2013
A1 - Dawar,Niraj
A1 - Stornelli,Jason
KW - Marketing
U2 - a
U4 - 110815803392
ID - 110815803392
ER -
TY - JOUR
T1 - Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messages
JF - Journal of Marketing Communications
Y1 - 2013
A1 - Bee,Colleen
A1 - Dalakas,Vassilis
KW - Marketing
UR - http://dx.doi.org/10.1080/13527266.2013.828768
U2 - a
U4 - 26607728641
ID - 26607728641
ER -
TY - JOUR
T1 - The Role of Geography of Self in "Filling In" Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributes
JF - Journal of Advertising
Y1 - 2013
A1 - Puzakova,Marina
A1 - Kwak,Hyokjin
A1 - Taylor,Charles R
KW - Marketing
KW - MBA
VL - 42
CP - 1
U2 - a
U4 - 55968591872
ID - 55968591872
ER -
TY - HEAR
T1 - A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarctica
Y1 - 2013
A1 - McAlexander,Jim
A1 - DuFault,Beth
KW - Marketing
JA - Consumer Culture Theory International Conference
CY - Tucson AZ
U2 - c
U4 - 88009058304
ID - 88009058304
ER -
TY - JOUR
T1 - When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization Amidst Product Wrongdoings
JF - Journal of Marketing
Y1 - 2013
A1 - Puzakova,Marina
A1 - Kwak,Hyokjin
A1 - Rocereto,Joseph
KW - Marketing
KW - MBA
AB - The brand relationship literature shows that the humanizing of brands and products generates more favorable consumer attitudes and thus enhances brand performance. However, the authors propose negative downstream consequences of brand humanization—that is, the anthropomorphization of a brand can negatively affect consumers’ brand evaluations when the brand faces negative publicity caused by product wrongdoings. They find that consumers who believe in personality stability (i.e., entity theorists) view anthropomorphized brands that undergo negative publicity less favorably than non-anthropomorphized brands. In contrast, consumers who advocate personality malleability (i.e., incremental theorists) are less likely to devalue an anthropomorphized brand from a single instance of negative publicity. Finally, the authors explore three firm response strategies (i.e., denial, apology, and compensation) that can affect the evaluations of anthropomorphized brands between consumers with different implicit theory perspectives. They find that entity theorists have more difficulty in combating the adverse effects of brand anthropomorphization than incremental theorists. Furthermore, they demonstrate that compensation (vs. denial or apology) is the only effective response among entity theorists.
VL - 77
CP - 3
U2 - a
U4 - 61449900032
ID - 61449900032
ER -
TY - JOUR
T1 - Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble
JF - Journal of Consumer Research
Y1 - 2013
A1 - Barnhart,Michelle
A1 - Penaloza,Lisa
KW - Marketing
U2 - a
U4 - 49256030208
ID - 49256030208
ER -
TY - JOUR
T1 - The accuracy of design-based judgments: A constructivist approach
JF - Journal of Retailing
Y1 - 2012
A1 - Malkewitz,Keven
A1 - Orth,Ulrich
KW - Marketing
KW - MBA
U2 - a
U4 - 216838387712
ID - 216838387712
ER -
TY - JOUR
T1 - The Accuracy of Design-Based Judgments: A Constructivist Approach,
Y1 - 2012
A1 - Orth,Ulrich
A1 - Malkewitz,Keven
KW - Marketing
U2 - a
U4 - 257902757888
ID - 257902757888
ER -
TY - JOUR
T1 - The accuracy of design-based judgments: A constructivist approach
JF - Journal of Retailing
Y1 - 2012
A1 - Malkewitz,Keven
A1 - Orth,Ulrich
KW - Marketing
U2 - a
U4 - 216838387712
ID - 216838387712
ER -
TY - JOUR
T1 - Building Communities of Philanthropy in Higher Education: Contextual Influences
JF - International Journal of Nonprofit and Voluntary Sector Marketing
Y1 - 2012
A1 - McAlexander,Jim
A1 - Koenig,Hal
KW - Marketing
AB - In this era of constrained and declining economic resources, institutions of higher education are turning to advancement professionals to identify and cultivate the financial resources that are becoming an increasing and larger portion of the fundamental funding of the institution. In this high stakes arena, advancement professionals have a need for the tools that can assist them in cultivating philanthropic relationships more effectively and efficiently. To that purpose, this research empirically explores ways in which the brand community construct can be adapted to philanthropic intent for non-profit organizations to aid in the cultivation process. This paper presents the results of a survey of college alumni drawn from a commercially provided on-line panel, and examines the potential impact that institutional size may have upon the relationships of an alumni brand community and the community’s expressed willingness to offer financial donations to the alma mater. From a theoretic perspective, this paper reveals that brand community is a significant contributor to this expression of philanthropic intent across universities of differing size. As a practical consideration, our findings produce additional evidence to affirm the notion that brand community is a robust construct that can be of value to development professionals who seek to build financial support for both small and large universities.
VL - 17
CP - 2
U2 - a
U4 - 33856096257
ID - 33856096257
ER -
TY - HEAR
T1 - Commercial Elder Care: Implications for Consumer Research and Public Policy
Y1 - 2012
A1 - Huff,Aimee
KW - Marketing
JA - Academic Consumer Interest Research in Policy Making
CY - Toronto
U2 - c
U4 - 87836235776
ID - 87836235776
ER -
TY - JOUR
T1 - Development and Validation of the Technology Adoption Propensity (TAP) Index
JF - Journal of Business Research
Y1 - 2012
A1 - Ratchford,Mark
A1 - Barnhart,Michelle
KW - Marketing
VL - 65
CP - 8
U2 - a
U4 - 13207326721
ID - 13207326721
ER -
TY - HEAR
T1 - Genius for Sale: The Conspicuous Consumption of Ideas
Y1 - 2012
A1 - McAlexander,Jim
A1 - DuFault,Beth
KW - Marketing
JA - Consumer Culture Theory International Conference
CY - Oxford University
U2 - c
U4 - 88009312256
ID - 88009312256
ER -
TY - JOUR
T1 - Interior Design and Store Personality
Y1 - 2012
A1 - Orth,Ulrich
A1 - Heinrich,Frauke
A1 - Malkewitz,Keven
KW - Marketing
U2 - a
U4 - 257902759936
ID - 257902759936
ER -
TY - JOUR
T1 - It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertising
JF - Journal of Advertising
Y1 - 2012
A1 - Bee,Colleen
A1 - Madrigal,Robert
KW - Marketing
VL - 41
CP - 1
U2 - a
U4 - 12725329921
ID - 12725329921
ER -
TY - JOUR
T1 - Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoyment
JF - Media Psychology
Y1 - 2012
A1 - Bee,Colleen
A1 - Madrigal,Robert
KW - Marketing
VL - 24
CP - 4
U2 - a
U4 - 22463528961
ID - 22463528961
ER -
TY - JOUR
T1 - Servicescape interior design and consumers' personality impressions
JF - Journal of Services Marketing
Y1 - 2012
A1 - Malkewitz,Keven
A1 - Orth,Ulrich
A1 - Heinrich,Frauke
KW - Marketing
KW - MBA
U2 - a
U4 - 216839055360
ID - 216839055360
ER -
TY - JOUR
T1 - Servicescape interior design and consumers' personality impressions
JF - Journal of Services Marketing
Y1 - 2012
A1 - Malkewitz,Keven
A1 - Orth,Ulrich
A1 - Heinrich,Frauke
KW - Marketing
U2 - a
U4 - 216839055360
ID - 216839055360
ER -
TY - HEAR
T1 - Using the Marketplace to Reconceptualize Motherhood
Y1 - 2012
A1 - Huff,Aimee
A1 - Cotte,June
KW - Marketing
JA - Association for Consumer Research
CY - Vancouver
U2 - c
U4 - 87836168192
ID - 87836168192
ER -
TY - HEAR
T1 - 20 Years in the Field: The Ethnographic Journey
Y1 - 2011
A1 - McAlexander,Jim
KW - Marketing
JA - Market Research Association Conference
CY - Las Vegas, NV
U2 - c
U4 - 33855838209
ID - 33855838209
ER -
TY - JOUR
T1 - 3D Collaborative Virtual Environments: Exploring the Link between Collaborative Behaviors and Team Performance
JF - Decision Sciences
Y1 - 2011
A1 - Montoya,Mitzi
A1 - Massey,A. P.
A1 - Lockwood,N. S.
KW - Marketing
VL - 42
CP - 1
U2 - a
U4 - 112639174656
ID - 112639174656
ER -
TY - HEAR
T1 - The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care
Y1 - 2011
A1 - Huff,Aimee
KW - Marketing
JA - Consumer Culture Theory
CY - Chicago
U2 - c
U4 - 87836215296
ID - 87836215296
ER -
TY - HEAR
T1 - The Ambivalent Role of Adult Siblings in Family Decisions about Elder Care
Y1 - 2011
A1 - Huff,Aimee
A1 - Cotte,June
KW - Marketing
JA - Association for Consumer Research
CY - St Louis
U2 - c
U4 - 87836184576
ID - 87836184576
ER -
TY - HEAR
T1 - Boycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movement
Y1 - 2011
A1 - Wang,Juan
A1 - Huff,Aimee
KW - Marketing
JA - Association for Consumer Research
CY - St Louis
U2 - c
U4 - 87836225536
ID - 87836225536
ER -
TY - HEAR
T1 - Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts
Y1 - 2011
A1 - Huff,Aimee
KW - Marketing
JA - Consumer Culture Theory
CY - Chicago
U2 - c
U4 - 87836229632
ID - 87836229632
ER -
TY - HEAR
T1 - Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts
Y1 - 2011
A1 - Huff,Aimee
KW - Marketing
JA - Association for Consumer Research
CY - St Louis
U2 - c
U4 - 87836190720
ID - 87836190720
ER -
TY - CHAP
T1 - Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escorts
Y1 - 2011
A1 - Huff,Aimee
KW - Marketing
CY - Bingley
VL - 13
U2 - d
U4 - 87836155904
ID - 87836155904
ER -
TY - JOUR
T1 - Co-Branding: The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptions
JF - Journal of Marketing Theory and Practice
Y1 - 2011
A1 - Stokes,Amy
A1 - Jensen,Thomas D
A1 - Watson,Amy
KW - Marketing
KW - OSU-Cascades
AB - If high customer satisfaction is attributed for the growth of e-tail
sales, trust, or the lack thereof, is one of the most cited deterrents. While much
research has been conducted examining the impact of identity theft, online
privacy, and perceived security on consumer trust, order fulfillment and other
components of business reliability outside of the security context have
received relatively little attention. The present study examines the impact of
order fulfillment information cues, via carrier disclosure, on consumer
perceptions of e-tailer credibility, price, and product attitude. Results of a
between-subjects experiment show that the familiarity of the e-tailer and
carrier can positively impact perceptions of e-tailer credibility.
U2 - a
U4 - 37965662209
ID - 37965662209
ER -
TY - HEAR
T1 - Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance
Y1 - 2011
A1 - Parkman,Ian
A1 - Malkewitz,Keven
KW - Marketing
JA - Product Development Management Association Global Conference on Product Innovation Management
U2 - c
U4 - 267791052800
ID - 267791052800
ER -
TY - CONF
T1 - Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance
Y1 - 2011
A1 - Parkman,Ian
A1 - Malkewitz,Keven
KW - Marketing
U2 - b
U4 - 257903149056
ID - 257903149056
ER -
TY - JOUR
T1 - The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Relief
JF - Media Psychology
Y1 - 2011
A1 - Madrigal,Robert
A1 - Bee,Colleen
A1 - Chen,Johnny
A1 - LaBarge,Monica
KW - Marketing
VL - 14
CP - 3
U2 - a
U4 - 6278053889
ID - 6278053889
ER -
TY - JOUR
T1 - Form and Function: A Matter of Perspective
JF - Journal of Product Innovation Management
Y1 - 2011
A1 - Townsend,J. D.
A1 - Montoya,Mitzi
A1 - Calantone,R. J.
KW - Marketing
VL - 28
U2 - a
U4 - 112666941440
ID - 112666941440
ER -
TY - JOUR
T1 - Living U.S. Capitalism: The Normalization of Credit/Debt
JF - Journal of Consumer Research
Y1 - 2011
A1 - Penaloza,Lisa
A1 - Barnhart,Michelle
KW - Marketing
VL - 38
CP - 4
U2 - a
U4 - 13264754689
ID - 13264754689
ER -
TY - JOUR
T1 - The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales
JF - Advances in International Marketing
Y1 - 2011
A1 - Rocereto,Joseph F
A1 - Puzakova,Marina
A1 - Anderson,Rolph E
A1 - Kwak,Hyokjin
KW - Marketing
KW - MBA
VL - 22
U2 - a
U4 - 55968544768
ID - 55968544768
ER -
TY - HEAR
T1 - Segmenting a Fragmented Market – Challenges and How to Get It Right
Y1 - 2011
A1 - Montgomery,Todd
KW - BIS
KW - Marketing
KW - OSU-Cascades
KW - OSU-Cascades Hospitality Mgt
JA - Pricing Trends Monthly Webinar Series
U2 - c
U4 - 103259822080
ID - 103259822080
ER -
TY - HEAR
T1 - Where are we going with this...relationship?
Y1 - 2011
A1 - McAlexander,Jim
KW - Marketing
JA - International Colloquium on the Consumer-Brand Relationship
CY - Winter Park Fl
U2 - c
U4 - 33855932417
ID - 33855932417
ER -
TY - HEAR
T1 - Building Communities of Affinity
Y1 - 2010
A1 - McAlexander,Jim
KW - Marketing
JA - Western Region CASE conference
CY - Portland OR
U2 - c
U4 - 22619768833
ID - 22619768833
ER -
TY - HEAR
T1 - Can You Judge a Book by Its Cover?
Y1 - 2010
A1 - Malkewitz,Keven
KW - Marketing
JA - 91 Wine Symposium
U2 - c
U4 - 267791075328
ID - 267791075328
ER -
TY - JOUR
T1 - Changes in Social Values in the United States, 1976-2007: 'Self-Respect' Is on the Upswing as 'Sense of Belonging' Becomes Less Important.
JF - Journal of Advertising Research
Y1 - 2010
A1 - Chen,Johnny
A1 - Gurel-Atay,Eda
A1 - Xie,Guang-Xin
A1 - Kahle,Lynn
KW - Marketing
VL - 50
CP - 1
U2 - a
U4 - 167852371968
ID - 167852371968
ER -
TY - HEAR
T1 - Communitas Interruptus
Y1 - 2010
A1 - McAlexander,Jim
KW - Marketing
JA - European Advances in Consumer Research
U2 - c
U4 - 22636081153
ID - 22636081153
ER -
TY - JOUR
T1 - Connecting IT Service Operations to Service Marketing Practices
JF - Decision Sciences
Y1 - 2010
A1 - Montoya,Mitzi
A1 - Massey,A. P.
