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D.  Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., ?Winning isn?t everything: An investigation linking old school values to fan behaviors?, 2021.\par \par D.  Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., ?Winning Isn?t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors?, presented at the 2018, 2018.\par \par D.  Aiken, Sukhdial, A., Campbell, R., Kent, A., and Malkewitz, K., ?Winning Isn?t Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors?, Sport Marketing and Sponsorship Conference. 2018.\par \par D.  Aiken and Malkewitz, K., ?The Influence of Program Context Intensity: An Examination of Television Advertising During War News?, 2010.\par \par D.  Aiken and Malkewitz, K., ?The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness?, AMA Winter Educators? Conference. 2006.\par \par D.  Aiken and Malkewitz, K., ?The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness?, presented at the 2006, 2006.\par \par D.  Aiken, Malkewitz, K., and Bowe, D., ?The Program Context of War News: Exploring Influences on Television Advertising Effectiveness?, 2004.\par \par }