{\rtf1\ansi\deff0\deftab360

{\fonttbl
{\f0\fswiss\fcharset0 Arial}
{\f1\froman\fcharset0 Times New Roman}
{\f2\fswiss\fcharset0 Verdana}
{\f3\froman\fcharset2 Symbol}
}

{\colortbl;
\red0\green0\blue0;
}

{\info
{\author Biblio 7.x}{\operator }{\title Biblio RTF Export}}

\f1\fs24
\paperw11907\paperh16839
\pgncont\pgndec\pgnstarts1\pgnrestart
M.  Barnhart and Ratchford, M., ?A Multivariate Analysis of Pre-acquisition Drivers of Technology Adoption?, Marketing Science Conference. Atlanta, GA, 2014.\par \par M.  Ratchford and Barnhart, M., ?Development and Validation of the Technology Adoption Propensity (TAP) Index?, Journal of Business Research, vol. 65, no. 8, pp. 1209-1215, 2012.\par \par M.  Barnhart and Ratchford, M., ?Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index?, in Proceedings of the American Marketing Association Winter Conference 2007, 2007.\par \par M.  Barnhart and Ratchford, M., ?Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index?, Winter Educators' Conference. San Diego, CA, 2007.\par \par }