A1 - Khatri,V.
KW - Marketing
VL - 26
CP - 4
U2 - a
U4 - 112659533824
ID - 112659533824
ER -
TY - JOUR
T1 - Contextual Influences: Building Brand Community in Large and Small Colleges
JF - Journal of Marketing for Higher Education
Y1 - 2010
A1 - McAlexander,Jim
A1 - Koenig,Hal
KW - Marketing
AB - This research extends recent efforts that have introduced and empirically tested a conceptual model of brand community in the context of higher education. This emerging literature has indicated that brand community provides a framework that can inform and guide marketing investments in ways that lead to affinity and stronger loyalty to the brand and institution. This paper presents the results of a national survey that examines the potential impact that institutional size may have on the relationships of an alumni brand community. This paper also explores the implications of the size of the educational institution on relevant and desired marketing outcomes that include the willingness to recommend the university to friends and family and a desire to purchase licensed apparel
U2 - a
U4 - 20954064897
ID - 20954064897
ER -
TY - JOUR
T1 - Exploring the Relationships Among Involvement, Psychological Commitment, and Behavioral Loyalty in a Sport Spectator Context
JF - International Journal of Sports Marketing and Sponsorship
Y1 - 2010
A1 - Bee,Colleen
A1 - Havitz,Mark E.
KW - Marketing
AB - Consumer loyalty has long been recognized as a key consideration of marketing strategies focused on customer retention. While the importance of the loyalty construct is widely recognized, the conditions and variables that foster consumer loyalty for a specific service may vary. This paper explores the variables that influence fan attendance at a professional sporting event. It extends prior research by conceptualizing both a behavioral and an attitudinal component of loyalty, as well as considering fan involvement with the sport and attraction to the sport. The findings suggest that psychological commitment and resistance to change mediate the effect of fan attraction and involvement on behavioral loyalty in a professional sport context.
CY - London
VL - 11
CP - 2
U2 - a
U4 - 6267457537
ID - 6267457537
ER -
TY - JOUR
T1 - Formation of consumer price expectation based on package design: attractive and quality routes
JF - Journal of Marketing Theory and Practice
Y1 - 2010
A1 - Malkewitz,Keven
A1 - Orth,Ulrich
KW - Marketing
KW - MBA
U2 - a
U4 - 216838086656
ID - 216838086656
ER -
TY - JOUR
T1 - Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes
Y1 - 2010
A1 - Orth,Ulrich
A1 - Campana,Daniela
A1 - Malkewitz,Keven
KW - Marketing
U2 - a
U4 - 257902761984
ID - 257902761984
ER -
TY - JOUR
T1 - Formation of consumer price expectation based on package design: attractive and quality routes
JF - Journal of Marketing Theory and Practice
Y1 - 2010
A1 - Malkewitz,Keven
A1 - Orth,Ulrich
KW - Marketing
U2 - a
U4 - 216838086656
ID - 216838086656
ER -
TY - JOUR
T1 - Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising
JF - Journal of Current Issues and Research in Advertising
Y1 - 2010
A1 - Orth,Ulrich
A1 - Malkewitz,Keven
A1 - Bee,Colleen
KW - Marketing
AB - This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.
VL - 32
CP - 1
U2 - a
U4 - 33587675137
ID - 33587675137
ER -
TY - JOUR
T1 - Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising
Y1 - 2010
A1 - Orth,Ulrich
A1 - Malkewitz,Keven
A1 - Bee,Colleen
KW - Marketing
U2 - a
U4 - 257902766080
ID - 257902766080
ER -
TY - JOUR
T1 - Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising
JF - Journal of Current Issues and Research in Advertising
Y1 - 2010
A1 - Orth,Ulrich
A1 - Malkewitz,Keven
A1 - Bee,Colleen
KW - Marketing
KW - MBA
AB - This research sheds insight on how consumer gender and personality produce different levels of mixed emotions in response to advertising resulting in divergent brand attitudes. Using a more complete measure of emotional response than previously used in advertising research, we manipulate the perceived incongruity between advertisement role portrayals and viewers’ self concept and show that women exhibit higher levels of mixed emotions than do men, but they respond with more favorable attitudes toward the advertised brand. Further, individuals who are more neurotic, introvert, or antagonistic experience higher levels of mixed emotions, and respond with less favorable attitudes when experiencing ad-evoked mixed emotions. Implications focus on advancing mixed emotions, gender, and personality research, and on the use of sex role portrayals in advertising.
VL - 32
CP - 1
U2 - a
U4 - 33587675137
ID - 33587675137
ER -
TY - JOUR
T1 - The influence of program context intensity: An examination of television advertising during war news
JF - Journal of Current Issues and Research in Advertising
Y1 - 2010
A1 - Malkewitz,Keven
KW - Marketing
KW - MBA
U2 - a
U4 - 216837873664
ID - 216837873664
ER -
TY - JOUR
T1 - The Influence of Program Context Intensity: An Examination of Television Advertising During War News
Y1 - 2010
A1 - Aiken,Damon
A1 - Malkewitz,Keven
KW - Marketing
U2 - a
U4 - 257902764032
ID - 257902764032
ER -
TY - JOUR
T1 - The influence of program context intensity: An examination of television advertising during war news
JF - Journal of Current Issues and Research in Advertising
Y1 - 2010
A1 - Malkewitz,Keven
KW - Marketing
U2 - a
U4 - 216837873664
ID - 216837873664
ER -
TY - HEAR
T1 - An Interpretive Inquiry into the Consumption of Fashion: A Microsociological Perspective
Y1 - 2010
A1 - Stokes,Amy
A1 - Murray,Jeff B
KW - Marketing
JA - 2010 Consumer Culture Theory Conference Proceedings
CY - Madison, WI
U2 - c
U4 - 37966585857
ID - 37966585857
ER -
TY - JOUR
T1 - Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia
JF - International Journal of Advertising
Y1 - 2010
A1 - Puzakova,Marina
A1 - Kwak,Hyokjin
A1 - Larsen Andras,Trina
KW - Marketing
KW - MBA
VL - 29
CP - 5
U2 - a
U4 - 55968448512
ID - 55968448512
ER -
TY - HEAR
T1 - What is Consumer Confusion and How is it Measured?
Y1 - 2010
A1 - Stokes,Amy
A1 - Kopp,Steven W
A1 - Suter,Tracy A
KW - Marketing
JA - 2010 Marketing and Public Policy Conference Proceedings
CY - Denver, CO
U2 - c
U4 - 37966526465
ID - 37966526465
ER -
TY - HEAR
T1 - Building Your Killer Business Plan
Y1 - 2009
A1 - Malkewitz,Keven
KW - Marketing
JA - Austin Entrepreneurship Program’s Build Your Business Plan Series
U2 - c
U4 - 267791104000
ID - 267791104000
ER -
TY - JOUR
T1 - Can you Hear Me Now? Communication in Virtual Product Development Teams
JF - Journal of Product Innovation Management
Y1 - 2009
A1 - Montoya,Mitzi
A1 - Massey,A. P.
A1 - Hung,C.
A1 - Crisp,B.
KW - Marketing
VL - 26
CP - 2
U2 - a
U4 - 112660146176
ID - 112660146176
ER -
TY - HEAR
T1 - Is Carbon Labeling Effective? The Impact of Carbon Labels on Consumer Perceptions and Purchase Intentions
Y1 - 2009
A1 - Stokes,Amy
A1 - Turri,Anna
A1 - Tangari,Andrea
KW - Marketing
JA - AMA Winter Educators' Conference Proceedings
CY - Tampa, FL
U2 - c
U4 - 37980119041
ID - 37980119041
ER -
TY - JOUR
T1 - Club sport national tournament: Economic impact of a small event on a mid-size community
JF - Recreational Sport Journal
Y1 - 2009
A1 - Veltri,Frank
A1 - Miller,J
A1 - Harris,A
KW - Marketing
VL - 33
U2 - a
U4 - 168670320640
ID - 168670320640
ER -
TY - JOUR
T1 - Developing an Entreprenuerial Education in a Residential College: An Exploratory Case Study
JF - New England Journal of Entrepreneurship
Y1 - 2009
A1 - McAlexander,Jim
A1 - Nelson,Rachel
A1 - Bates,Chris
KW - Marketing
AB - Entrepreneurship is a source of innovation, job creation, and vibrancy for local and regional economies. As a direct result, there is a profound interest in creating an infrastructure that effectively encourages entrepreneurship and incubates entrepreneurial endeavors. Western State University has responded to this call by developing the Harvey Entrepreneurship Program, which is integrated in the Enterprise Residential College. The Harvey program provides a socially embedded experiential learning approach to entrepreneurial education. Faculty, students, entrepreneurs, and technical experts are drawn together in an environment that provides space for business incubators and an entrepreneurially focused curriculum. In this article, we present a case study in which we use qualitative research methods to explore the benefits and challenges of creating such a program. The delivery model that Enterprise Residential College provides for entrepreneurial education is examined through the perspectives of program administrators, faculty, and students. The findings reveal evidence that a residential college can form a powerful nexus of formal instruction, experiential learning, socialization, and networking to influence entrepreneurship. We discuss relevant findings that may aid others considering similar endeavors.
U2 - a
U4 - 20954132481
ID - 20954132481
ER -
TY - HEAR
T1 - Dimensions of Technology Uncertainty and their Influence on NPD Activities and Problems
Y1 - 2009
A1 - Malkewitz,Keven
KW - Marketing
JA - Austin Entrepreneurship Scholars Research Seminar Series
U2 - c
U4 - 267791077376
ID - 267791077376
ER -
TY - HEAR
T1 - An Ex- Expatriate’s Experiences
Y1 - 2009
A1 - Malkewitz,Keven
KW - Marketing
JA - University of 91
U2 - c
U4 - 267791083520
ID - 267791083520
ER -
TY - HEAR
T1 - Explaining Obesity: An Inquiry into the Lives of the Obese
Y1 - 2009
A1 - Murray,Jeff
A1 - Bui,Myla
A1 - Stokes,Amy
KW - Marketing
JA - Association for Consumer Research
CY - Duluth, MN
U2 - c
U4 - 37980200961
ID - 37980200961
ER -
TY - JOUR
T1 - Exploring New Product Development Project Review Practices
JF - Journal of Product Innovation Management
Y1 - 2009
A1 - Schmidt,J. B.
A1 - Sarangee,K.
A1 - Montoya,Mitzi
KW - Marketing
VL - 26
CP - 5
U2 - a
U4 - 112659869696
ID - 112659869696
ER -
TY - HEAR
T1 - Making Your Passion Your Occupation: How to Get Employed Doing What You Love
Y1 - 2009
A1 - Malkewitz,Keven
KW - Marketing
JA - Baker Scholars Distinguished Speaker Series
U2 - c
U4 - 267791081472
ID - 267791081472
ER -
TY - CONF
T1 - Negotiating Agency in the Elderly Consumption Ensemble
T2 - Association for Consumer Research
Y1 - 2009
A1 - Barnhart,Michelle
A1 - Penaloza,Lisa
KW - Marketing
JA - Association for Consumer Research
VL - 36
U2 - b
U4 - 17016649729
ID - 17016649729
ER -
TY - HEAR
T1 - New Product Development in the Athletic Footwear and Apparel Industry
Y1 - 2009
A1 - Malkewitz,Keven
KW - Marketing
JA - Hope College Department of Business and Economics
U2 - c
U4 - 267791085568
ID - 267791085568
ER -
TY - HEAR
T1 - New Product Development in the Athletic Footwear and Apparel Industry
Y1 - 2009
A1 - Malkewitz,Keven
KW - Marketing
JA - University of Michigan School of Sport Management
U2 - c
U4 - 267791079424
ID - 267791079424
ER -
TY - HEAR
T1 - Overview of Wine Research
Y1 - 2009
A1 - Malkewitz,Keven
KW - Marketing
JA - OSU Food Science and Technology
U2 - c
U4 - 267791106048
ID - 267791106048
ER -
TY - HEAR
T1 - Psychology of Sales
Y1 - 2009
A1 - Knuff,David
KW - Marketing
KW - OSU-Cascades
JA - Best Practices Seminar
CY - Bend, 91
U2 - c
U4 - 14244505601
ID - 14244505601
ER -
TY - HEAR
T1 - The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market
Y1 - 2009
A1 - Puzakova,Marina
A1 - Kwak,Hyokjin
A1 - Andras,Trina Larsen
A1 - Zinkhan,George M.
KW - Marketing
KW - MBA
JA - Academy of Marketing Science Annual Conference
CY - Baltimore, MD
U2 - c
U4 - 70481963008
ID - 70481963008
ER -
TY - CONF
T1 - Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy
Y1 - 2009
A1 - Malkewitz,Keven
KW - Marketing
U2 - b
U4 - 257903151104
ID - 257903151104
ER -
TY - HEAR
T1 - Swooshes, Vectors, and Stripes: How the Design and Visual Fluency of Sport Firms’ Logos influence Communication Efficacy
Y1 - 2009
A1 - Malkewitz,Keven
KW - Marketing
JA - AMA Winter Educators Conference
U2 - c
U4 - 267791054848
ID - 267791054848
ER -
TY - HEAR
T1 - Untitled
Y1 - 2009
A1 - King,Jesse
KW - Marketing
KW - OSU-Cascades
JA - Academy of Marketing Science
CY - Portland, OR
U2 - c
U4 - 51549718528
ID - 51549718528
ER -
TY - HEAR
T1 - Why Consumers Buy Green
Y1 - 2009
A1 - Knuff,David
A1 - Shinderman,Matt
KW - Marketing
KW - OSU-Cascades
JA - It's in the Bag
CY - OSU-Cascades
U2 - c
U4 - 21162592257
ID - 21162592257
ER -
TY - HEAR
T1 - Consumers' (Dis)Use of the Nutrition Facts Panel
Y1 - 2008
A1 - Stokes,Amy
A1 - Jensen,Thomas D
KW - Marketing
JA - Marketing and Public Policy Conference Proceedings
CY - Philadelphia, PA
U2 - c
U4 - 37980262401
ID - 37980262401
ER -
TY - HEAR
T1 - Creating Brand Impressions through Package Design
Y1 - 2008
A1 - Malkewitz,Keven
KW - Marketing
JA - University of 91 – 91 Platypus Seminar
U2 - c
U4 - 267791093760
ID - 267791093760
ER -
TY - HEAR
T1 - Creating Brand Impressions through Package Design
Y1 - 2008
A1 - Malkewitz,Keven
KW - Marketing
JA - OSU Alumni Association Annual Meeting
U2 - c
U4 - 267791108096
ID - 267791108096
ER -
TY - HEAR
T1 - Creating Brand Impressions with Packaging Design
Y1 - 2008
A1 - Malkewitz,Keven
KW - Marketing
JA - 91 Consumer Behavior Interest Group
U2 - c
U4 - 267791089664
ID - 267791089664
ER -
TY - CONF
T1 - Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development
Y1 - 2008
A1 - Parkman,Ian
A1 - Malkewitz,Keven
KW - Marketing
U2 - b
U4 - 257903153152
ID - 257903153152
ER -
TY - HEAR
T1 - Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development
Y1 - 2008
A1 - Parkman,Ian
A1 - Malkewitz,Keven
KW - Marketing
JA - AMA Winter Educators Conference
U2 - c
U4 - 267791056896
ID - 267791056896
ER -
TY - HEAR
T1 - Directing Consumer Price Expectation through Package Design
Y1 - 2008
A1 - Orth,Ulrich
A1 - Malkewitz,Keven
KW - Marketing
JA - 4th Annual Wine Business Research Conference
U2 - c
U4 - 267791058944
ID - 267791058944
ER -
TY - CONF
T1 - Directing Consumer Price Expectation through Package Design
Y1 - 2008
A1 - Orth,Ulich H.
