{\rtf1\ansi\deff0\deftab360 {\fonttbl {\f0\fswiss\fcharset0 Arial} {\f1\froman\fcharset0 Times New Roman} {\f2\fswiss\fcharset0 Verdana} {\f3\froman\fcharset2 Symbol} } {\colortbl; \red0\green0\blue0; } {\info {\author Biblio 7.x}{\operator }{\title Biblio RTF Export}} \f1\fs24 \paperw11907\paperh16839 \pgncont\pgndec\pgnstarts1\pgnrestart J. F. Rocereto, Puzakova, M., Anderson, R. E., and Kwak, H., ?The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales?, Advances in International Marketing, vol. 22, pp. 53-71, 2011.\par \par }