{\rtf1\ansi\deff0\deftab360 {\fonttbl {\f0\fswiss\fcharset0 Arial} {\f1\froman\fcharset0 Times New Roman} {\f2\fswiss\fcharset0 Verdana} {\f3\froman\fcharset2 Symbol} } {\colortbl; \red0\green0\blue0; } {\info {\author Biblio 7.x}{\operator }{\title Biblio RTF Export}} \f1\fs24 \paperw11907\paperh16839 \pgncont\pgndec\pgnstarts1\pgnrestart X. M. Song, Montoya, M., and Schmidt, J. B., ?The Role of Marketing in Developing Successful New Products in South Korea And Taiwan?, Journal of International Marketing, vol. 5, no. 3, pp. 47-69, 1997.\par \par }