A1 - Malkewitz,Keven
KW - Marketing
U2 - b
U4 - 257903155200
ID - 257903155200
ER -
TY - HEAR
T1 - Ehtics in Advertising: The Unilever case study
Y1 - 2008
A1 - Elton,Mark
KW - Marketing
KW - MBA
JA - Friday Forum
CY - Corvallis, 91
U2 - c
U4 - 14069803009
ID - 14069803009
ER -
TY - HEAR
T1 - Ethics in Advertising: The Unilever case study
Y1 - 2008
A1 - Elton,Mark
KW - Marketing
KW - MBA
JA - Special Topics: Ethics in Advertising
CY - Corvallis, 91
U2 - c
U4 - 14069821441
ID - 14069821441
ER -
TY - JOUR
T1 - Holistic Package Design and Consumer Brand Impressions
Y1 - 2008
A1 - Orth,Ulrich
A1 - Malkewitz,Keven
KW - Marketing
U2 - a
U4 - 257902768128
ID - 257902768128
ER -
TY - JOUR
T1 - Holistic package design and consumer brand impressions
JF - Journal of Marketing
Y1 - 2008
A1 - Malkewitz,Keven
A1 - Orth,Ulrich
KW - Marketing
KW - MBA
U2 - a
U4 - 216837691392
ID - 216837691392
ER -
TY - JOUR
T1 - Holistic package design and consumer brand impressions
JF - Journal of Marketing
Y1 - 2008
A1 - Malkewitz,Keven
A1 - Orth,Ulrich
KW - Marketing
U2 - a
U4 - 216837691392
ID - 216837691392
ER -
TY - HEAR
T1 - The Impact of Eco-Labeling on Consumer Perceptions
Y1 - 2008
A1 - Stokes,Amy
A1 - Turri,Anna
KW - Marketing
JA - Marketing and Public Policy 2008 Pre-conference Workshop
U2 - c
U4 - 37980325889
ID - 37980325889
ER -
TY - HEAR
T1 - The Marketing Canon
Y1 - 2008
A1 - Malkewitz,Keven
KW - Marketing
JA - Christian Albrechts Universität zu Kiel
U2 - c
U4 - 267791087616
ID - 267791087616
ER -
TY - JOUR
T1 - Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"
JF - Journal of Sport Management
Y1 - 2008
A1 - Chen,Johnny
A1 - Madrigal,Robert
KW - Marketing
CP - 6
U2 - a
U4 - 167852883968
ID - 167852883968
ER -
TY - HEAR
T1 - Negotiating Agency in the Elderly Consumption Ensemble
Y1 - 2008
A1 - Barnhart,Michelle
A1 - Penaloza,Lisa
KW - Marketing
JA - North American Association for Consumer Research
CY - San Francisco, CA
U2 - c
U4 - 17016672257
ID - 17016672257
ER -
TY - HEAR
T1 - Product Design Research
Y1 - 2008
A1 - Malkewitz,Keven
KW - Marketing
JA - University of New Mexico Anderson School of Management
U2 - c
U4 - 267791091712
ID - 267791091712
ER -
TY - JOUR
T1 - Risk management strategies at Division I Intercollegiate Football stadiums: Do spectators perceive they are protected against terrorism?
JF - Journal of Contemporary Athletics
Y1 - 2008
A1 - Veltri,Frank
A1 - Miller,J
A1 - Gillentine,J
KW - Marketing
VL - 3
U2 - a
U4 - 168670658560
ID - 168670658560
ER -
TY - HEAR
T1 - Untitled
Y1 - 2008
A1 - King,Jesse
KW - Marketing
KW - OSU-Cascades
JA - American Marketing Association
CY - San Diego, CA
U2 - c
U4 - 51549714432
ID - 51549714432
ER -
TY - HEAR
T1 - Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble
Y1 - 2008
A1 - Barnhart,Michelle
A1 - Penaloza,Dr. Lisa
KW - Marketing
JA - Consumer Culture Theory Conference
U2 - c
U4 - 13207296001
ID - 13207296001
ER -
TY - HEAR
T1 - Alumni Giving: Cultivating Connections that Build Commitment
Y1 - 2007
A1 - Koenig,Hal
A1 - McAlexander,Jim
KW - Marketing
JA - Symposium for the Marketing of Higher Education
CY - San Diego, CA
U2 - c
U4 - 14290022401
ID - 14290022401
ER -
TY - CONF
T1 - Communicating with Product Design
Y1 - 2007
A1 - Malkewitz,Keven
KW - Marketing
U2 - b
U4 - 257903157248
ID - 257903157248
ER -
TY - HEAR
T1 - Communicating with Product Design
Y1 - 2007
A1 - Malkewitz,Keven
KW - Marketing
JA - Academy of Marketing Science Annual Conference
U2 - c
U4 - 267791060992
ID - 267791060992
ER -
TY - JOUR
T1 - Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe
JF - European Journal of Marketing
Y1 - 2007
A1 - Orth,Ulrich
A1 - Koenig,Hal
A1 - Firbasova,Zuzana
KW - Marketing
AB - This study examines consumer response to positively versus negatively framed advertisements in four Central European countries. Different emotional, cognitive and attitudinal reactions to advertisements for food products were found with respondents in Croatia, the Czech Republic, Hungary and Poland. Testing a comprehensive structural equation model separately for each country revealed differences as well as similarities in how positively and negatively framed advertisements elicited the emotional dimensions downbeat, pleased and attentive, and affected consumer cognitions and attitudes. Across countries, the intertwined roles of emotions and cognitions in affecting consumer attitudinal response were generally confirmed, suggesting cross-cultural robustness of the underlying framework.
VL - 41
CP - 3/4
U2 - a
U4 - 647577600
ID - 647577600
ER -
TY - HEAR
T1 - Examining the Question-Behavior Effect Using the Implicit Association Test
Y1 - 2007
A1 - Knuff,David
A1 - Sprott,David E
A1 - Spangenberg,Eric R
A1 - Perkins,Andrew
A1 - Smith,Ronn J
KW - Marketing
KW - OSU-Cascades
JA - ACR
U2 - c
U4 - 14244616193
ID - 14244616193
ER -
TY - CONF
T1 - How Design Influences Attitudes and Beliefs about Products
Y1 - 2007
A1 - Malkewitz,Keven
KW - Marketing
U2 - b
U4 - 257903159296
ID - 257903159296
ER -
TY - HEAR
T1 - How Design Influences Attitudes and Beliefs about Products
Y1 - 2007
A1 - Malkewitz,Keven
KW - Marketing
JA - Academy of Marketing Science Annual Conference
U2 - c
U4 - 267791063040
ID - 267791063040
ER -
TY - HEAR
T1 - Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research
Y1 - 2007
A1 - Barnhart,Michelle
A1 - Penaloza,Dr. Lisa
KW - Marketing
JA - Conference on Transformative Consumer Research
CY - Hanover, NH
U2 - c
U4 - 13596393473
ID - 13596393473
ER -
TY - HEAR
T1 - Marketing Commodities: Building and Maintaining Brand Strength
Y1 - 2007
A1 - Elton,Mark
KW - Marketing
KW - MBA
JA - Pacific North West Vegetable Association Annual Conference and Trade Show
CY - Kennewick, Washington
U2 - c
U4 - 8551612417
ID - 8551612417
ER -
TY - HEAR
T1 - Marketing Major Overview
Y1 - 2007
A1 - Malkewitz,Keven
KW - Marketing
JA - Marketing major to prospective OSU students, parents, and transfer students
U2 - c
U4 - 267791110144
ID - 267791110144
ER -
TY - HEAR
T1 - Reading between the Lines: Implementing Visual Fluency in Writing
Y1 - 2007
A1 - Malkewitz,Keven
KW - Marketing
JA - 91 Writing Intensive Course Seminar Series
U2 - c
U4 - 267791097856
ID - 267791097856
ER -
TY - CONF
T1 - Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index
T2 - Proceedings of the American Marketing Association Winter Conference 2007
Y1 - 2007
A1 - Barnhart,Michelle
A1 - Ratchford,Mark
KW - Marketing
JA - Proceedings of the American Marketing Association Winter Conference 2007
U2 - b
U4 - 22435096577
ID - 22435096577
ER -
TY - HEAR
T1 - Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index
Y1 - 2007
A1 - Barnhart,Michelle
A1 - Ratchford,Mark
KW - Marketing
JA - Winter Educators' Conference
CY - San Diego, CA
U2 - c
U4 - 13596434433
ID - 13596434433
ER -
TY - JOUR
T1 - Transcendent Consumption Experience and Brand Community
JF - Journal of the Academy of Marketing Science
Y1 - 2007
A1 - Schouten,John
A1 - McAlexander,Jim
A1 - Koenig,Hal
KW - Marketing
VL - 35
CP - 3/Fall
U2 - a
U4 - 647565312
ID - 647565312
ER -
TY - HEAR
T1 - Understanding the Self-Prophecy Phenomenon
Y1 - 2007
A1 - Knuff,David
KW - Marketing
KW - OSU-Cascades
JA - European Association for Consumer Research
CY - Milan
U2 - c
U4 - 2722482177
ID - 2722482177
ER -
TY - HEAR
T1 - Untitled
Y1 - 2007
A1 - Knuff,David
KW - Marketing
KW - OSU-Cascades
CY - Brig, Switzerland
U2 - c
U4 - 27370997760
ID - 27370997760
ER -
TY - JOUR
T1 - Usability of Online Services: The Role of Technology Readiness and Context
JF - Decision Sciences
Y1 - 2007
A1 - Massey,A. P.
A1 - Khatri,V.
A1 - Montoya,Mitzi
KW - Marketing
VL - 38
CP - 2
U2 - a
U4 - 112660494336
ID - 112660494336
ER -
TY - HEAR
T1 - Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency
Y1 - 2007
A1 - Malkewitz,Keven
KW - Marketing
JA - University of 91 - 91 Platypus Seminar
U2 - c
U4 - 267791095808
ID - 267791095808
ER -
TY - JOUR
T1 - Aligning Innovation with Market Characteristics
JF - Journal of Marketing Research
Y1 - 2006
A1 - Voss,G. B.
A1 - Montoya,Mitzi
A1 - Voss,Z.
KW - Marketing
VL - 43
CP - 2
U2 - a
U4 - 112660715520
ID - 112660715520
ER -
TY - HEAR
T1 - Anecdotal Hearsay
Y1 - 2006
A1 - Knuff,David
KW - Marketing
KW - OSU-Cascades
JA - American Marketing Association
CY - Tampa
U2 - c
U4 - 2722451457
ID - 2722451457
ER -
TY - JOUR
T1 - Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement
JF - International Journal of Educational Advancement
Y1 - 2006
A1 - McAlexander,Jim
A1 - Koenig,Hal
A1 - Schouten ,John W.
KW - Marketing
AB - Loyal alumni are a mainstay of financial support for many universities. This empirical study of university alumni situates the emerging theory of brand community within the world of university development and advancement. The study measures key relationships that one would expect to find in a healthy university brand community. Most importantly, this research demonstrates the powerful contribution that understanding and managing brand community can make to those interested in the advancement of higher education. We find that integration within a university brand community explains important loyalty-related behaviors such as future donations to the university and the purchase and display of university logo merchandise.
VL - 6
CP - 2
U2 - a
U4 - 647567360
ID - 647567360
ER -
TY - JOUR
T1 - Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture
JF - Consumption, Markets and Culture
Y1 - 2006
A1 - Martin,Diane
A1 - Schouten,John
A1 - McAlexander,Jim
KW - Marketing
AB - This feminist re-examination of an ethnography of Harley-Davidson motorcycle owners uncovers a world of motivations, behaviors, and experiences undiscovered in the original work. The structure and ethos of subculture are understood differently when examined through the lens of feminist theory. Through the voices of women riders in a hyper-masculine consumption context we discover perspectives that cannot easily be explained by extant theory of gender and consumer behavior. We find women engaging, resisting, and co]opting hyper-masculinity as part of identity projects wherein they expand and redefine their own personal femininities. This study reveals invisible assumptions limiting the original ethnography and thus reiterates the problems of hegemonic masculinity in the social science project.
VL - 9
CP - 3
U2 - a
U4 - 648515584
ID - 648515584
ER -
TY - HEAR
T1 - Co-Branding with Sports Entities: How Difficult Can it Be?
Y1 - 2006
A1 - Malkewitz,Keven
KW - Marketing
JA - AMA Winter Educators’ Conference
U2 - c
U4 - 267791065088
ID - 267791065088
ER -
TY - CONF
T1 - Co-Branding with Sports Entities: How Difficult Can it Be?
