{\rtf1\ansi\deff0\deftab360 {\fonttbl {\f0\fswiss\fcharset0 Arial} {\f1\froman\fcharset0 Times New Roman} {\f2\fswiss\fcharset0 Verdana} {\f3\froman\fcharset2 Symbol} } {\colortbl; \red0\green0\blue0; } {\info {\author Biblio 7.x}{\operator }{\title Biblio RTF Export}} \f1\fs24 \paperw11907\paperh16839 \pgncont\pgndec\pgnstarts1\pgnrestart M. V. Tatikonda and Montoya, M., ?De l?int\'e9gration des perspectives op\'e9rationnelles et marketing sur l?innovation produit?, Recherche et Applications en Marketing, vol. 16, no. 4, pp. 71-97, 2001.\par \par }