{\rtf1\ansi\deff0\deftab360

{\fonttbl
{\f0\fswiss\fcharset0 Arial}
{\f1\froman\fcharset0 Times New Roman}
{\f2\fswiss\fcharset0 Verdana}
{\f3\froman\fcharset2 Symbol}
}

{\colortbl;
\red0\green0\blue0;
}

{\info
{\author Biblio 7.x}{\operator }{\title Biblio RTF Export}}

\f1\fs24
\paperw11907\paperh16839
\pgncont\pgndec\pgnstarts1\pgnrestart
U.  Orth, Malkewitz, K., and Bee, C., ?Gender and Personality Drivers of Consumer Mixed Emotional Responses to Advertising?, Journal of Current Issues and Research in Advertising, vol. 32, no. 1, pp. 69-80, 2010.\par \par }