Y1 - 2006
A1 - Malkewitz,Keven
KW - Marketing
U2 - b
U4 - 257903161344
ID - 257903161344
ER -
TY - JOUR
T1 - Gauging the Effects of Dependences on Control in Industrial Distribution Channels: Response Surface Approach
JF - International Journal of Research in Marketing
Y1 - 2006
A1 - Kim,Steve
A1 - Hsieh,Ping-Hung
KW - Marketing
KW - Supply Chain
VL - 23
U2 - a
U4 - 646807552
ID - 646807552
ER -
TY - HEAR
T1 - The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness
Y1 - 2006
A1 - Aiken,Damon
A1 - Malkewitz,Keven
KW - Marketing
JA - AMA Winter Educators’ Conference
U2 - c
U4 - 267791067136
ID - 267791067136
ER -
TY - CONF
T1 - The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness
Y1 - 2006
A1 - Aiken,Damon
A1 - Malkewitz,Keven
KW - Marketing
U2 - b
U4 - 257903163392
ID - 257903163392
ER -
TY - JOUR
T1 - Relationship Marketing in Sports: A Functional Approach
JF - Sport Marketing Quarterly
Y1 - 2006
A1 - Bee,Colleen
A1 - Kahle,Lynn
KW - Marketing
AB - This paper examines how and why consumers develop, enter into, and maintain relationships in a sports marketing context. This paper presents a framework for understanding how and why consumers engage in relationship marketing. Based on Kelman's functional approach to attitude change, this framework presents three qualitatively different levels for understanding relationship formation and maintenance: (a) compliance is superficial, temporary, and often the result of external influence; (b) identification is related to self-esteem and image enhancement of sport consumers; and (c) internalization is the result of values similarity. Internalization is more likely to result in a long-term relationship.
VL - 15
CP - 2
U2 - a
U4 - 6262571009
ID - 6262571009
ER -
TY - JOUR
T1 - Self-prediction and patient health: Influencing health-related behaviors through self-prophecy
JF - Medical Science Monitor
Y1 - 2006
A1 - Sprott,David E.
A1 - Spangenberg,Eric R.
A1 - Knuff,David
A1 - Devezer,Berna
KW - Marketing
KW - OSU-Cascades
AB - People asked to make a self-prediction about a socially normative behavior are significantly more likely (than a comparable control group) to perform the behavior in a manner consistent with social norms. Making a behavioral self-prediction has been demonstrated to increase attendance to a health club, consumption of healthy snacks, and commitment to a health and fitness assessment. Empirical evidence indicates that thisself-prophecy effect is due to dissonance-based motivation generated by the prediction request. In this article, we present self-prediction as a practical and effective tool that health care professionals can use to favorably influence a variety of health-related, patient behaviors. Previous studies on health behaviors are aggregated using meta-analytical techniques to determine the magnitude of self-prediction effects on health-related behaviors. To account for potential errors of exclusion in our analysis, a file drawer analysis is also conducted. Our analysis suggests that self-prophecy manifests as a small- to medium- effect size when used in the context of modifying health-related behaviors. Providing support for the robustness of this effect, our file drawer analysis indicated that 270 further studies with null results would be needed to negate our conclusions regarding the effect. Based on previous research and findings of the current meta-analysis, we are confident that health care professionals can effectively employ self-prediction as a method for promoting healthier behaviors and lifestyles among their patients. Implications for medical practice and allied health fields, as well as areas of future research, are identified.
VL - 12
CP - 5
U2 - a
U4 - 650346496
ID - 650346496
ER -
TY - HEAR
T1 - Sports Products: On and Off the Field
Y1 - 2006
A1 - Malkewitz,Keven
KW - Marketing
JA - University of San Diego College of Business
U2 - c
U4 - 267791099904
ID - 267791099904
ER -
TY - HEAR
T1 - Understanding Self-Prophecy
Y1 - 2006
A1 - Knuff,David
A1 - Perkins,Andrew
KW - Marketing
KW - OSU-Cascades
JA - Association for Consumer Research
CY - Orlando
U2 - c
U4 - 2722357249
ID - 2722357249
ER -
TY - JOUR
T1 - Unraveling the Temporal Fabric of the Knowledge Conversion Process: A Dynamic Theory of Media Selection and Use
JF - MIS Quarterly
Y1 - 2006
A1 - Massey,A. P.
A1 - Montoya,Mitzi
KW - Marketing
VL - 30
CP - 1
U2 - a
U4 - 112662806528
ID - 112662806528
ER -
TY - HEAR
T1 - Brand Community in Higher Education: A Framework for Understanding and Building Loyalty
Y1 - 2005
A1 - Koenig,Hal
A1 - McAlexander,Jim
A1 - Schouten,John W
KW - Marketing
JA - Symposium for the Marketing of Higher Education
CY - Chicago, IL
U2 - c
U4 - 2721636353
ID - 2721636353
ER -
TY - JOUR
T1 - Do Certified Mail Third Wave Follow-Ups Really Boost Response Rates and Quality?
JF - Marketing Letters
Y1 - 2005
A1 - Schmidt,J. B.
A1 - Calantone,R.
A1 - Griffin,B.
A1 - Montoya,Mitzi
KW - Marketing
VL - 16
CP - 2
U2 - a
U4 - 112663205888
ID - 112663205888
ER -
TY - HEAR
T1 - HOG Tales, Jeep Trails, and Setting Sail
Y1 - 2005
A1 - McAlexander,Jim
KW - Marketing
JA - Faculty seminar
CY - Australia
U2 - c
U4 - 648605696
ID - 648605696
ER -
TY - HEAR
T1 - HOG tales, Jeep Trails, and Setting Sail
Y1 - 2005
A1 - McAlexander,Jim
KW - Marketing
JA - Faculty seminar
CY - Sydney Australia
U2 - c
U4 - 22619721729
ID - 22619721729
ER -
TY - JOUR
T1 - Human Performance Technology and Knowledge Management: A Case Study
JF - Performance Improvement Quarterly
Y1 - 2005
A1 - Massey,A. P.
A1 - Montoya,Mitzi
A1 - O'Driscoll,T.
KW - Marketing
VL - 18
CP - 2
U2 - a
U4 - 112663590912
ID - 112663590912
ER -
TY - CHAP
T1 - Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category
Y1 - 2005
A1 - Madrigal,Robert
A1 - Bee,Colleen
A1 - LaBarge,Monica
KW - Marketing
CY - New York, NY
U2 - d
U4 - 6262573057
ID - 6262573057
ER -
TY - JOUR
T1 - Building a University Brand Community: The Long-Term Impact of Shared Experiences
JF - Journal of Marketing for Higher Education
Y1 - 2004
A1 - McAlexander,Jim
A1 - Koenig,Hal
A1 - Schouten ,John W.
KW - Marketing
AB - Relationship marketing has made its way into the practices of university administrations. With it have also arrived many problems associated with the aggressive use of CRM technologies. One particularly effective and healthy approach to relationship marketing in higher education is to treat the university, with all of its stakeholders, as a brand community, and to pursue policies and programs to strengthen the relationships that define the community. With this paper, we examine an important class of relationship often neglected in the CRM literature, i.e., the relationships among the customers who support the brand and who ultimately give it its meaning and vitality. Specifically, we explore how the nature of relationships among students affects their long-term loyalty to a university. The results of a telephone survey of university alumni demonstrate the importance of certain types of university experiences on student relationships and, thereafter, on loyalty to their alma mater and their intentions to support the university in the future.
VL - 14
CP - 2
U2 - a
U4 - 648523776
ID - 648523776
ER -
TY - HEAR
T1 - Demand Generation in the IT Channel
Y1 - 2004
A1 - Kim,Steve
KW - Marketing
JA - Global Technology Distribution Council CEO Summit
CY - San Francisco, CA
U2 - c
U4 - 2471061505
ID - 2471061505
ER -
TY - CHAP
T1 - Marketing through Sports Entertainment: A Functional Approach
Y1 - 2004
A1 - Jones,Scott A.
A1 - Bee,Colleen
A1 - Burton,Rick
A1 - Kahle,Lynn
KW - Marketing
CY - Mahwah, NJ
U2 - d
U4 - 6262579201
ID - 6262579201
ER -
TY - HEAR
T1 - A New Direction for Branding
Y1 - 2004
A1 - Koenig,Hal
KW - Marketing
JA - Corvallis Chamber of Commerce, Business Connection
CY - Corvallis, OR
U2 - c
U4 - 647632896
ID - 647632896
ER -
TY - HEAR
T1 - A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study
Y1 - 2004
A1 - Koenig,Hal
A1 - Duncan,Lisa M.
A1 - Becker,Boris W.
KW - Marketing
JA - American Academy of Advertising Conference
CY - Baton Rouge, LA
U2 - c
U4 - 647624704
ID - 647624704
ER -
TY - JOUR
T1 - The Program Context of War News: Exploring Influences on Television Advertising Effectiveness
Y1 - 2004
A1 - Aiken,Damon
A1 - Malkewitz,Keven
A1 - Bowe,Darcy
KW - Marketing
U2 - a
U4 - 257902770176
ID - 257902770176
ER -
TY - HEAR
T1 - The Role of WOM Communication in Product Choice
Y1 - 2004
A1 - Knuff,David
A1 - Giese,Joan L
A1 - Spangenberg,Eric R
KW - Marketing
KW - OSU-Cascades
JA - Association for Consumer Research
CY - Portland, OR
U2 - c
U4 - 9047984129
ID - 9047984129
ER -
TY - HEAR
T1 - Why Consumers (Do Not) Buy 91 Wine
Y1 - 2004
A1 - Orth,Ulrich
KW - Marketing
JA - OSU Grapevine Research Days
CY - Corvallis, OR
U2 - c
U4 - 2459871233
ID - 2459871233
ER -
TY - JOUR
T1 - Because Time Matters: Temporal Coordination in Global Virtual Project Teams
JF - Journal of Management Information Systems
Y1 - 2003
A1 - Massey,A. P.
A1 - Montoya,Mitzi
A1 - Hung,Y.
KW - Marketing
VL - 19
CP - 4
U2 - a
U4 - 112664254464
ID - 112664254464
ER -
TY - HEAR
T1 - Building the Relationships of Brand Community in a Service Setting
Y1 - 2003
A1 - Koenig,Hal
A1 - McAlexander,Jim
KW - Marketing
JA - American Marketing Association Winter Educators' Conference
CY - Chicago, IL
U2 - c
U4 - 647628800
ID - 647628800
ER -
TY - JOUR
T1 - Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider
JF - Journal of the Academy of Marketing Science
Y1 - 2003
A1 - Montoya,Mitzi
A1 - Voss,G.
A1 - Grewal,D.
KW - Marketing
VL - 31
CP - 4
U2 - a
U4 - 112663859200
ID - 112663859200
ER -
TY - JOUR
T1 - The Impact of Dedicated NPD Resources on Firm Financial Performance
Y1 - 2003
A1 - Henard,David H.
A1 - McFadyen,M. Ann
A1 - Malkewitz,Keven
KW - Marketing
U2 - a
U4 - 257902772224
ID - 257902772224
ER -
TY - HEAR
T1 - Information Requirements of Marketing Academics and Practitioners
Y1 - 2003
A1 - Malkewitz,Keven
KW - Marketing
JA - Graduate Information Management and Library Science Students
U2 - c
U4 - 267791112192
ID - 267791112192
ER -
TY - JOUR
T1 - Interdependence and its Consequence in Distributor-Supplier Relationships: A Distributor Perspective Through Response Surface Approach
JF - Journal of Marketing Research
Y1 - 2003
A1 - Kim,Steve
A1 - Hsieh,Ping-Hung
KW - Marketing
KW - Supply Chain
AB - Interdependence and its consequences in marketing channels have received substantial research attention, but two issues remain unresolved. First, the validity of the extant methods to measure interdependence has not been verified, and those methods have not been contrasted. Second, the impact of interdependence on an outcome variable is difficult to analyze and its potential to provide managerial insight hampered. To address those gaps, the authors first review prior approaches. The review of prior approaches raises key methodological and theoretical issues in measuring interdependence and analyzing its impacts, including the additivity of distributor and supplier dependences for measurement of interdependence and the nonlinear functional forms of dependences for the impact of interdependence.The authors use the response surface approach (RSA) and derive three managerial insights that can be garnered from its use: interdependence for the highest (lowest) level of an outcome, directions for change in interdependence, and change in outcome when receding from the ideal combination. They apply RSA to the relationship between interdependence and three outcome variablesdistributor commitment, bilateral communication, and supplier controlin industrial distributor”supplier relationships and contrast it with previous methods. The empirical study results suggest that (a) distributors perceive differential effects of supplier dependence and distributor dependence on outcome variables and (b) highest magnitude and lowest asymmetry of interdependence do not lead to the highest distributor commitment or supplier control. From a distributor's standpoint, highest commitment and supplier control occur when distributor dependence is high and supplier dependence is modest. The following implications emerge: Distributor dependence and supplier dependence must be decoupled and treated separately. Distributor dependence can be encouraged and nurtured, while supplier dependence needs to be kept moderate. A supplier's too little or too great dependence on a distributor will deteriorate channel outcomes, at least from a distributor's point of view.
VL - XL
CP - 1
U2 - a
U4 - 646811648
ID - 646811648
ER -
TY - HEAR
T1 - Listening to the Customer
Y1 - 2003
A1 - McAlexander,Jim
KW - Marketing
JA - Innovation in the Forest Products Industry: New Processes, Business Systems, and Products
CY - Corvallis, OR
U2 - c
U4 - 648601600
ID - 648601600
ER -
TY - JOUR
T1 - Loyalty: The Influences of Satisfaction and Brand Community
JF - Journal of Marketing Theory and Practice
Y1 - 2003
A1 - McAlexander,Jim
A1 - Kim,Steve
A1 - Roberts,Scott
KW - Marketing
AB - This paper empirically explores the relative impacts of satisfaction, brand community integration, and consumer experience on customer loyalty as expressed by future purchase intentions and behavior. Data drawn from qualitative research and a survey of 1000 patrons of a Native American casino who indicate a willingness to engage in formal marketing relationships indicate that satisfaction yields to brand community integration as a key driver of loyalty. We discuss important implications of the findings for marketing theory and practice.
VL - 11
CP - 4
U2 - a
U4 - 648519680
ID - 648519680
ER -
TY - HEAR
T1 - Measuring Buyer Response to 91 Wine Branding Messages
Y1 - 2003
A1 - Orth,Ulrich
KW - Marketing
JA - Presentation to 91 Wine Advisory Board, Promotions Committee
CY - Salem, 91
U2 - c
U4 - 2459944961
ID - 2459944961
ER -
TY - CHAP
T1 - Persuasion by Design: The State of Expertise on Visual Influence Tactics
Y1 - 2003
A1 - Malkewitz,Keven
A1 - Wright,Peter
A1 - Friestad,Marian
KW - Marketing
U2 - d
U4 - 257902835712
ID - 257902835712
ER -
TY - JOUR
T1 - Purchasing Joins the NPD Team
JF - Research Technology Management: international journal of research management
Y1 - 2003
A1 - Di Benedetto,D.
A1 - Anthony,C.
A1 - Calantone,R. J.
A1 - VanAllen,E.
