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A.  Huff, Barnhart, M., and Burkhardt, B., ?Megamarketing in the US Firearms Market: A Longitudinal Study of (De)Legitimation and Advertising?. Chicago, IL, 2022.\par \par A.  Huff, Barnhart, M., and Burkhardt, B., ?Tensions and Dynamics in the (De)Legitimation of the American Consumer Firearms Market?, in Association for Consumer Research 2021 Conference (North America), Duluth, MN, 2021.\par \par }