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L.  Penaloza, Kelleher, C. Mary Ellen, and Barnhart, M., ?What's Love Got to Do with It that Technology can't Handle? Opportunities and Challenges for Aging Women in CoCreating Value in the Elderly Consumption Ensemble?, in Association of Consumer Research, 2020, vol. 48.\par \par E.  Fischer, Martin, K., Hill, R., Kamakura, W., Du, R., Penaloza, L., Barnhart, M., Sharma, E., Alter, A., Ustuner, T., and Thompson, C., ?Financial insecurity and deprivation?, Journal of Consumer Research, 2013.\par \par M.  Barnhart and Penaloza, L., ?Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble?, Journal of Consumer Research, 2013.\par \par L.  Penaloza and Barnhart, M., ?Living U.S. Capitalism: The Normalization of Credit/Debt?, Journal of Consumer Research, vol. 38, no. 4, pp. 743-762, 2011.\par \par M.  Barnhart and Penaloza, L., ?Negotiating Agency in the Elderly Consumption Ensemble?, in Association for Consumer Research, 2009, vol. 36.\par \par M.  Barnhart and Penaloza, L., ?Negotiating Agency in the Elderly Consumption Ensemble?, North American Association for Consumer Research. San Francisco, CA, 2008.\par \par }