A1 - Montoya,Mitzi
KW - Marketing
VL - 46
CP - 4
U2 - a
U4 - 112668149760
ID - 112668149760
ER -
TY - HEAR
T1 - The Range of Self-Enforcing Agreement Use in Direct Business-to-Business Exchange Relationships
Y1 - 2003
A1 - Kim,Steve
A1 - Stump,Rodney L.
A1 - Joshi,Ashwin W.
KW - Marketing
JA - Winter AMA Marketing Educators’ Conference
CY - Orlando, Florida
U2 - c
U4 - 2450073601
ID - 2450073601
ER -
TY - HEAR
T1 - Wines and Lifestyles
Y1 - 2003
A1 - Orth,Ulrich
KW - Marketing
JA - Presentation to 91 Wine Advisory Board
CY - Salem, OR
U2 - c
U4 - 2459963393
ID - 2459963393
ER -
TY - RPRT
T1 - Administration of Physical Education and Sport Programs
Y1 - 2002
A1 - Veltri,Frank
KW - Marketing
U2 - d
U4 - 187051239424
ID - 187051239424
ER -
TY - HEAR
T1 - Advantageously Positioning 91 Wine
Y1 - 2002
A1 - Orth,Ulrich
KW - Marketing
JA - Presentation to 91 Wine Advisory Board, Research Committee
CY - Corvallis, OR
U2 - c
U4 - 2460063745
ID - 2460063745
ER -
TY - JOUR
T1 - Building Brand Community
JF - Journal of Marketing
Y1 - 2002
A1 - McAlexander,Jim
A1 - Schouten ,John
A1 - Koenig,Hal
KW - Marketing
AB - Drawing from ethnographic and quantitative work with owners of Jeep and Harley-Davidson vehicles, the authors examine the phenomenon of brand community as a potential basis for sustainable competitive advantage. The authors develop an expanded conceptualization of brand community and test its usefulness in both theory and practice. A brand community from a customer-experiential perspective is a fabric of relationships in which the customer is centrally situated. Crucial components of the brand community are customers' relationships with the brand, with the firm, with the product in use, and with fellow customers. The relationships that form a brand community develop in contexts that are dynamic and subject to marketing influence. Variables such as geographic concentration, richness of social context, duration of contact, and memberships in multiple or overlapping communities all mediate the experience of community. In this article, the authors examine the influence of brandfeststhat is, programs strategically designed to enhance customer experience with the brandon the many component relationships of a brand community. The results demonstrate that marketers can strengthen brand communities by facilitating shared customer experiences. Finally, this work yields a new and richer conceptualization of customer loyalty as integration in a brand community. According to the analysis, a customer's loyalty to a brand consists of the cumulative and holistic effect of all the relationships the customer experiences as a member of a brand community.
VL - 66
CP - 1
U2 - a
U4 - 647575552
ID - 647575552
ER -
TY - HEAR
T1 - Challenges Relative to Food Safety in School Foodservice
Y1 - 2002
A1 - Koenig,Hal
A1 - Giampaoli,Joan
A1 - Sneed,Jeannie
A1 - Cluskey,Mary
KW - Marketing
JA - California Dietetic Association Conference
CY - Riverside, CA.
U2 - c
U4 - 647636992
ID - 647636992
ER -
TY - HEAR
T1 - Craft Brews: Consumer Preferences and Psychographics
Y1 - 2002
A1 - Orth,Ulrich
KW - Marketing
JA - Presentation to Widmer Borthers Brewing Co.
CY - Portland, OR
U2 - c
U4 - 2460000257
ID - 2460000257
ER -
TY - JOUR
T1 - Creating Brand Equity Through Strategic Investments
JF - Journal of Private Equity
Y1 - 2002
A1 - Mishra,Chandra S.
A1 - Koenig,Hal
A1 - Gobeli,Dave
KW - Marketing
KW - Strategy & Entrepreneurship
AB - Brand equity is central to an understanding of the worth of any business, yet it exists in the minds of consumers as a mixture of awareness and image. To measure and understand how this equity is developed, mananged, and enhanced is central to all theories of value creation. This article looks at the concepts of brand identity, brand meaning, brand response, and brand relationship with an eye toward how the measure of brand equity correlates with and is influenced by technology equity, communication equity, and foreign strategic investments. Seventy-seven multinational firms are tracked through the years 1986-1988 and results are reported on based on R&D expenses, advertising costs, and investments in foreign subsidiaries.
VL - 5
CP - 2
U2 - a
U4 - 646094848
ID - 646094848
ER -
TY - JOUR
T1 - Cultural Differences in the Online Behavior of Consumers
JF - Communications of the ACM
Y1 - 2002
A1 - Chau,P. Y.K.
A1 - Cole,M.
A1 - Massey,A. P.
A1 - Montoya,Mitzi
A1 - O'Keefe,Robert M.
KW - Marketing
VL - 45
CP - 10
U2 - a
U4 - 112664580096
ID - 112664580096
ER -
TY - HEAR
T1 - Designing a meaningful symbol for 91 Wine
Y1 - 2002
A1 - Orth,Ulrich
KW - Marketing
JA - Presentation to the 91 Wine Advisory Board, Promotions Committee
CY - Portland, OR
U2 - c
U4 - 2460055553
ID - 2460055553
ER -
TY - JOUR
T1 - Do I Really Have To? User Acceptance of Mandated Technology
JF - European Journal of Information Systems
Y1 - 2002
A1 - Brown,S. A.
A1 - Massey,A. P.
A1 - Montoya,Mitzi
A1 - Burkman,J. R.
KW - Marketing
VL - 11
CP - 4
U2 - a
U4 - 112664848384
ID - 112664848384
ER -
TY - JOUR
T1 - The Effect of Social Networks on Resource Access and Business Start-Ups
JF - European Planning Studies
Y1 - 2002
A1 - Jenssen,Jan Inge
A1 - Koenig,Hal
KW - Marketing
VL - 10
CP - 8
U2 - a
U4 - 647571456
ID - 647571456
ER -
TY - HEAR
T1 - The Future of Branding
Y1 - 2002
A1 - Koenig,Hal
KW - Marketing
JA - Seed Research of 91, Summer Turf Conference
CY - Corvallis, OR
U2 - c
U4 - 647634944
ID - 647634944
ER -
TY - HEAR
T1 - The Great Debate: Design Research vs. Marketing Research
Y1 - 2002
A1 - McAlexander,Jim
A1 - Schouten,John
KW - Marketing
JA - Conference of the Western District of Industrial Designers Society of America.
CY - Industrial Designers Society of America
U2 - c
U4 - 648613888
ID - 648613888
ER -
TY - CONF
T1 - The Impact of Dedicated NPD Resources on Firm Financial Performance
Y1 - 2002
A1 - Henard,David H.
A1 - McFadyen,M. Ann
A1 - Malkewitz,Keven
KW - Marketing
U2 - b
U4 - 257903165440
ID - 257903165440
ER -
TY - HEAR
T1 - The Impact of Dedicated NPD Resources on Firm Financial Performance
Y1 - 2002
A1 - Henard,David
A1 - McFadyen,M. Ann
A1 - Malkewitz,Keven
KW - Marketing
JA - Marketing Science Institute (MSI) Winter Conference
U2 - c
U4 - 267791069184
ID - 267791069184
ER -
TY - HEAR
T1 - Intercustomer Relationships and Service Experiences: An Empirical Exploration
Y1 - 2002
A1 - Koenig,Hal
A1 - McAlexander,Jim
KW - Marketing
JA - American Marketing Association Winter Educator's Conference
CY - Chicago, IL
U2 - c
U4 - 647626752
ID - 647626752
ER -
TY - JOUR
T1 - Knowledge Management in Pursuit of Performance: Insigts from Nortel Networks
JF - MIS Quarterly
Y1 - 2002
A1 - Massey,A. P.
A1 - Montoya,Mitzi
A1 - O'Driscoll,T. M.
KW - Marketing
VL - 26
CP - 3
U2 - a
U4 - 112669603840
ID - 112669603840
ER -
TY - HEAR
T1 - The Marketing Canon
Y1 - 2002
A1 - Malkewitz,Keven
KW - Marketing
JA - Appalachian State University Graduate School of Business
U2 - c
U4 - 267791101952
ID - 267791101952
ER -
TY - HEAR
T1 - 91 Agriculture’s Image
Y1 - 2002
A1 - Orth,Ulrich
KW - Marketing
JA - Presentation to the Agribusiness Council of 91
CY - Carlton, OR
U2 - c
U4 - 2460035073
ID - 2460035073
ER -
TY - JOUR
T1 - Performance-centered Design of Knowledge-intensive Processes
JF - Journal of Management Information Systems
Y1 - 2002
A1 - Massey,A. P.
A1 - Montoya,Mitzi
A1 - O'Driscoll,T. M.
KW - Marketing
VL - 18
CP - 4
U2 - a
U4 - 112659316736
ID - 112659316736
ER -
TY - HEAR
T1 - Relative Influence in Marketing Channels: An Empirical Test of the Influence of Distributor Specialized Investments in an Eastern Versus Western Culture
Y1 - 2002
A1 - Kim,Steve
A1 - Stump,Rodney L.
A1 - Oh,Changho
KW - Marketing
JA - Multicultural Marketing Conference
CY - Valencia, Spain
U2 - c
U4 - 2450085889
ID - 2450085889
ER -
TY - JOUR
T1 - School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs
JF - Journal of Child Nutrition & Management
Y1 - 2002
A1 - Giampaoli,Joan
A1 - Sneed,Jeannie
A1 - Cluskey,Mary
A1 - Koenig,Hal
KW - Marketing
AB - Food safety is an important part of providing school children with acceptable, safe, and nutritious meals. There is evidence that improvements are needed in the area of food safety in schools, and that few schools have implemented Hazard Analysis Critical Control Point (HACCP) programs. The purposes of this study were to determine the attitudes of school foodservice directors toward food safety and the use of HACCP programs in school foodservice and to identify the challenges to implementing food safety and HACCP programs.A focus group was conducted to generate a list of challenges to implementing food safety and HACCP programs. As a result, a three-part written questionnaire was developed. For Part 1, school foodservice directors' attitudes toward food safety and HACCP programs were determined. For Part 2, the challenges to implementing food safety and HACCP were investigated. For Part 3, demographic information about directors and their districts was collected. Questionnaires were mailed to a randomly selected national sample of 800 district school foodservice directors. A total of 461 questionnaires were returned for a response rate of 58%. Factor analysis was conducted on 11 attitude and 19 challenge statements to determine any underlying factors. The significant factors that emerged for the attitude scale were HACCP disadvantages, certification advantages, and certification disadvantages. Three significant factors emerged for the challenges scale: resource management, employee motivation, and employee confidence. Multiple regression analysis was used to determine relationships among variables. The school foodservice directors responding to the questionnaire either did not perceive the challenges identified by the focus group as problematic in their district, or they were unsure if these challenges impacted their district. In general, the directors had a positive attitude about food safety and the use of HACCP programs in their districts. However, the majority (70%) of directors did not have a HACCP program in place, and many were unsure of what HACCP was or how to apply it in their operations. In response to an open-ended question about how food safety could be improved in their district, 29% of the directors indicated that they needed more time and 22% indicated that more money was needed for training. Other areas mentioned included improved employee attitudes and incentives, facilities/equipment modifications, increased staffing, and more training. It is apparent that school foodservice directors need assistance in developing and implementing HACCP programs. Mentoring of younger school foodservice directors and providing HACCP resource materials would support HACCP implementation.
VL - 26
UR - http://docs.schoolnutrition.org/newsroom/jcnm/02spring/
CP - 1
U2 - a
U4 - 647579648
ID - 647579648
ER -
TY - HEAR
T1 - Search and Collaboration: A Two-sided Buying Behavior in High Technology Markets
Y1 - 2002
A1 - Kim,Steve
A1 - Kim,Hyunchul
A1 - Yamada,Tetsuya
KW - Marketing
JA - Winter AMA Marketing Educators’ Conference
U2 - c
U4 - 2450092033
ID - 2450092033
ER -
TY - HEAR
T1 - The communicators’ role in promoting organically grown products
Y1 - 2001
A1 - Orth,Ulrich
KW - Marketing
JA - Presentation to Kassel University, Dept. of Agriculture, International Development and Organic Production
CY - Witzenhausen/Germany
U2 - c
U4 - 2462199809
ID - 2462199809
ER -
TY - HEAR
T1 - Contemporary Marketing Research
Y1 - 2001
A1 - Orth,Ulrich
KW - Marketing
JA - Presentation to 91 Association of Nurserymen / Marketing Committee
CY - Aurora, OR
U2 - c
U4 - 2460088321
ID - 2460088321
ER -
TY - JOUR
T1 - Cultural Perceptions of Task-Technology Fit
JF - Communications of the ACM
Y1 - 2001
A1 - Massey,A. P.
A1 - Montoya,Mitzi
A1 - Hung,C.
A1 - Ramesh,V.
KW - Marketing
VL - 44
CP - 12
U2 - a
U4 - 112665237504
ID - 112665237504
ER -
TY - JOUR
T1 - De l’intégration des perspectives opérationnelles et marketing sur l’innovation produit
JF - Recherche et Applications en Marketing
Y1 - 2001
A1 - Tatikonda,M. V.
A1 - Montoya,Mitzi
KW - Marketing
VL - 16
CP - 4
U2 - a
U4 - 112665110528
ID - 112665110528
ER -
TY - HEAR
T1 - Enhancing Technology Management Through Alliances
Y1 - 2001
A1 - Gobeli,Dave
A1 - Koenig,Hal
KW - Marketing
KW - Strategy & Entrepreneurship
JA - Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology
U2 - c
U4 - 646117376
ID - 646117376
ER -
TY - HEAR
T1 - Enhancing the E-Business Value Sequence Through R&D
Y1 - 2001
A1 - Gobeli,Dave
A1 - Koenig,Hal
KW - Marketing
KW - Strategy & Entrepreneurship
JA - Portland International Conference on Management of Engineering and Technology
CY - Portland, OR
U2 - c
U4 - 646111232
ID - 646111232
ER -
TY - HEAR
T1 - Ethnographic Research as a Tool for Gauging Customer Experiences
Y1 - 2001
A1 - McAlexander,Jim
KW - Marketing
JA - Conference on Customer Satisfaction Education
CY - Milwaukee, WI
U2 - c
U4 - 648611840
ID - 648611840
ER -
TY - JOUR
T1 - An Examination of the Effect of Perceived Technological Uncertainty on Japanese New Product Development
JF - Academy of Management Journal
Y1 - 2001
A1 - Song,X. M.
A1 - Montoya,Mitzi
KW - Marketing
VL - 44
CP - 1
U2 - a
U4 - 112665286656
ID - 112665286656
ER -
TY - HEAR
T1 - Food Safety and HACCP Challenges in School Foodservice
Y1 - 2001
A1 - Koenig,Hal
A1 - Giampaoli,Joan
A1 - Sneed,Jeannie
A1 - Cluskey,Mary
KW - Marketing
JA - American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports
CY - St. Louis, MO
U2 - c
U4 - 647639040
ID - 647639040
ER -
TY - JOUR
T1 - Getting it Together: Temporal Coordination and Conflict Management in Global Virtual Teams
JF - Academy of Management Journal
Y1 - 2001
A1 - Montoya,Mitzi
A1 - Massey`,A. P.
A1 - Song,M.
KW - Marketing
VL - 44
CP - 6
U2 - a
U4 - 112664944640
ID - 112664944640
ER -
TY - JOUR
T1 - The Influence of Project Execution Factors on Operational and Market Outcomes in New Product Development
JF - Management Science
Y1 - 2001
A1 - Tatikonda,M. V.
A1 - Montoya,Mitzi
KW - Marketing
VL - 47
CP - 1
U2 - a
U4 - 112665001984
ID - 112665001984
ER -
TY - HEAR
T1 - Interpersonal Dependence and Efficiency of Interfirm Exchange: A Cross-National Study of Industrial Distributor ” Supplier Relationships
Y1 - 2001
A1 - Kim,Steve
KW - Marketing
JA - Winter AMA Marketing Educators’ Conference
U2 - c
U4 - 2450122753
ID - 2450122753
ER -
TY - HEAR
T1 - A Model of Self-Enforcing Agreement Use in Business-to-Business Exchange Relationships
Y1 - 2001
A1 - Kim,Steve
A1 - Stump,Rodney L.
A1 - Joshi,Ashwin
KW - Marketing
JA - IMP conference on Industrial Marketing
CY - Bergen, Norway
U2 - c
U4 - 2450108417
ID - 2450108417
ER -
TY - JOUR
T1 - New Product Development Decision-Making Effectiveness: Comparing Individuals, Face-to-Face Teams, and Virtual Teams
JF - Decision Sciences
Y1 - 2001
A1 - Schmidt,J. B.
A1 - Montoya,Mitzi
A1 - Massey,A.
KW - Marketing
VL - 32
CP - 4
U2 - a
U4 - 112664885248
ID - 112664885248
ER -
TY - HEAR
T1 - Psychographic Segmentation of Visitors to Southern Moravia.
Y1 - 2001
A1 - Orth,Ulrich
KW - Marketing
JA - International Conference Region - Services - Travel Industry
CY - Ostrava/ Czech Republic
U2 - c
U4 - 2462220289
ID - 2462220289
ER -
TY - JOUR
T1 - Reaping the Benefits of Innovative IT: The Long and Winding Road
JF - IEEE Transactions on Engineering Management
Y1 - 2001
A1 - Massey ,A. P.
A1 - Montoya,Mitzi
A1 - Brown,S.
KW - Marketing
VL - 48
CP - 3
U2 - a
U4 - 112665384960
ID - 112665384960
ER -
TY - JOUR
T1 - Reengineering the Customer Relationship: Leveraging Knowledge Assets at IBM
JF - Decision Support Systems
Y1 - 2001
A1 - Massey,A. P.
A1 - Montoya,Mitzi
A1 - Holcom,K.
KW - Marketing
VL - 32
CP - 2
U2 - a
U4 - 112665169920
ID - 112665169920
ER -
TY - HEAR
T1 - Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators
Y1 - 2001
A1 - Koenig,Hal
A1 - Schneider,Connie L.
A1 - Cluskey,Mary
KW - Marketing
JA - American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports
CY - St. Louis, MO
U2 - c
U4 - 647641088
ID - 647641088
ER -
TY - JOUR
T1 - University Experiences, the Student-College Relationship, and Alumni Support
JF - Journal of Marketing for Higher Education
Y1 - 2001
A1 - McAlexander,Jim
A1 - Koenig,Hal
KW - Marketing
AB - University administrators have begun to more aggressively adopt many of the techniques associated with relationship marketing. This would seem like a perfect strategy for a university as loyal alumni can do such things as offer personal recommendations to help build enrollments, participate in alumni functions, purchase universitybranded products, and enroll in professional education courses. However, there are many unexamined questions regarding the nature and impact of alumni relationships with the university. This paper explores the impacts of the alumni-university relationship and alumni assessments of their college experiences on important expressions of loyalty. A sample of alumni who had graduated three to eight years prior to the study completed a telephone survey. The results provide support for the impact of these variables on current behavior and behavioral intentions. Implications of these findings for university marketers are discussed.
VL - 10
CP - 3
U2 - a
U4 - 647569408
ID - 647569408
ER -
TY - HEAR
T1 - University Experiences, the Student-College Relationship, and Survey
Y1 - 2001
A1 - Koenig,Hal
KW - Marketing
JA - Student Affairs Assessment Showcase, 91
CY - Corvallis, OR
U2 - c
U4 - 647630848
ID - 647630848
ER -
TY - JOUR
T1 - Applying Performance Support Technology in the Fuzzy Front End of NPD
JF - Journal of Product Innovation Management
Y1 - 2000
A1 - Montoya,Mitzi
A1 - O'Driscoll,T.
KW - Marketing
VL - 17
CP - 2
U2 - a
U4 - 112665419776
ID - 112665419776
ER -
TY - JOUR
T1 - A Cross-Cultural Exploration of Subcultures of Consumption
JF - Research in Consumer Behavior
Y1 - 2000
A1 - McAlexander,Jim
A1 - Fushimi,Katsu
A1 - Schouten,John
KW - Marketing
VL - 9
U2 - a
U4 - 648517632
ID - 648517632
ER -
TY - HEAR
T1 - A Cross-national Comparative Study on Interdependence Structure and Distributor Attitudes: Industrial Product Channels in the United States and Japan
Y1 - 2000
A1 - Kim,Steve
KW - Marketing
JA - AMA Winter Marketing Educators’ Conference
CY - San Antonio, TX
U2 - c
U4 - 2450161665
ID - 2450161665
ER -
TY - CONF
T1 - Everyday Knowledge about Visual Persuasion
Y1 - 2000
A1 - Malkewitz,Keven
A1 - Wright,Peter
A1 - Friestad,Marian
KW - Marketing
U2 - b
U4 - 257903167488
ID - 257903167488
ER -
TY - HEAR
T1 - Everyday Knowledge about Visual Persuasion
Y1 - 2000
A1 - Malkewitz,Keven
A1 - Wright,Peter
A1 - Friestad ,Marian
KW - Marketing
JA - Advertising and Consumer Psychology: Visual Persuasion Conference
U2 - c
U4 - 267791071232
ID - 267791071232
ER -
TY - JOUR
T1 - From Experience: Applying Performance Support Technology in the Fuzzy Front End of NPD
JF - Journal of Product Innovation Management
Y1 - 2000
A1 - Montoya,Mitzi
A1 - O'Driscoll,T.
KW - Marketing
VL - 17
CP - 2
U2 - a
U4 - 112669663232
ID - 112669663232
ER -
TY - JOUR
T1 - From the User Interface to the Customer Interface: Results from a Global Experiment
JF - International Journal of Human-Computer Studies
Y1 - 2000
A1 - O'Keefe,R. M.
A1 - Cole,M.
A1 - Chau,P.
A1 - Massey,A. P.
A1 - Montoya,Mitzi
A1 - Perry,M.
KW - Marketing
VL - 53
CP - 4
U2 - a
U4 - 112665516032
ID - 112665516032
ER -
TY - HEAR
T1 - A Harley-Davidson Story: Marketing and Building Customer Relationships
Y1 - 2000
A1 - McAlexander,Jim
KW - Marketing
JA - Presentation to the Salem Area Chamber of Commerce
CY - Salem, OR
U2 - c
U4 - 648603648
ID - 648603648
ER -
TY - HEAR
T1 - Impact of R&D on Performance
Y1 - 2000
A1 - Gobeli,Dave
A1 - Mishra,C.
A1 - Koenig,Hal
KW - Marketing
KW - Strategy & Entrepreneurship
JA - Financial Management Association Conference
CY - Seattle, WA
U2 - c
U4 - 646113280
ID - 646113280
ER -
TY - HEAR
T1 - International Marketing
Y1 - 2000
A1 - Elton,Mark
KW - Marketing
KW - MBA
JA - Seminar on International Marketing to Midlevel Managers
CY - Bogota, Colombia
U2 - c
U4 - 645982208
ID - 645982208
ER -
TY - HEAR
T1 - Presentation of a Marketing Research Consulting business
Y1 - 2000
A1 - Sanchez,Roberto
KW - Marketing
JA - Presentation to Eugene Chamber of Commerce
CY - Eugene, OR
U2 - c
U4 - 649453568
ID - 649453568
ER -
TY - HEAR
T1 - Presentation of a Marketing Research Consulting business
Y1 - 2000
A1 - Sanchez,Roberto
KW - Marketing
JA - Presentation to Salem Chamber of Commerce
CY - Salem, OR
U2 - c
U4 - 649451520
ID - 649451520
ER -
TY - HEAR
T1 - Presentation of a Marketing Research Consulting business
Y1 - 2000
A1 - Sanchez,Roberto
KW - Marketing
JA - Presentation to the Corvallis Chamber of Commerce
CY - Corvallis, OR
U2 - c
U4 - 649449472
ID - 649449472
ER -
TY - HEAR
T1 - Presentation to Chambers of Commerce/Kiwanis/Rotary Clubs
Y1 - 2000
A1 - Elton,Mark
KW - Marketing
KW - MBA
JA - Several Chamber of Commerce type groups including, Kiwanis and Rotary.
U2 - c
U4 - 645984256
ID - 645984256
ER -
TY - HEAR
T1 - The Branding of An Alumni Association
Y1 - 1999
A1 - McAlexander,Jim
KW - Marketing
JA - Conference of the Council for Advancement and Support of Education
CY - Portland, OR
U2 - c
U4 - 648615936
ID - 648615936
ER -
TY - JOUR
T1 - A Model for Segment Selection in Industrial Product-Markets
JF - Marketing Science
Y1 - 1999
A1 - Montoya,Mitzi
A1 - Calantone,R.
KW - Marketing
VL - 18
CP - 3
U2 - a
U4 - 112665569280
ID - 112665569280
ER -
TY - HEAR
T1 - Strategic Value of Technology and Brand Equity
Y1 - 1999
A1 - Gobeli,Dave
A1 - Mishra,C.
A1 - Koenig,Hal
KW - Marketing
KW - Strategy & Entrepreneurship
JA - International Conference on Valuation of Intangible Assets in Global Operations
CY - New Jersey
U2 - c
U4 - 646121472
ID - 646121472
ER -
TY - HEAR
T1 - Two Stage Internalization Framework for Multinational Corporations
Y1 - 1999
A1 - Gobeli,Dave
A1 - Koenig,Hal
KW - Marketing
KW - Strategy & Entrepreneurship
JA - Academy of International Business Conference
CY - South Carolina
U2 - c
U4 - 646123520
ID - 646123520
ER -
TY - JOUR
T1 - Critical Development Activities for Really New versus Incremental Products
JF - Journal of Product Innovation Management
Y1 - 1998
A1 - Song,X. M.
A1 - Montoya,Mitzi
KW - Marketing
VL - 15
CP - 2
U2 - a
U4 - 112666087424
ID - 112666087424
ER -
TY - JOUR
T1 - Managing Conflict in Software Development Teams: A Multi-Level Analysis
JF - Journal of Product Innovation Management
Y1 - 1998
A1 - Gobeli,Dave
A1 - Koenig,Hal
A1 - Bechinger ,Iris
KW - Marketing
KW - Strategy & Entrepreneurship
AB - For a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in-depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD efforts free from the business-as-usual doldrums. However, management must ensure that conflict remains on a healthy level.David H. Gobeli, Harold F. Koenig, and Iris Bechinger note that conflict must be managed not only to increase the satisfaction of project team members, but also to achieve strategic project success. To provide better understanding of the important issues in conflict management, they examine the effects of three conflict factors on software development project success: context, conflict intensity, and conflict management style. Using survey responses from 117 software professionals and managers, they develop a multi-level framework of success versus conflict for team-based, software development projects. Within this framework, they examine context, conflict intensity, and conflict management approaches at the team and organization levels. For the participants in this study, unresolved conflict has a strong, negative effect on overall software product success and customer satisfaction. Project team member satisfaction decreases substantially with higher intensity conflict at the organization level, and even more strongly at the project level. For the respondents to this study, the combined effects of conflict intensity and conflict management style on project success are significant, but they are not as great as the combined effects of such context variables as company goals, group dynamics, and management support. Two conflict management stylesconfronting and give and takehave beneficial effects on success at the organization level for the firms in this study. Smoothing, withdrawal, and forcing all have negative effects, although only forcing has a statistically significant negative effect. In general terms, the results suggest that management should guard against frequent use of the dysfunctional management styleswithdrawal, smoothing, and forcing. The results suggest that emphasis on confrontationthat is, true problem solvingis essential at the project level, even if a give-and-take style is better tolerated at the organization level.
VL - 15
CP - 5
U2 - a
U4 - 647587840
ID - 647587840
ER -
TY - JOUR
T1 - Managing Conflict in Software Development Teams: A Multi-Level Analysis
JF - Journal of Product Innovation Management
Y1 - 1998
A1 - Gobeli,Dave
A1 - Koenig,Hal
A1 - Bechinger ,Iris
KW - Marketing
KW - Strategy & Entrepreneurship
AB - For a new product development (NPD) organization, a little conflict can be a good thing. Healthy disagreements can push project team members or different functional groups in an organization to pursue more in-depth, insightful analysis. This type of creative tension can help to engender an environment that encourages innovation and thus keeps NPD efforts free from the business-as-usual doldrums. However, management must ensure that conflict remains on a healthy level.David H. Gobeli, Harold F. Koenig, and Iris Bechinger note that conflict must be managed not only to increase the satisfaction of project team members, but also to achieve strategic project success. To provide better understanding of the important issues in conflict management, they examine the effects of three conflict factors on software development project success: context, conflict intensity, and conflict management style. Using survey responses from 117 software professionals and managers, they develop a multi-level framework of success versus conflict for team-based, software development projects. Within this framework, they examine context, conflict intensity, and conflict management approaches at the team and organization levels. For the participants in this study, unresolved conflict has a strong, negative effect on overall software product success and customer satisfaction. Project team member satisfaction decreases substantially with higher intensity conflict at the organization level, and even more strongly at the project level. For the respondents to this study, the combined effects of conflict intensity and conflict management style on project success are significant, but they are not as great as the combined effects of such context variables as company goals, group dynamics, and management support. Two conflict management stylesconfronting and give and takehave beneficial effects on success at the organization level for the firms in this study. Smoothing, withdrawal, and forcing all have negative effects, although only forcing has a statistically significant negative effect. In general terms, the results suggest that management should guard against frequent use of the dysfunctional management styleswithdrawal, smoothing, and forcing. The results suggest that emphasis on confrontationthat is, true problem solvingis essential at the project level, even if a give-and-take style is better tolerated at the organization level.
VL - 15
CP - 5
U2 - a
U4 - 647587840
ID - 647587840
ER -
TY - JOUR
T1 - On-Line Focus Groups: Conceptual Issues and A Research Tool
JF - European Journal of Marketing
Y1 - 1998
A1 - Montoya,Mitzi
A1 - Massey,A. P.
A1 - Clapper,D.
KW - Marketing
VL - 32
CP - 7/8
U2 - a
U4 - 112666132480
ID - 112666132480
ER -
TY - JOUR
T1 - Sustainable Forestry, Swedish Style, for Europe's Greening Market
JF - Journal of Forestry
Y1 - 1998
A1 - Hansen,Eric N.
A1 - Fletcher,Richard
A1 - McAlexander,Jim
KW - Marketing
AB - Worldwide, forestry is evolving as it reflects change in the way society values forests and forest products. Companies are reacting in a variety of ways. Stora, a large, integrated Swedish company, has implemented ecological landscape planning and begun to certify its ownership under the Forest Stewardship Council system. Actions like Stora's are important for professional foresters to follow as they provide insight into ways for improving the image of forestry and indicate how global competitive forces may develop.
VL - 96
CP - 3
U2 - a
U4 - 648534016
ID - 648534016
ER -
TY - JOUR
T1 - Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of Marketing, R&D, and Manufacturing Perspectives
JF - Journal of Product Innovation Management
Y1 - 1997
A1 - Song,X. M.
A1 - Montoya,Mitzi
A1 - Schmidt,J. B.
KW - Marketing
VL - 14
CP - 1
U2 - a
U4 - 112666214400
ID - 112666214400
ER -
TY - JOUR
T1 - Comparison of the regional expression of nicotinic acetylcholine receptor alpha-7 mRNA and I-125-alpha-bungarotoxin binding in human postmortem brain
JF - Journal of Comparative Neurology
Y1 - 1997
A1 - Breese,Charles
A1 - Adams,C.
A1 - Logel,Judy
A1 - Drebing,Carla
A1 - Rollins,Yvonne
A1 - Barnhart,Michelle
A1 - Sullivan,Bernadette
A1 - DeMasters,Bette
A1 - Freedman,Robert
A1 - Leonard,Sherry
KW - Marketing
VL - 387
CP - 3
U2 - a
U4 - 124256227328
ID - 124256227328
ER -
TY - HEAR
T1 - Demand for Third-Party Certified Wood Products: A Case Study of the US and UK
Y1 - 1997
A1 - McAlexander,Jim
A1 - Hansen,Eric
KW - Marketing
JA - International Union of Forestry Research Organizations Conference
CY - Pullman, Washington
U2 - c
U4 - 648617984
ID - 648617984
ER -
TY - HEAR
T1 - Marketing in the Graduate Curriculum
Y1 - 1997
A1 - McAlexander,Jim
KW - Marketing
JA - Presentation to delegation from Thailand
CY - Corvallis, OR
U2 - c
U4 - 648638464
ID - 648638464
ER -
TY - HEAR
T1 - Product Success and Conflict in the Software Industry
Y1 - 1997
A1 - Koenig,Hal
A1 - Bechinger,Iris
A1 - Gobeli,Dave
KW - Marketing
KW - Strategy & Entrepreneurship
JA - College of Business Friday Seminar Series
CY - Corvallis, OR
U2 - c
U4 - 647677952
ID - 647677952
ER -
TY - HEAR
T1 - Researching Customer Interests and Market Opportunities
Y1 - 1997
A1 - Koenig,Hal
KW - Marketing
JA - Marketing Section- Professional Management Institute
CY - Corvallis, OR
U2 - c
U4 - 647675904
ID - 647675904
ER -
TY - HEAR
T1 - Retailer Efforts for Sustainable Forest Products
Y1 - 1997
A1 - McAlexander,Jim
A1 - Hansen ,Eric
KW - Marketing
JA - Forest Products Society Meeting
CY - Vancouver, B.C.
U2 - c
U4 - 648620032
ID - 648620032
ER -
TY - JOUR
T1 - The Role of Marketing in Developing Successful New Products in South Korea And Taiwan
JF - Journal of International Marketing
Y1 - 1997
A1 - Song,X. M.
A1 - Montoya,Mitzi
A1 - Schmidt,J. B.
KW - Marketing
VL - 5
CP - 3
U2 - a
U4 - 112666171392
ID - 112666171392
ER -
TY - JOUR
T1 - Site Selection by Professional Service Providers: The Case of Dental Practices
JF - Journal of Marketing Theory and Practice
Y1 - 1997
A1 - Becker,Boris
A1 - Kaldenburg ,Dennis
A1 - McAlexander,Jim
KW - Marketing
AB - Examines the association between the characteristics of practice sites for professional service providers and both practitioner satisfaction and practice performance. Aesthetic characteristics of site relating to practitioner satisfaction; Elements of a differentiation strategy.
VL - 5
U2 - a
U4 - 648536064
ID - 648536064
ER -
TY - HEAR
T1 - Home Depot/Sainsbury, Preliminary Results
Y1 - 1996
A1 - McAlexander,Jim
A1 - Hansen,Eric
KW - Marketing
JA - Sustainable Forestry Business Case Studies
CY - Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois
U2 - c
U4 - 648622080
ID - 648622080
ER -
TY - HEAR
T1 - Interpersonal Relationships Within the Context of the Commercial Marketplace
Y1 - 1996
A1 - McAlexander,Jim
A1 - Schouten,John W.
KW - Marketing
JA - International Network on Personal Relationships
U2 - c
U4 - 648626176
ID - 648626176
ER -
TY - HEAR
T1 - Marketing Research: An Overview
Y1 - 1996
A1 - Koenig,Hal
KW - Marketing
JA - 91 Association of Convention and Visitor Bureaus' Fall Conference
CY - Corvallis OR
U2 - c
U4 - 647663616
ID - 647663616
ER -
TY - HEAR
T1 - Material Possessions and the Divorce Experience
Y1 - 1996
A1 - McAlexander,Jim
A1 - Schouten ,John W.
KW - Marketing
JA - International Network on Personal Relationships
U2 - c
U4 - 648624128
ID - 648624128
ER -
TY - HEAR
T1 - Close to the Customer: Gonzo Research in an Age of Quality
Y1 - 1995
A1 - McAlexander,Jim
KW - Marketing
JA - Presentation to the Portland Rotary Club
CY - Portland, OR
U2 - c
U4 - 648628224
ID - 648628224
ER -
TY - HEAR
T1 - Information Technology in the Classroom: What Can You Do Today, What Might You Do Tomorrow?
Y1 - 1995
A1 - Koenig,Hal
KW - Marketing
JA - Western Marketing Educators' Association Conference
CY - San Diego, CA
U2 - c
U4 - 647643136
ID - 647643136
ER -
TY - HEAR
T1 - Marketing ” Beyond the Spit
Y1 - 1995
A1 - Koenig,Hal
KW - Marketing
JA - Llama Association of North America Expo and Conference
CY - Boise, ID
U2 - c
U4 - 647665664
ID - 647665664
ER -
TY - JOUR
T1 - Measuring the sources of marketing channel power: A comparison of alternative approaches
JF - International Journal of Research in Marketing
Y1 - 1995
A1 - Brown,James R.
A1 - Johnson,Jean L.
A1 - Koenig,Hal
KW - Marketing
AB - Researchers have employed two alternative approaches in measuring the sources of marketing channel power: (1) an indirect assessment through assistances and punishments and (2) a direct measurement of each specific power source. This study compares empirically the construct validity of both approaches. The results indicate that the reliability, the content validity, the within-method and across-method convergent validity, and the discriminant validity of both approaches are acceptable. While the a priori dimensionality of the direct approach was recovered, a dimension not hypothesized was found for the indirect approach to power source measurement. Because the direct power source measures were significantly related to the attributions of power while the indirect ones were not, the direct approach demonstrated better nomological validity. We were not, however, able to assess the impact of shared methods variance upon the validity of these measurement approaches. Overall, the direct approach to measuring the sources of marketing channel power appears to have greater construct validity.
VL - 12
CP - 4
U2 - a
U4 - 647589888
ID - 647589888
ER -
TY - JOUR
T1 - Subcultures of Consumption: An Ethnography of the New Bikers
JF - Journal of Consumer Research
Y1 - 1995
A1 - Schouten ,John
A1 - McAlexander,Jim
KW - Marketing
AB - This article introduces the subculture of consumption as an analytic category through which to better understand consumers and the manner in which they organize their lives and identities. Recognizing that consumption activities, product categories, or even brands may serve as the basis for interaction and social cohesion, the concept of the subculture of consumption solves many problems inherent in the use of ascribed social categories as devices for understanding consumer behavior. This article is based on three years of ethnographic fieldwork with Harley-Davidson motorcycle owners. A key feature of the fieldwork was a process of progressive contextualization of the researchers from outsiders to insiders situated within the subculture. Analysis of the social structure, dominant values, and revealing symbolic behaviors of this distinct, consumption-oriented subculture have led to the advancement of a theoretical framework that situates subcultures of consumption in the context of modem consumer culture and discusses, among other implications, a symbiosis between such subcultures and marketing institutions. Transferability of the principal findings of this research to other subcultures of consumption is established through comparisons with ethnographies of other self-selecting, consumption-oriented subcultures.
VL - 22
CP - 1
U2 - a
U4 - 648538112
ID - 648538112
ER -
TY - JOUR
T1 - Determinants of New Product Performance: A Review and Meta-Analysis
JF - Journal of Product Innovation Management
Y1 - 1994
A1 - Montoya,Mitzi
A1 - Calantone,R.
KW - Marketing
VL - 11
CP - 5
U2 - a
U4 - 112666230784
ID - 112666230784
ER -
TY - HEAR
T1 - Evaluating Formal Student Writing
Y1 - 1994
A1 - Koenig,Hal
KW - Marketing
JA - Writing Intensive Curriculum Faculty Seminar
CY - Corvallis, OR
U2 - c
U4 - 647680000
ID - 647680000
ER -
TY - JOUR
T1 - Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?
JF - Public Opinion Quarterly
Y1 - 1994
A1 - Kaldenberg,Dennis O.
A1 - Koenig,Hal
A1 - Becker ,Boris W.
KW - Marketing
AB - The article presents information on a study conducted by the researchers to examine whether the rate and quality of response to a mail survey, directed to the elderly, is in any way affected by the age of the potential respondent. Quality of the responses, in this context, is defined as the percent of missing responses to different question formats and the extent to which the questionnaires for given age groups are completed by a proxy. In this study a random sample of size 1,000 was drawn from a population of 23,000 retired public employees in the files of an insurance services provider based in a large western city. The results of this study indicated that age, within an elderly population, does have a significant impact on response rate to a mail questionnaire. On average, the response rate fell more than 0.5 percentage points for each unit of measure of age. The influence of age on response quality is less clear. For four of the five question formats, a significant positive relationship was found between age and amount of missing data.
VL - 58
CP - 1
U2 - a
U4 - 647593984
ID - 647593984
ER -
TY - JOUR
T1 - The Measurement of Service Quality in Healthcare: An Examination of Dental Practices
JF - Journal of Health Care Marketing
Y1 - 1994
A1 - Koenig,Hal
A1 - McAlexander,Jim
KW - Marketing
U2 - a
U4 - 28691116033
ID - 28691116033
ER -
TY - JOUR
T1 - Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems
JF - Hospital & Health Services Administration
Y1 - 1994
A1 - Koenig,Hal
A1 - Kleinsorge,Ilene
KW - Accounting
KW - Marketing
VL - 39
CP - 4
U2 - a
U4 - 647591936
ID - 647591936
ER -
TY - JOUR
T1 - Service Quality Measurement
JF - Journal of Health Care Marketing
Y1 - 1994
A1 - McAlexander,Jim
A1 - Kaldenburg ,Dennis
A1 - Koenig,Hal
KW - Marketing
AB - Extending the research on service quality in health care, the authors examine the efficacy of four models for measuring service quality and conclude that SERVPERF methods are superior to SERVQUAL methods. Their study found that dental patients' assessments of overall service quality were strongly influenced by assessments of provider performance. Furthermore, an examination into the causal order between perceptions of overall service quality and patient satisfaction reveals such strong reciprocal influences that it's impossible to conclude that one empirically precedes the other. Finally, the authors found that purchase intentions are influenced by both patient satisfaction and patient assessments of overall service quality.
VL - 14
U2 - a
U4 - 648540160
ID - 648540160
ER -
TY - HEAR
T1 - Subcultures of Consumption: Implications for Marketing
Y1 - 1994
A1 - McAlexander,Jim
KW - Marketing
JA - Presentation OSU Portland Center
U2 - c
U4 - 648630272
ID - 648630272
ER -
TY - JOUR
T1 - When Knowledge Levels Vary, Why Not Try Hypermedia
JF - Marketing Education Review
Y1 - 1994
A1 - Koenig,Hal
KW - Marketing
AB - A percentage of students believe that the final exam is the signal to forget what was taught in prerequisite classes. This can be a serious problem when subsequent courses rely on this information. However, with some imagination and time, an instructor can create an hypermedia tutorial for review that students actually might enjoy using. Hypermedia applications are not used widely in many disciplines, but are accepted readily by a generation of students raised on television, and are an effective method for presenting different types of information and providing both supplemental and remedial information to students. The author discusses hypermedia and provides several ideas that could be developed into hypermedia supplements for marketing classes. In addition, he discusses an application used in an upper division class and presents student reaction. The author concludes with a brief discussion of hardware, software, and lime commitment required to develop hypermedia applications.
VL - 4
CP - 1
U2 - a
U4 - 647596032
ID - 647596032
ER -
TY - JOUR
T1 - Yellow Pages Usage by Professionals: An Exploratory Study of Dentists
JF - Health Marketing Quarterly
Y1 - 1994
A1 - Becker,Boris
A1 - Kaldenberg ,Dennis
A1 - McAlexander,Jim
KW - Marketing
VL - 12
CP - 2
U2 - a
U4 - 648542208
ID - 648542208
ER -
TY - HEAR
T1 - Antecedents of Power in a Channel of Distribution
Y1 - 1993
A1 - Koenig,Hal
KW - Marketing
JA - AMA Winter Educators' Conference
CY - Newport Beach, CA
U2 - c
U4 - 647645184
ID - 647645184
ER -
TY - JOUR
T1 - Applying Total Quality Management to Business Education
JF - Journal of Education for Business
Y1 - 1993
A1 - Brown,Daniel J.
A1 - Koenig,Hal
KW - Marketing
AB - The experience of gathering feedback from students to implement total quality management (TQM) strategies in collegiate business school is discussed. The faculty found the TQM approach to be useful for recognizing needed improvements.
VL - 68
CP - 6
U2 - a
U4 - 647598080
ID - 647598080
ER -
TY - HEAR
T1 - Attracting and Retaining Dental Patients
Y1 - 1993
A1 - Koenig,Hal
A1 - McAlexander,Jim
KW - Marketing
JA - DMC Professional Services Program, 91
CY - Corvallis, OR
U2 - c
U4 - 647667712
ID - 647667712
ER -
TY - JOUR
T1 - Consumer Behavior and Divorce
JF - Research in Consumer Behavior
Y1 - 1993
A1 - McAlexander,Jim
A1 - Schouten ,John
A1 - Roberts ,Scott D.
KW - Marketing
VL - 6
U2 - a
U4 - 648544256
ID - 648544256
ER -
TY - HEAR
T1 - Marketing in a Free Market Economy
Y1 - 1993
A1 - McAlexander,Jim
KW - Marketing
JA - Presentation to visiting Bulgarian Delegation
CY - Corvallis, OR
U2 - c
U4 - 648642560
ID - 648642560
ER -
TY - JOUR
T1 - Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance
JF - Journal of Health Care Marketing
Y1 - 1993
A1 - McAlexander,Jim
A1 - Becker,Boris
A1 - Kaldenberg ,Dennis
KW - Marketing
AB - The article presents a study that explored the relationship between positioning strategies and financial performance in dental practices. The data used in the study include a mail survey of a random sample of all dentists licensed to practice in the state of 91, together with a content analysis of yellow pages advertising practices of respondents to the survey. The authors identified respondents' yellow pages advertising practices through content analytic procedure. Dental practice performance was operationalized using the following variables from the questionnaire prepared for the purpose--yearly gross production income from the dental practice yearly net income from the practice of dentistry, number of patients seen in a typical day, and gross production income per hour. Results indicated that expressing a position in yellow pages advertisements has a significant relationship to practice performance.
VL - 13
CP - 1
U2 - a
U4 - 648546304
ID - 648546304
ER -
TY - JOUR
T1 - Shopping for Trouble: Experiences of Compulsive Buyers
JF - Advancing the Consumer Interest
Y1 - 1993
A1 - Koenig,Hal
A1 - Friese,Susanne
KW - Marketing
VL - 5
CP - 1
U2 - a
U4 - 647600128
ID - 647600128
ER -
TY - HEAR
T1 - Attracting and Retaining Dental Patients
Y1 - 1992
A1 - McAlexander,Jim
KW - Marketing
JA - OSU Professional Services Program: 91 Dental Services
CY - Corvallis, OR
U2 - c
U4 - 2529957889
ID - 2529957889
ER -
TY - HEAR
T1 - Positioning Services
Y1 - 1992
A1 - McAlexander,Jim
A1 - Njue,Judith
KW - Marketing
JA - Presentation to Sawa Sawa Academy
CY - Kenya
U2 - c
U4 - 2529996801
ID - 2529996801
ER -
TY - JOUR
T1 - Positioning Professional Services: Segmenting the Financial Services Market
JF - Journal of Professional Services Marketing
Y1 - 1991
A1 - McAlexander,Jim
A1 - Schouten ,John
A1 - Scammon ,Debra
KW - Marketing
AB - Market segmentation and positioning allow marketers to differentiate themselves from competitors in a manner that is valued by customers and results in competitive advantage. Through an analysis of the financial services market this study develops a segmentation and positioning strategy based on the proposition that consumers employ many kinds of professional service providers to compensate for their own inability or unwillingness to perform certain tasks. Groups of similarly classified informants were examined to create profiles of four distinct market segments with unique needs, expectations, and evaluative criteria.
VL - 7
CP - 2
U2 - a
U4 - 648548352
ID - 648548352
ER -
TY - HEAR
T1 - Services and the Consumer Experience: Reevaluating Positioning Strategies
Y1 - 1991
A1 - McAlexander,Jim
A1 - Schouten ,John W.
KW - Marketing
JA - DECA Western Regional Conference
CY - Portland, OR
U2 - c
U4 - 648632320
ID - 648632320
ER -
TY - JOUR
T1 - The Silent Customers: Measuring Customer Satisfaction in Nursing Homes
JF - Journal of Health Care Marketing
Y1 - 1991
A1 - Koenig,Hal
A1 - Kleinsorge,Ilene
KW - Accounting
KW - Marketing
AB - This article presents a research which focuses on customer satisfaction in the health care industry, which has recently shown a heightened awareness of and new interest in quality issues. The research was conducted within a regulated business sector and nursing homes. The purpose of our research is to assist an administrator in such an effort by developing a customer satisfaction survey that could be used by nursing home administrators to measure, on an ongoing basis, the satisfaction of both the nursing home residents and the family members, appointed custodians and concerns friends (FCFs). Focus groups were used to identify quality/satisfaction dimensions from the perspective of nursing home residents and FCFs, these are a cost efficient way to solicit information from participants. Using the participants' statements, we developed statements related to the six dimensions. Four of the dimensions pertain to groups in the home: nurses and aides, administrators, dietary, and housekeeping. The fifth dimension is the amount of empathy exhibited by the staff and the final dimension pertains to a variety of issues related to the home environment. As a result of the licensing power of the state, the ultimate consumers (residents) and FCFs are commonly overlooked. Often nursing home administrators become so caught up in trying to satisfy the state that the satisfaction of the ultimate customers goes unmeasured and in many instances is ignored.
VL - 11
CP - 4
U2 - a
U4 - 647602176
ID - 647602176
ER -
TY - HEAR
T1 - An Introduction to LISREL
Y1 - 1990
A1 - Koenig,Hal
KW - Marketing
JA - Presentation to the College of Business Faculty
CY - Corvallis, OR
U2 - c
U4 - 647682048
ID - 647682048
ER -
TY - HEAR
T1 - One Step Toward Better Understanding Channel Relationships: Tie Strength
Y1 - 1990
A1 - Koenig,Hal
KW - Marketing
JA - AMA Winter Educators' Conference
CY - Chicago, IL
U2 - c
U4 - 647649280
ID - 647649280
ER -
TY - HEAR
T1 - Tie Strength: A New Wrinkle on an Old Friend
Y1 - 1990
A1 - Koenig,Hal
KW - Marketing
JA - International Sunbelt Social Network Conference
CY - San Diego, CA
U2 - c
U4 - 647647232
ID - 647647232
ER -
TY - JOUR
T1 - Hairstyles as Transition Markers
JF - Sociology and Social Research
Y1 - 1989
A1 - McAlexander,Jim
A1 - Schouten,John
KW - Marketing
VL - 74
U2 - a
U4 - 648550400
ID - 648550400
ER -
TY - HEAR
T1 - Measuring Customer Perceptions of the Quality of Service in your Family Business
Y1 - 1989
A1 - Koenig,Hal
KW - Marketing
JA - Family Business Conference
CY - Corvallis, OR
U2 - c
U4 - 647669760
ID - 647669760
ER -
TY - HEAR
T1 - Relationship vs. Transaction Marketing
Y1 - 1989
A1 - Koenig,Hal
KW - Marketing
JA - Business Basics Day, Family Business Conference
CY - Corvallis, OR
U2 - c
U4 - 647671808
ID - 647671808
ER -
TY - HEAR
T1 - The Symbolic Use of Hair Through Role Transitions and Life Structure Changes
Y1 - 1989
A1 - McAlexander,Jim
A1 - Schouten,John W.
KW - Marketing
JA - Joint Annual Meetings of the Popular Culture Association and American Culture Association
CY - St. Louis
U2 - c
U4 - 648634368
ID - 648634368
ER -
TY - JOUR
T1 - Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market
JF - Journal of Public Policy and Marketing
Y1 - 1988
A1 - McAlexander,Jim
A1 - Scammon ,Debra
KW - Marketing
VL - 7
CP - 1
U2 - a
U4 - 648552448
ID - 648552448
ER -
TY - HEAR
T1 - McDonnell Douglas Corporation: A Case Study
Y1 - 1988
A1 - McAlexander,Jim
A1 - Nassen,Kent
A1 - Shrader,C. Bradley
KW - Marketing
JA - Midwest Case Writers Association Annual Conference
CY - Ames, Iowa
U2 - c
U4 - 648636416
ID - 648636416
ER -
TY - JOUR
T1 - McDonnell Douglas Corporation: A Case Study
JF - Annual Advances in Business Cases
Y1 - 1988
A1 - McAlexander,Jim
A1 - Nassen,Kent
A1 - Shrader ,C. Bradley
KW - Marketing
U2 - a
U4 - 648560640
ID - 648560640
ER -
TY - JOUR
T1 - Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship
JF - Journal of Professional Services Marketing
Y1 - 1988
A1 - Teas,R. Kenneth
A1 - Dorsch ,Michael J.
A1 - McAlexander,Jim
KW - Marketing
VL - 4
U2 - a
U4 - 648558592
ID - 648558592
ER -
TY - JOUR
T1 - Positioning Services for Competitive Advantage
JF - Journal of Services Marketing
Y1 - 1988
A1 - Schouten,John W.
A1 - McAlexander,Jim
KW - Marketing
VL - 13
U2 - a
U4 - 648554496
ID - 648554496
ER -
TY - JOUR
T1 - Positioning Services for Competitive Advantage
JF - Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin
Y1 - 1988
A1 - Schouten,John W.
A1 - McAlexander,Jim
KW - Marketing
U2 - a
U4 - 648556544
ID - 648556544
ER -
TY - HEAR
T1 - Strategic Marketing Management
Y1 - 1988
A1 - McAlexander,Jim
KW - Marketing
JA - Iowa State University Extension Service
U2 - c
U4 - 2529980417
ID - 2529980417
ER -
TY - HEAR
T1 - Understanding the Consultant-Client Relationship
Y1 - 1988
A1 - Koenig,Hal
KW - Marketing
JA - Meeting of the Geertsen Line, Mary Kay Cosmetics
U2 - c
U4 - 647673856
ID - 647673856
ER -
TY - HEAR
T1 - Assessing Unidimensionality, Discriminant and Convergent Validity: A New Approach in Marketing
Y1 - 1987
A1 - Koenig,Hal
A1 - Hampton,Ronald
A1 - Brown,James R.
KW - Marketing
JA - Academy of Marketing Science Conference
CY - Miami, FL
U2 - c
U4 - 647651328
ID - 647651328
ER -
TY - HEAR
T1 - The Bases of Marketing Channel Power: A Comparison of Alternative Measures
Y1 - 1986
A1 - Koenig,Hal
A1 - Brown ,James R.
A1 - Johnson,Jean L.
KW - Marketing
JA - AMA Summer Educators' Conference
CY - Chicago, IL
U2 - c
U4 - 647653376
ID - 647653376
ER -
TY - HEAR
T1 - The Bases of Marketing Channel Power: An Exploration and Confirmation of Their Underlying Dimensions
Y1 - 1985
A1 - Koenig,Hal
A1 - Johnson,Jean L.
A1 - Brown,James R.
KW - Marketing
JA - AMA Summer Educators' Conference
CY - Washington, D.C.
U2 - c
U4 - 647655424
ID - 647655424
ER -
TY - HEAR
T1 - The Effects of Power Utilization on Interorganizational Relations
Y1 - 1985
A1 - Koenig,Hal
KW - Marketing
JA - AMA Winter Educators' Conference
CY - Phoenix, AZ.
U2 - c
U4 - 647659520
ID - 647659520
ER -
TY - HEAR
T1 - Meta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels
Y1 - 1985
A1 - Koenig,Hal
A1 - Smith,Laurie P.
KW - Marketing
JA - AMA Summer Educators' Conference
CY - Washington, D.C.
U2 - c
U4 - 647657472
ID - 647657472
ER -
TY - HEAR
T1 - The Bases of Power: Their Effect Upon Retailer's Perceptions of Uncertainty
Y1 - 1984
A1 - Koenig,Hal
A1 - Kroeten ,Terrence T.
A1 - Brown,James R.
KW - Marketing
JA - AMA Summer Educators' Conference
CY - Chicago, IL
U2 - c
U4 - 647661568
ID - 647661568
ER -
TY - JOUR
T1 - Environmental Uncertainty Regarding Inventory Ordering: Its Behavioral Consequences in a Distribution Channel
JF - International Journal of Physical Distribution and Materials Management
Y1 - 1984
A1 - James,Brown R.
A1 - Lusch ,Robert F.
A1 - Koenig,Hal
KW - Marketing
VL - 14
CP - 3
U2 - a
U4 - 647604224
ID - 647604224
ER -
TY - JOUR
T1 - Morality Appraisals in Consumer Responsibilization
JF - Journal of Consumer Research
Y1 - 0
A1 - Barnhart,Michelle
A1 - Huff,Aimee
A1 - Scott,Inara
KW - Business Law
KW - Marketing
AB - Abstract: In recent decades, U.S. “pro-gun” lobbying groups, politicians, courts, and market actors have sought to responsibilize U.S. consumers to use firearms to address the societal problem of crime. These responsibilization efforts center an interpretation of the constitutional right to keep and bear arms as an entitlement for individuals to engage in armed protection from criminals. Using interview and online discussion data, this research investigates consumers’ responses to responsibilization for this morally fraught set of behaviors, and the role of consumers’ various understandings of the right to bear arms in these responses. Findings show that acceptance of responsibilization is a matter of proportionality; consumers accept responsibilization for a proportion of specific armed protection scenarios and reject it for the remainder. Acceptance is determined by their appraisals of the morality of the responsibilization sub-processes (Giesler & Veresiu 2014). Consumers’ understanding of the constitutional right serves as a heuristic in these appraisals, with some understandings leading consumers to accept responsibilization across a much larger proportion of scenarios than others. Contributions include illustrating response to responsibilization as a proportionality; illuminating consumers’ active role in appraising responsibilizing efforts; and demonstrating how some consumers come to understand a responsibilized behavior as a moral entitlement.
U2 - a
U4 - 209628018688
ID - 209628018688
ER -